Can I get advice on how to write a blog?
I would like to start a blog to gain more attention about what I am doing. I run a startu p on digitizing educational content and a digital agency. Is a blog advisable and if so, how and which type?
Yes, a blog is helpful. It allows you to establish yourself as a thought leader in your space. I read this article earlier today, and thought it had some good insight on how to keep the content machine running for your blog; hopefully, it's helpful: http://www.business2community.com/blogging/create-engaging-content-boring-business-blog-01044068
Writing a blog is a very good attempt, where people may come to know more about you and your activities. This might help you in many ways. Categorize your ideas in many sectors and work on it. Because as you mentioned, that you are focusing on digitizing educational content and a digital agency choose apt theme. Try to grab more followers and traffic through your content. For better content you may find many experts via twitter. Post unique content which is very important to hold a blog for a long time. All the best.
Your blog is a critical piece of your marketing, if in fact you want to grow your reach and make sure you're growing in with your exact right clients. It's one piece, along with your newsletter, social media marketing, and networking.
Which kind? Your blog should be a top-nav item on your website. Ideally, a self-hosted website — joesawesomedomain.com
How? Get an amazing web designer / developer who also provides social media marketing strategy, and email marketing [ahem, someone like me!], and work with that person so that by the time she's done setting you up, you can keep the momentum going.
Hi Joe --
I'm an avid blogger (about branding and marketing) and have found it an excellent way to build my business. I do content marketing for clients and it works for them as well (in addition to blogging, incorporate email distribution of your blog and repurposing your posts (as a guest blogger, via syndication, etc.) to get "marketing mileage" out of it. I wrote an ebook called "The Cure for Blogophobia: How to Create, Publish and Promote Your Business Blog" -- its available here on Amazon: http://www.amazon.com/The-Cure-for-Blogophobia-ebook/dp/B00BFZ80MO/ref=sr_1_1?ie=UTF8&qid=1361375576&sr=8-1&keywords=the+cure+for+blogophobia.
My recommendation is to think like a publisher. Publishers create content with their audience in mind. Determine who makes up your audience and create content for them.
Your content should educate, entertain and engage.
Believe it or not people don't care about your business. They want to read content that will help ease their pain points and make their jobs easier. If you use your blog as a platform to promote your business you will alienate readers. Think of yourself as a thought leader, an idea innovator and a source of inspiration for your readers.
Hi, Joe. There are many benefits to blogging.
Here are 3 videos and an article that might help on how blogging and social media work together.
What is Inbound Marketing: http://youtu.be/5qoHtUVLhjc
What is Content Marketing: http://youtu.be/kJMzeepcIR8
Understanding the Social Media Networks: http://youtu.be/Hi8DUJoINk0
Blogging: How, Why, What & When to Blog
How to Really get Known as an Expert in Your Field: Write for LinkedIn:
I am approaching my fifth year on my blog - I write one each week - this has been our number one source of new business. People become subscribers and at some point hopefully realize that I can help them solve an issue in their business.
I have traditionally had a very high open rate - more than 50% - this is a good indicator - that what you are writing is of interest to your audience - also we have had an extremely low number of people that unsubscribe - less than 10 per year.
Good advice in the answers - I write to help my readers to be more successful - I do have a couple of links to our programs and products at the end - this is to make it easy for people that are curious to learn more.
I write very conversationally - meaning - I imagine that I am speaking to a prospective client or a client - mine is not perfect English - I believe that for me it fits - so finding your style is important - my client niche is construction so I think you can see how a conversational approach would fit - that won't be the case in each industry.
A couple of years ago - I did a quick survey asking my readers this question - "If you could ask me three questions - what would they be?" I got hundreds of responses and boiled them down to a manageable list and then used that list to write my blog for the next 6 months.
I have been fortunate to have other experts in my industry recommend my blog - that will help you build your list.
Best of luck.
I hope Christopher has pictured out the best aspects to be focused on writing blog. However, different styles of writing can be shared up to exhibit the feel that you have in your business arena.
Just make sure that your writing makes your readers to travel to a different scene than usual ones that really drills them. This would probably win the readers heart with no doubt. Never forget to interact with your readers through interesting and selective posts once in a week.
Certain things will really contribute to the progress of your composition.
Its great to start blogging to share your views, thoughts of topics you may want to attract clients to your business, educate them about advantages of digitizing educational content.
But to get started, do put a blog strategy and blog calendar in place, you may start with one blog once a week. or once in ten days, but once you get started don't stop. And ensure that you gradually build a follower base who would look forward to your blogs :)
Other best practices have already been shared by other experts in response to your query.
All the best!
Yes, a blog is a valuable way to add fresh content to your website and to answer customer questions. Consider what people are searching for online and how you are the answer to specific questions. You can also download our blogging checklist here. Good luck! http://creativeco.hs-sites.com/better-blogging-checklist-for-inbound-success