Can one person handle all the content marketing?
Coming up with new ideas and writing about them takes a lot of time and effort. I feel like I have more important things I can be doing when just starting my business. I've thought about outsourcing some of the work but then the voice of the content doesn't match up. How does one person handle everything if possible?
Yes, You can say that one person can handle the content marketing, But he could not produce content alone, There is large number of requirement about the content. One single person should have the authorities to decide weather content is good for publish or not.
Yes. Of course. Single person can handle all the phases of content marketing right from strategy, planning, research on contents, and then writing based on the tones you would like him/her tl write and then distribution of contents to your target audience online.
You may think to outsource some of well-known people who knows what they are doing. Try "Business Growth Kit" it will certainly help in growing your business digitally : http://innomindtech.com/business-growth-kit/
Wish you the best,
It's different for every company. Some companies have a very short buying cycle, while others take weeks or even months to close the deal. For these two examples, the classification can hardly be the same. For more help, visit here https://www.fourquadrant.com/the-content-marketing-planning-model/
You should definitely be outsourcing the writing of your content so you can focus on core business operations. You're the expert in your business — so leaving the writing to an expert. You want to establish an authoritative brand presence — therefore you shouldn't look for a "newbie", or a college intern looking to get experience. You need to hire a seasoned communicator, and I'd suggest you look for someone who specializes; that is, one of their areas of specialty is in your industry. it means they "get it" and understand your sector's unique challenges, audiences, etc. This is especially important for B2B communication. As for voice, it's my job as a writer to work with you to find your voice and be consistent with it in all posts, articles, etc. When I worked in corporate communications I wrote for numerous executives. It took a bit of time, but once I found "their" voice, messaging always got through approvals easily quickly. Writing isn't easy. So work with an outsource writer to develop your content ideas, and leave the content marketing — the writing — to your outsource expert ally.
Yes, you can "do it all." However, the bad news is that your core business operations might suffer. And yes we are aware of many start-ups having tight budgets to outsource.
In the meantime, you can give it a whirl until you build traction and some relevant content that builds authority for you and your brand.
The reality is that its too much to do for one single person. One possibility is for you to get a college intern looking to get experience in your industry and have him/her create an avatar profile of your company and its brand, what it stands for, the brand goals and the company vision.
You then build and publish content that is informative, educational and useful to your audience and go from there.
To me, being the only person handling the issues is sometimes great advantage. You are fully responsible and aware of all the activities that are done. You decide about the things Dan Greenberg says: strategy, goals, etc. To avoid being lost in all the duties you may use some apps that don't require much money, like Kanban tool from http://kanbantool.com/kanban and friendly support your solo-work. I keep my fingers crossed for you, Brandie! :)
It is according to the size of your organization and your target.
It can be done, but it'll be quite a talk task as there are just so many layers and tasks needed to be done correctly. If you are just getting going and don't have the cash flow to support outsourcing, then you might have no choice but if/when you do have the budget, it'll most likely be worth the investment to outsource while you can concentrate on the core duties needed to manage and grow your business. As for the voice of the company not matching up, a good marketing partner will sit down and go over this with you when developing your content plan so that should not be an issue. Best of luck in getting everything going!
My advice would be to stay focused. Creativity and development can be shared but it s strategy you are talking about. You need to know where you want to go and if you rely on someone to see options and communicate it will have to be someone who has your values. Team work is essential.
I like Laura's and Scott's answers----Delegation and team building based upon your own strengths and identifying them compared to what you do not like to do or have a weakness in is the combo approach to take from my view...