What is a good way to revive business when it is really slow?
I run a pole fitness and Boot Camp studio and am looking to grow my client base. Business has been really slow and I'm not sure what to do next to pick it up. I already have a website and Facebook page.
Here's an idea that has worked for many of my aesthetic med spa customers:
Do you know other fitness studios in your area? Your pole dancing classes are very different from Yoga, Spinning and other cardio programs. You should be able to work out an arrangement to send customers to each other at very little to no cost.
I can help you but I have few preliminary questions:
Why did you start loosing clients?
Did you have clients and now you have less? or you had the same amount of client and you want to increase them?
What make you different from all other fitness boot camp studio in your erea?
What is your competitive advantage?
Some great ideas were already shared, so no use in repeating them.
You have a spectacular field of activity, I know this for I am currently helping someone opening a pole-fitness club in Bucharest. You should use this in all of your advertising materials in a very explicit way. A picture says a thousand words someone said and this is especially true in your case. Pole fitness is about fitness, but so much more, it makes one healthy, but also boosts self-confidence.
From your website I did not really get this message. Use more images, slideshows (instead of the dark banner with text, for example).
Furthermore, I took the time to see your location. It seems that your neighbourhood should support your business (houses, some of them with pools, a clean residential area, with a mall just minutes away). Try to use the mall in order to advertise your business, for normally there is crowd at the mall that is ready to spend for their well being.
The location also supports one of the best arguments already mentioned, that is explore the database of your existing clients: try to map their location on a local map of your city to try to understand where they come from. A good indicator would also be their age (you should know this already) and then, when the profile is complete (for example, your target is a woman that is 35, lives within 15 minutes of driving from your location) then you can target your campaign in an appropriate manner. All the other methods already mentioned would apply (promotions, benefits, etc).
Standing with your back to the entry of your business and moving to the right side, I see on the map that you have some kind of business offices on the Seven Ave. Maybe you could squeeze your business in the benefit plans of certain companies. It is worth a shot.
Anyway, best of luck.
Shannon...print out the answers by people prior to me because they have pretty well nailed it! Hat-tip to the MosaicHub community...Well done.
The quickest way for your industry and other service related industries to get some action happening is REFERRALS by past clients. Get them to physically bring along a friend to try for free in the first instance...and reward your referring party when the friend signs up because what gets rewarded gets repeated...just ask the monkey wanting the peanut!
JV'sfor reward are another source of quick result as is linking up with other non-compete businesses who are serving the very same client as you do. Think other "wellness professionals" and how they might introduce you to their clientele.
And testimonials and guarantees are standard "to be collected and used at all times" marketing weapons for you.
There are a lot of great answers already so I will keep mine brief, and more of an overview.
As @Mitch said - utilize your existing clients. Offer a client's only offer. Bring a friend and get so many months for xx. You have a number of followers on Facebook...how about your email list?
Contests - A great tool for running contests and getting more emails and people through the door is http://rafflecopter.com
Consider posting videos on Youtube and sharing through social channels. This gives existing clients a reason to stay (maybe a new move to strive for), and those curious might want to sign up. If it is a "WOW" kind of video, it will get shared.
I like your member of the month. Do you post them on social media as well? Things like this tend to get shared through the winner's social channels
Good luck, and as always...message me with any questions.
Your websites looks great - some suggestions that can help :
- Check your stats to identify the peak periods and see what happens there.
- Review your target market then research to see where these people hang around and go there and share your information.
- See who is liking your page - this can also help to identify your market.
- On your landing page show what problem your service is solving for your target market.
- Optimize your website and share with all your clients so that they can share with their friends - remember now everyone is using their smartphones. This is free advertising for you. I can provide access to this.
- Use textz alerts to stay in contact with your clients and increase your client base. Let me know if you have an interest in this.
- Now is also the time to review your discount or free offers and your costs e.g land line and cell phone. I can also help with this.
Hope this helps.
I love what Darren suggested except I would make those FB posts Dark Posts and really target into your area only as well as your ideal customers.
Next, is Facebook the platform your ideal customer would be on?
Next, run a contest on the site as well as the FB page, being sure to collect those emails
Does your FB page have a place where you can collect those emails, and what about your website? I would probably offer a discount, or maybe an" enroll now before prices go up". Your FB page has to have a variety of posts on it, related to your niche, maybe some humor. No one is engaging with you. Ask questions so people want to come back to your page. The majority of people will visit a page once and not come back. Social means just that, social. Watch Gary Vaynerchuk (You Tube video and .com site) and learn about giving and then asking. He did not land the big Fortune 500 companies by being passive. But he knows how to give and when to ask!
I believe with the current economy it may be that people cannot afford it. Your job is to find out what the problem is and then come up with a creative solution that will attract those customers. I do think the Groupon idea was fantastic
Right off the bat you can begin to advertise some free "trial" classes and ask people to sign up with their email so you can send them newsletters that will contain exercise tips and motivational articles. Darren mentioned the important aspect, your past and current clientele. Canvass them for re-joining a fitness regimen and encourage your current base to refer a friend for a discount on their own training regimen. Host events and offer to host classes for your local high school and college students. What about advertising with a bachelorette aspect to try the pole fitness as something for the ladies to do. Can you partner up with a self defense instructor for expanding your services?
form a JV with dance schools and fitness cetres/trainers, dietiicians, approach CEOs to implement a fitness strategy into their company as fitness increases alertness and productivity.
You need to examine your customer base and re-design your offering to make it more exciting. Talk to your customers and former customers and you will get an earful of what works and what does not about your place. If you have a referral that keep that referring person in the loop and let him or her know how you are grateful for the referral. You will find that honoring the referring person will get you more referrals from that person.