Business cards: portrait or landscape?
I need to figure out whether to have a portrait or a landscape business card for a newly opened Bank which wants to give a modern image coupled with simplicity banking.
I don't think it should matter as long as you are getting your message across. I've seen people use both types and they are capable of having a modern image with the simplicity you want. I would think it would all lie in how it's designed. To me, landscape looks the best. But I've also seen some very good cards in vertical format. Again, it all depends on the overall design.
Even if you are planning to seem more modern and creative through your business card design, I would recommend the traditional landscape format for a bank.
The people should, as you already mentioned, associate your financial institution with simplicity and should feel save, whether they are Generation Y, X, whatever…stick with the vertical design and show what you’ve got in a clear, modern but not too playful design, highly quality material (if you want to stick out, try something new or creative in ink, material etc.).
I wish you best of luck and hope the answer is of any use to you!
Vertical would be considered more modern, but that's not necessarily universally true. Whatever you do, maintain the orientation for both sides.
In line with most peoples wallets and card holders landscape is the way to go.
I personally have seen landscape business cards working really well. The main factor is to see how well the information is communicated keeping the branding guidelines intact.
Most of our clients order landscape, but I personally think that a vertical card looks more interesting. After seeing 100's of 1000's of business cards, anything other than a standard 3.5x2 is better. There are square cards, round, oval, skinny, slim, large, small, you name it. We started printing a 3x3 inch card with large rounded corners about 12 years ago and they sold like crazy. Business cards are always changing and improving. We've even made cards with several foil colors, painted edges and an RFID chip inside. Cheers!
I would recommend square business cards or a unique, new shape. Here is a company that produces square cards although there are many others: http://us.moo.com/products/square-business-cards.html
Universally, landscape is the way to go. Its a widely accepted design and informative too. But there has been an increase in the usage of portrait business cards recently. it tends to have a modern tint to it. Therefore mostly the young tech companies and startups implement this design for their business cards. However, in the case of a bank, it is more of a formal business. Therefore the usage of modern style can be avoided, instead can go with the landscape for a more traditional look. If you feel that you need designs in both the formats, you can visit PrintStop. They have different designs in both the formats. You can visit them @ https://www.printstop.co.in/visiting-cards/products/.
Your image matter, and things like this also matter!
You need to consider what it says about your business?
For a start having a portrait card [if done well] would certainly say that you take a "Different" approach to business, weather it say simplicity is another matter. Form should reflect function, that's the best way I can put it!
Never dismiss the small things because they are small. The universe is built from the smallest things in existence, and it's the biggest thing we know of.
New Street Photography
it really depends on the overall design.
What's your logo like? your logo and company name design can give you a clue which would be better for you.