Can anyone suggest the best tool for SEO on websites?
I'm searching for an effective way to manage SEO without time-consuming costs or requirements, and provides the business easy tools for SEO. Any advice?
Hi Maureen, in addition to the good info already shared here:
In addition to tools like wordpress plugins that help improve search engine friendliness and following best practices like social sharing of valueable content that gets updated on a regular basis, I think it's important to understand how well optimized your site is and what you can do to improve its ranking and optimization over time.
For this, I like Axandra's SEO tools. They're good at analyzing your site and recommending what you should do to improve your rankings. It also warns about potential issues. The team at Axandra are also very good at updating the software to keep in stride with Google's latest updates. Axandra's tools aren't free, but they can be worth the investment.
There are many tools which help to manage SEO without time consuming costs or requirements for your business or website. Even if you want to see from your website, then you should go step by step such as first of all you should check a website is new or old, If the site is new then you can suggest keywords for particular webpages or if website is old then you should check their backlinks.
There are two types of seo On-page and Off-page.
On-page SEO is most important for your website. You should check everything on your site like sitemap, robots, text, Meta description, Meta tags, site structures, Site Navigation, check site content, H1 to H6 tags, etc.
Off-page SEO is also important for your website, but much better is an Onpage. There are many Off page strategies such as web2. 0, guest post, local business listing, authority blog comments, document creation, video creation and submission, PPT creation and submission, etc.
Hi Maureen, Although there are some helpful tools out there. I would highly recommend having an expert establish you and then slowly transition to maintaining it yourself. Choosing the most cost effective verticals for your business can be tricky depending on the industry your in you may need to build a strategy around long tail keywords. Are your keywords coming from your Google ad campaign?
I think you should visit SEOClerks, as you can get many SEO tools from there and even can get help of professionals. Good luck :]
Honestly hire someone. Internal or external consultant. And remember you get what you pay for so if you go with someone from Fiverr or hire someone straight out of school with zero experience they will make mistakes.
SEO is like anything and it takes work to understand it. Did you know Google is making a huge change on April 21? Do you know what changes happened last month that could impact your site?
Since it is Spring (in some places) I will use "yard work" as my example. Sure I can buy some tools and add new seed and fertilizer to my lawn but how much time and money will it cost? What will I miss or screw up? How long will it take me to track down and understand what I actually need. Now the bushes need a trim. Do I have the correct tools? Do I want to give up my afternoon next Saturday to take care of that knowing that Sunday I will have to mow the lawn? Wow this yard takes a ton of time.
SEO is the same. Coding an iOS app too. Building a website in PHP from scratch or even if it is just to update WordPress. I personally have Photoshop but I would never try and use it as I really stink at it.
My point is that SEO like most things takes time and/or money to do it right. If nothing else hire someone to do an audit of your on page site and make sure that is a solid foundation.
Here are the top 10 SEO tools: http://www.poweredbysearch.com/top-10-seo-tools-worth-it/
But at the end of the day, the value proposition really depends on the market segment and demographics of your products and services. After that, you must recognize that staying on the first page of Googel search requires a "journalist" touch at updating content on the regular. Being on that first page is keeping content fresh.
Hi, I don’t want to rain on your parade, but there is no such thing as serious SEO without serious time requirements, costs can vary, but "push-button" SEO is unreal. Tools are great they save a lot of time gathering and organizing data, but they cannot guess your business objectives, they look at raw data and if you don't interpret and apply that data in line with your business objectives you will not achieve anything tangible. There are numerous tools, they all have strengths and weaknesses, some have very specific applications, if you want to check them out most have free trials that will give you an idea if they are adequate to bring you any benefit.
SEO has two core aspects.
On Page SEO:
When you create your website using any web-designing software (or code using HTML) or use any content management system such as WordPress, Joomla etc - you would need to ensure that your web-pages SEO attributes are properly defined. As example:
- Your content is properly organised and written with a clear structure and readibility
- There is a sitemap
- All web pages have correct levels of H1, H2, H3 tags
- All web pages have correct page title and META tags
- All links have relevant Alt and Title properties defined
- You are not using TABLES, instead using DIVs
- etc etc
By doing above correctly, you ensure that your website is search-engine friendly and search engines like Google or Bing can 'understand' the information on your web site and linked web pages
Off Page SEO:
This is basically introducing the aspect of 'Authority'. How many websites are raving about your website and linking your pages with them. So for example, if you are selling some services, how many people across other websites are talking about you and providing a link to come to your site. How many business directories are listing you and have link to your web page - these are called 'back-links'.
Search engines are smart. If you start stuffing your links into each and every website - they can figure this out and will simply not help your site to climb the ranking.
Last but not the least:
"CONTENT IS THE KING" and Content organisation among your pages is critical. You have to focus on SEO from above two and most important focus on your content.
Now, if you ask me - there is NO TOOL which can do "On Page SEO". All the plug-ins mentioned here are WordPress specific but again, they can not make your content better. They can only resolve the technical side of on-page SEO.
There are free tools and online services, like Optimizer which will surf your website and provide a report on missing aspects of On-Page SEO. Your or your website developer would need to review that report and make corrections to make your site rank better.
About Off Page SEO, you would need to invest time and effort to build your authority. You would need others to talk about you and link back to you. Time is money ultimately.
Summing it up - SEO is not just about using or not using tools. There are few simple aspects of it, which you would need care if you want to appear on 1st few pages on google when people search for you.
As someone said, "SEO basically happens when everything else is done right" :)
So focus on content. Use a good CMS. Look after your web-page and its organisation. And keep things simple. keep things simple. keep things simple. Your website will automatically rank higher.
Before I conclude - now a days Google ranks sites higher which are mobile-friendly. So please consider this aspect too. Also, sites that run using https:// are ranked as more trust-worthy - so you will surely need an expert around this.
Maureen, from your question, it seems like you're looking for ongoing SEO management and probably already sorted on page SEO, which is more of a one-off task. Real (and result oriented) SEO is more of good content marketing which needs time as well as good strategist too. Like everybody said, yoast SEO will help you keep every page and new content optimized. And you can hire someone to take care of your SEO management.
We cannot really expect real conversions and people from automated tools these days.
My vote goes to WordPress with the Yoast plugin. Another good reason to use that is because search engine optimization is Yoast's business. When the search engines change their criteria, Yoast makes the adjustments and puts out an update. They take the headaches of researching and staying current with SEO specifics. Be sure to stay up-to-date on all updates, though, since Yoast currently has a vulnerability which was also patched rather quickly.
If you are a small business or a start up, forget about SEO (and branding). Concentrate on doing what you do best and on generating revenue.
IMHO, it is all way over rated and much too time consuming for a small business to worry about. You don't have the time, the money or the staff to keep up. And as soon as you get it right Google or someone else will change the parameters and you have to almost start all over again.
Chris brings up a very important point. Although a plug-in will get you started, you need more tools to really get the results you need. Both Google Analytics and Google Webmaster Tools are a must. Google's Keyword Planner will help you with keywords, and you can use Semrush to find out what phrases your competitors are ranking for. One thing you definitely do NOT want to do is use tools that automate any part of the process, such as link building or content creation. SEO is not only not an overnight process, as Sean mentioned, but you need to be able to take the time to make sure it is done properly. If you cannot take the time, hiring someone, as Joseph suggested, might be a better idea. Finding the right marketing firm, however, is an entire discussion by itself, and it would not be proper to discuss it here.
I think what you really need is to hire someone to do your website SEO. If you want to save time and get results than the best way is hire, but of coarse it costs more. You have to evaluate the pros and cons of each method. A plugin like Yoast costs less and saves a little time, but your not going to get the results a professional will.
I personally use and like the WordPress SEO by Yoast plugin which also replaces the need to separately install Google XML Sitemaps. I also use Yoast's version of Google Analytics. For me these two are the best options. But I have more time to devote to SEO activity than most.
Your question is framed to suggest that you have little time and few resources in money and manpower. In your situation it makes sense to get your wins where you can and the All-In-One-SEO plugin may be a better choice.
- The Pragmnatic Web Designer
Like Chris mentioned, if you're using WP, definitely install Yoast SEO plugin. This is a great tool while you build / manage your site.
WooRank can give you some good insights into what adjustments to make on your page as it stands currently. We'll use this occasionally and get some good next steps in the SEO process.
SEO isnt an overnight process, but an ongoing one. You know this. Without knowing in detail what you're trying to accomplish with your sites, its hard for a direct answer to the question. Best of luck with everything!
Good morning Maureen - while not necessarily an expert, what we've been using is a combination of the following:
1. If you're on Wordpress, there is a great plug-in called Yoast SEO. It provides a good framework and breakdown on each page and post. Provides a series of input fields to make sure you're covering off the right components for a good SEO foundation. It also provides a 'score' for each page.
2. Just started using Google Analytics for our website. It's extremely detailed and shows how people find and navigate through your site. I am just starting to learn how to use it but it's quite in depth. It also reports on what search terms people used to get to your site along with the average location your site shows up in the search AND the number of clicks it received.
3. Google Adwords - use this to search keywords and find related search terms. You can do a search without having to sign up for any advertisements.
I found the trick to be that you need to spend some time doing keyword search to make sure your pages are not duplicating the same words.
It's complex and I am still learning but these tools I've found to be invaluable.