Why the sudden decrease in traffic to my webpage?
I am a travel and tour operator from Nepal. I have a website for my business but recently there has been less traffic than usual to my site. No major product changes have been made recently, what could have happened with my page?
My website is http://www.nepalfootprintholiday.com
There are many factors that might contribute to the downfall. The answer lies in your analytic report. Check the analytics and see the source from where the traffic is decreasing, is it from the organic source or from the social media platform or any other factor. This will help you figure out the exact reason. Moreover, there was a google update recently that have affected many sites negatively. For the recent downfall, this might be one of the reasons.
I recommend you run your site review on the following sites to fix the bugs and improve your website experience / traffic.
Also, try and improve your presence in social media sites where you publishing about your products, services and link it to your website. This will also help you getting better traffic and good scoring in the search results.
- Facebook page
- PinInterest and etc.
I hope the above was helpful...
I am guessing that some backlinks you might have bought in the past might have dropped or have been de-indexed. Dont be alarmed by all the hype about Black Hat linking strategies and Negative SEO, all SEO is Black Hat according to some, but I will not feed controversy everyone will have a reason for their stance, but rule of thumb is if you had no alerts from Google concerning a manual penalty you shouldnt be worried. Work in your link profile to recover from dropped links, preferably good ones rather than blog comment and web 2.0 profiles. Hit me back and I will give you a few sugestions concerning link opportunities.
In your google webmaster account
check the number of indexed pages
check the HTML errors
check 404 errors
check the search queries (impressions, clicks & CTR)
and do compare with your past month.
Check the backlinks lost from ahref's
check the published content(remove duplicate content if you do so in your marketing efforts)
If you are checking Keyword ranking every month, then compare the current month rankings with previous months.
Probably the changes in above metrics may happen your website loose the substantial traffic.
Sunoop has made a good suggestion. In fact, enabling Google Analytics and Webmaster Tools should have been done from the beginning. Like others, I also believe you should take a look at your meta tags. You have too many keywords per page, and you're not using them in the content. Your descriptions are also nothing but a string of keywords. I took a look at your links using both Ahrefs and MajesticSEO, and those need to be fixed as well. You had links from some low quality directories which were removed, but now they need to be replaced with better quality links. I also noticed you're getting links from a website that apparently sells links in an auction. Why are you getting links by buying them, at an auction or anywhere else? Stop doing that!
1. Get Analytics and Webmaster tools enabled to find the reason of loss of Traffic or which keywords have stopped providing you traffic
2. Check on Google Penalty
3. Have you been doing Blackhat Seo?
4. How much has been the drop ? is it 5% to 10% or more than 50% .. If its 5% then it could be due to search drop
5. Keep updating website with good& original content, google appreciates it
What has been the sources of traffic to your website in the past - adwords, organic search, email campaigns, social media etc. Has there been any changes in the activity.
How long has your business website been in operation? As a travel and tourism site, there is always a lean period and peak period for business. Can you analyse that.
There are some SEO changes that the website could benefit from...but a good SEO strategy goes beyond have the right keywords and HI tags etc etc.
You need to change the look regularly along with changing the look of the products you are offering...I looked at your site and I see all features and very little in benefits...What is your mission and vision statement...Then ask why use my company...Elevator pitch in 20-30 seconds. That is how long you can keep some people's attention today
There are too many,some are as following: 1-SEO. 2-Web contents 3-Frequency of changes 4-wrong use of social media 5-wrong use of Q/A
Without much information, we are here guessing an answer. A simple answer ...the website not that attractive than before. You should look at bring back your website attractiveness - this depends a lot on marketing campaign, branding, and activities.
Than you should look at your technical portion - which many people here already advise you.