What are effective calls to action for sign up?
Good evening experts,
I have a dispute with my colleague about the call to action text on the website.
I propose we use such text as "Register me" or "Sign me up" and she says that sounds very marketing and insists to keep using simply "Register" or "Sign up". You could see that now on https://era81.com
What would you suggest? What is your experience on that?
depend depend depend.
we need to depend on the wordings before and after the call to action
we also need to know the nature of the call
we also need to know the people preference
Your suggestion sounds better in my opinion.
and seeing the site, "Sign Me Up" sounds even better. it's "light" and friendly, and seems suitable to the look and feel of the landing page you present.
moreover, I agree with Mary-Alice Miller about running an A/B test on that, and on other aspects of the landing page.
you can change the colors, placements, etc. and see what converts better.
if you can make it more personal, it would be better. for example: use the site from which the visitor arrives or the email address given...good luck
Nice looking site and congrats on your upcoming launch...We get this question all the time, so for me this is one for the ages:)
I am making some assumptions here, but one of them is that you are wanting to build an email list. So my 2c: Our experience A/B testing a number of approaches in the last years is that people are becoming very sensitive and have developed a "marketing speak" radar, a sort of "banner blindness" for opt-ins.
I heard someone call it "whisker-free", as in if the mouse senses any cat whiskers around, it won't go of the cheese:)
So the question becomes on how to craft a whisker free incentive to sign up. And IMO more important than the label of the actual button, I would consider approaching this from a inbound content marketing perspective:
Can you offer something in return for signing up, a give away like offering a free e-book download or a single page resources guide pdf that fits your market? This sort of a "lead magnet" will entice people to opt in, and receive something of value in return, while also signing up to your launch notification list. Our data shows this increases sign ups by an order of magnitude.
Also our experience is also that if you show the actual sign up fields (name, email etc.) on the same screen as the "Sign Up" button, conversions are worse than if you just show a button only, followed by a modal pop up box. Surprisingly this converts better, probably because the email sign up fields are hidden at first, and by the time that people see a modal box, there is no easy way "back", and they are more committed to filling out the submission form.
So in that case the button label would be something like "Download your free e-book" etc.
If you go with your existing approach, you could A/B test the button language (using a tool like optimizely). In the end, for the the difference is mostly a more casual tone vs. the formal approach. So my vote would be for the more casual, (more whisker-free) "Sign me up"
If you are curious about some great pop-up and lead magnet tools, drop my a line.
I will go with "Register" or "Sign up". It is the best practice.
I will go for "Register" or "Sign up", sounds very professional to me.
From the "8- second" rule as to how long an average new visitor will look at home page, I'm still very fuzzy as to what exactly what service/product you are offering. First thing that sticks out is what kind of designer? It looks like right now your CTA is register for early bird access to your platform? What's their incentive? Why do they want to use your platform?
I have found with my clients that they get best results by either getting something of value (discount, "free guide to" ...Something that will keep them coming back for new resources). How about a tagline? Blog? Latest News section on site?
If you'd like to provide more info, I'd be happy to send you some info. Happy New
You can't say the wrong thing to the right people. And you can't say the right thing to the wrong people. If the person is interested in what you want to sell - it doesn't matter (that much) the words. The only mistake is not to make the "call to action" because you are afraid how people are going to read it.
In my opinion, it should be very easy for a user to understand and people all around the globe are very used to seeing something as simple as "Sign up". It almost immediately catches anybody's attention and they know what it is. It's smaller in length and like a defacto standard. Follow the "keep it simple" principle...
Actually, based on the stage your site is in, you should adjust the lead line to: "Designers & Customers, get early-bird access to our platform" and the button should read "Request an Invitation" It usually has the highest conversation rate.
Like others I would agree with your colleague to use "register" or "sign up" however, I would recommend as Mary-Alice Miller suggested an A/B test.