Reinvent but never swerve from the roots.
"The Art of Merging" 21 Sep 2012
Above all you have to answer the question is your niche viable or is it your hobby. If there is no market for it why put your energy in it. But if you really think you can turn the need from not desired to desired go for it. Convince your potential clients look for ambassadors.
But surviving cost time and money, if you don't have both. you're best strategy is leave your niche.
I wonder if you made a proper businessplan, because you should have noticed before you started if there were survival problems in this market.
Often these kind of questions are the result of a missing bussinessplan.
Look at what research you have done and use that to define your target market. The term "general public" is too large a group you need to narrow it down and market to your core group and then slowly send it further into the general public.
Remember no one really knows what they need if they dont know enough about what it is you have to give them.
Perserverence is everything! Good luck
Few of us sell to the general public. Defining your niche includes defining those who want what you offer. Knowing who they are doesn't mean they are easy to find, however.
I know that my niche includes small business owners with a handful to a hundred employees, who are dealing with the challenges of growth. But these people aren't spending a lot of time on social media; they're busy running their businesses. So my challenge is getting their attention, and figuring out what channels they pay attention to, not defining who they are.
Despite all the stuff I do online, my #1 source of new clients is still referrals from current clients. Clients know others who are like themselves.
So my advice to you is to ask your best current customers for introductions to others like themselves.
Richard and Chris have the right approach. You're not looking to appeal to the general public. You want to appeal to the specific people who are interested in your product or service. Also, you can expand your area by creating an online presence. I recommend Nichecraft by Lynda Falkenstein for a good primer on what you're looking to do.
Be a pioneer and be persisitent. Attend tradeshows, conferences, network, network. Discover and seek like minded individuals, leave your comfort zone. Explore new groups and associations. Join mastermind groups and blog or write to your chosen clientele. Law of Attraction and the people will be coming to you. It happened to me.
Your thoughts have to be in alignment with your niche and you need to believe that enough people will want what you have to offer. If you have conflicting thoughts about it, you will not attract clients. A small niche is often easier than a big niche. There are many successful people who are not so mainstream. I am a good example of that :)
My question to you is: what makes you believe that your niche is not desired? By that I mean, what research have you done? Surveys, informal interviews that lead you to that conclusion.
And, how about a little more clarity? When you say niche, do you mean the service you offer (seems like you mean this) or the audience you are offering your service to? Both need more definition. Once you answer these questions you'll see more opportunities to readjust my message or niche.
How to get the answers? Google research your niche looking for forums, experts, ezines anything that lets you get a better 'picture' about your niche.
Want to go old school. Hit the business library in your area. The research librarian is a wealth of information and is sometimes also the connection to small business services. Sweet!
Don't be discouraged. Finding the right niche,fine-tuning your services, setting the right price and getting it consistently are the toughest issues to resolve. Not just for newbies, though. For all self-employed folks, coaches, consultants and freelancers. Wishing you good luck on your climb to success!
If you business is business to consumer, you find ways to inform the general public about their need for your product. You can join organizations whose membership focus on the general public, you can offer to speak to organizations and make that speech about the benefits of your product/service.