Can anyone share the unwritten social media posting guidelines?
I've read and heard of resources lately that touch upon the bad manners of social media, for example like a brand 'liking' their own post. As my team dives more into social media, what other unwritten rules should we be aware of?
My best advice is to apply the unwritten adage that comes from journalism: "If you don't want it on the record, don't say it," because once it's out there on social media, it's out there and you don't want to have to be doing damage control for your brand. 'Nuff said.
I'm not going to give away all my media training tips, but here are a few things to add to the good advice below:
1) If you haven't got anything to say, don't bother – there are a million other people like that out there and customers don't care about them, either.
2) If you haven't got time, don't bother – I'm not saying become a full time blogger, but you need regular, relevant postings or you may as well give it up as a bad job.
3) Never say anything to anyone you wouldn't say to their face...in a room that has your employer (or backer) standing within earshot.
I might recommend you study the landscape and pick a few social media brands that are somewhat similar to your own. There are unwritten rules that apply to different niches and very different "best practices" for marketers versus say brands that are doing customer service oriented discussions etc.
As I think everyone shall have his own manner & his different message - It should show in different way clearly the targeted mesage he wants to send to his targeted clients , How to make the message attractive & unique than others it not cut & past .
Its very important to understand that our mesage is the main work base which reflects our brand or products , how to convince them .
All the above answers, comments from the members have covered the most. one thing which is very important is not to get in to a verbal fight in social media.
Be original and be diplomatic. This is very very important.
keep low profile...never ever post about your dinners and parties whereby you wore luxuries and your are looking so gorgeous! Never ever make others feel jealous of you! simple as that! Jealousy of others will trick trap you to sensitive issues of religion, race, and politics! people are all generally are doing it everywhere but probably not making others jealous. Be very careful of shallow mindedness, you cause them to get jealous they'll rip you and your loved ones are all RIP!
Consistency trumps quality every time.
Beyond that, in no particular order...Use different media outlets for different purposes. For example, YouTube is the best place to share public videos, so only share videos there. You can share videos to Facebook from YouTube or pictures from Flickr when it makes sense, though you should custom craft the accompanying message when you do. However, Facebook's reach with media is limited in comparison, so you shouldn't load your content there unless you only want to share it with your "Friends" there.
Build a loyal community of fans. A feature offer shared to 1,000 Facebook fans will outsell the same offer shared to 1,000,000 people on TV almost every time.
Don't let anybody above middle management speak openly online without running it through an experienced professional first. Their friends will tell them they're great at it. They're not, and their friends aren't your customers. At best they'll be benign. At worst, they'll tank your company. Ask American Apparel.
Be open. Be truthful. Be funny or at least pithy.
Play to your strengths. Don't do a podcast if you aren't good at it. "Lame" is more damaging than "bad."
No whitepapers. "Whitepaper" = "vacuous ego stroke" and everybody knows it.
Just because you can doesn't mean you should. You may have a ton of contacts from doing a seminar somewhere, but that doesn't make them qualified leads. At best, send them a one-time email explaining who you are and inviting them to join your media list. If you send a second time unsolicited, you're a spammer.
Decide what brand image you want to present and stick to it vehemently. If you want to be high-class, but your CEO wants to tweet cute cat photos, fire him or at least excommunicate/disassociate him from all media efforts. If you want to sell manly action, but your marketer thinks social media is for linking things that agree with his politics, get him straightened out or move him to the wearhouse.
NO POLITICS. No racism. No sexism. No religion. No expression of opinions of any kind not related to the product/service/cause. Deviate at your own stupid peril.
You should make use of your employees social networks by creating a company page that they can follow. Then, if they like a post, or even if they make a post in their own name, these can both be linked to your company brand.
That "likes", "shares", "followers", "comments" are meaningless vanity numbers. The only metric that counts are the effects of your bottom line.
That time is money in business - posting is NOT free.
That unless you have a strategy before you even begin, you are on a hiding to nothing.
That you can't outsource it, no-one knows about or has the passion, the emotional connection to your business like you do.
Lots of good info already posted, and a great question. More to the heart of your question, I would add one example of "bad social media manners" would be to not respond in a timely manner when people engage with your brand. Obviously, if there's a question or direct message, you should have the tools in place to engage in real time, or as close as possible. But even when people leave, for example, any Facebook comment, no matter what the context, you should ALWAYS acknowledge them. I'm sure you've found that it's difficult enough to get people to engage with you in the first place, don't discourage them from future engagement by ignoring them.