Can I design, develop, and market an iOS app all by myself or should I hire staff?
I'm a UX/UI Designer with some knowledge in computer science, I know how code works, how database works, etc. I just need to learn more in deep to being able to do the things my app needs to accomplish.
With that being said, do you think it is a crazy idea to do it all by myself?
- Design -> I definitely can do it
- Development -> I'll figure out with trials and errors
- Marketing -> I know how to create landing pages, Facebook ads, and Google Adwords, how to create email campaigns.
Or do you advice that I must hire staff? Problem is, I don't have the financial capacity to hire staff. What approach you think I should take, the same if I want to move to web apps?
Javier ...Do you have to hire staff? Absolutely not. Not in the beginning. Not ever. Or, if you so choose over time as the business grows then you can hire staff if you so choose to.
In the meantime, there are a variety of methods. You can hire coders, marketing people and alike on a contractual basis using Freelancer, Elance, ODesk, Sologig and a host of other platforms. You could develop strategic alliances with professionals or companies with the experience you need.
This is where having a well thought out business plan is essential. You need to do a SWOT analysis which it looks like you started to do. You need people around you that compensate for your weaknesses while enhancing your strengths.
check out eLance -- i've used it in the past to hire freelancers to write code for me (and I know how to design software...it was just really cheap to get them to do it).
If the project is well-defined you can get stuff done for pretty cheap. I had a guy do probably 3 days of work on a fixed price project, and it cost $50. This may be a great option if you already know how to do the design. You will probably find issues in the stuff they produce, but you can always send it back and get it done again. The way elance works, the money is held in escrow until you're happy with the result, so you dont pay if the work sucks. Plus you can see reviews, so if someone has 4-5 stars you should get a pretty good product.
NOTE: I don't make any money, nor am I affiliated with eLance in any way.