Can excessive social media posting hurt a brand?
I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many times we post a day to the number of followers or likes. What is the expected amount of social media engagement? (# of tweets per day, polls, started discussions and replies)
I think whats really important to remember is that its not so much about how many times you post but what are you posting. are you working hard to read the feedback you get from likes on Facebook for example or Twitter. Are you finding out what your customers are reacting to and emerging your Social media towards that, If you are posting for posting sake then you need to stop and reevaluate what you are trying to achieve. Always remember that being present on social media is also about being part of social media and that means interaction rather than just posting. Always vary your social media outlets and whilst Posting blogs are a good social media tool, post something you really want to write and you know your customers want to read.
Hope this helps.
I think excessive self-promotional posting on social media can hurt a brand. The goals of social should be to build relationships with your customers (new and returning). To do this, you need to show your audience that you have something valuable to offer them.
If you are consistently sharing tips, deals, articles, responding to customer's tweets, etc. than I wouldn't worry so much about posting too much. I would limit the amount of ads that only directly promote your product/service to 1-2 times a day.
With that said, I think most businesses follow the schedule of posting 3-6 times a day on Twitter, 1-3 times a day on Facebook, and 1-2 times on LinkedIn. I've noticed businesses also tend to stick to this schedule for Monday-Friday, but will only post 1-2 times over the weekend, if at all.
Yes, it can definitely hurt your brand. Look at Donald Trump.
The content you post is very important and should represent your brand and what it stands for. Don't do what some business owners do and just continually post their services and products, post things that are genuinely helpful and also promote other businesses and organisations.
It depends on the type of the content and where you post it. If you share interesting and relevant posts on Facebook it will engage more likes and followers. But 2 posts per day on Facebook will be enough, while Twitter demands more posts every day (relevant, of course).
Yes, It can hurt your brand and listed in spam list soon.
Just make your schedule calender ready for every month with hashtag specification then schedule your post using https://buffer.com/.
Excess posting irritate your audience. So post smartly to get real audience for your social media.
Be simple yet effective advertising can improve your exposure to the public, be more specific about what you advertising. Don't bombard your social media with repeated advertising of the same products
I started with thrice a week & Now I post once a day. It is my preference. I have been doing it since last two years. Never had any problems with my posts. Sponsored Ads. might work well.
Facebook can reduce your average if you makes an abussive use. Optim volume of daily posts is never up to 2 per day. In case of Twitter, you can use a more extensive frequency (even 6-8 tweets per day).
I think it depends on what you will share. If you share irrelevant posts, images, and content then it hurt brand otherwise not.
First, the post frequency vs. engagement varies with social network you're using. Fast paced networks like Twitter is good with as many as 10 posts a day whereas Facebook works well with 2 posts a day with a decent time difference.
Second, timings of your post matters to get the most accurate data and conclusion on engagement vs. post.
Third, content quality, variation and relevancy will also decide the engagement factor.
Hopefully the answer helps.