Can one person handle all the content marketing?
Coming up with new ideas and writing about them takes a lot of time and effort. I feel like I have more important things I can be doing when just starting my business. I've thought about outsourcing some of the work but then the voice of the content doesn't match up. How does one person handle everything if possible?
I think the mistake that you might be making is to think of "writing content" as a solo activity. A one-time thing that you do over and over again. Instead of thinking that "writing content" is something extra that you need to do, productize it.
I get the ideas for my material from questions people ask me throughout the month. Many of my articles come from the questions that mosaichub publish; some come from my clients, etc. In my business, there is no limit to the topics and content. I also use it as a network tool by asking different business owners and experts for an interview. I often interview them for my BlogTalkRadio show. This way I get to know them and they get to advertise what they do, their products and their business on the radio show. I send them the audio of the interview, so they can publish it on their websites, social media and newsletters.
I then reuse the materials, videos, and audios for my blogs, newsletters, social media, and weekly interviews. For example, I am a Business Systems and Solutions consultant. I help busy entrepreneurs create effective systems so that they can comfortably delegate to others, be more profitable and have the time to do spend on the things they want to do.
As such, I am interviewed weekly by a client company. We meet monthly and tape 4 interviews which they air on a weekly basis to their clients. I take those interviews and create articles (which I am paid for). Then I take that material and modify/split them up for my newsletters and social media postings. As I mentioned before, I also interview business owners for my radio show (and do the same thing with that content).
I get content from all of these avenues.
Then I take those topics and create my monthly training webinars for other clients.
I then combine those webinars, articles and worksheets into a training package or DVD.
I also used this same content to write the book "TimePeace: Making Peace With Time".
Instead of merely "creating content" - Start with a product funnel strategy - such that your "content" is incorporated into the next product bundle. If you plan ahead to see where the content will take you, you will get much more out of your "writing content" than you previously imagined.
If you need additional ideas, don't hesitate to reach out to me.
One person can certainly handle all your content marketing, but/and, that person doesn't need to be you! Yes, as the as owner of a startup you certainly have other, more pressing responsibilities. That's why writers and marketing wizards exist: so you can outsource this aspect of business development to us :-)
As Laura explains very thoroughly, the content ideas can come from myriad sources, and be repurposed according to your strategy. And as someone who is the "voice" for a wide range of clients in different fields, I can attest that it's indeed possible to have someone else write in your voice — with interviews and a little initial time and tweaking to get it right, I develop the unique brand voice that sounds exactly the way each business wishes to present itself.
Happy to provide more information. All the very best with your new venture in this new year!
"Content marketing" is a nice tactic, but before I can answer your question, I need to know what your strategy is. What sort of company are you marketing? What is the goal of that marketing (direct lead gen? getting you invitations to speak?)? Then you can answer how content marketing is an element of that marketing. And, only then can you answer if you can do it alone.
I was in charge of a "thought leadership" team. Our job was to create content which would drive projects for our services business. It was a big business, and therefore it supported a large budget... not just my team, but also professional editors, production/graphics, web presence, etc. And it was a success... driving millions in services business directly and adding positively to the brand.
Before that, I was a research director in a tiny firm that could not decide if it was a market analyst or a consultancy. Yes, resources were tight, but we had trouble more because we were not sure if the content was content (for sale, as an analyst) or marketing. Could one person have done it? Yes, but not consistently because of the inconsistency in the business strategy.
This is literally what I help entrepreneur clients do. Essentially, you have to make your peace with the fact that you can't spend all of your time on content if you want to give that time to clients, so it's about managing expectations.
Write once a month, for example, and let your existing clients know that you'll only be posting X number of times, but that you'll be sharing relevant content from others who reinforce the topics you support clients with.
Internally, you will know that this is just until you've grown enough to outsource this, but if they expect less and get more, it's better than starting off at top speed then disappearing. Be honest with yourself.
Internally, create an annual content calendar focusing on one thing, each month, that is very relevant to your clients during that month. Use an automation tool. None are perfect when you're on a budget but, again, manage expectations - it doesn't have to be. I recommend HootSuite, because they keep improving and are fairly robust for when you want to start getting analytics. Finally, get a clear picture of who you're speaking to - imagine it's one person - and write as if you're writing to that person. People relate more to that.
That's a very basic strategy, that works regardless of which social media channels your clients are on. Just be honest with yourself about when you will sit and get this done. I say commit to 2 times a month at least.
Happy to connect if you have other questions.
Happy New Year!
It can be done, but it'll be quite a talk task as there are just so many layers and tasks needed to be done correctly. If you are just getting going and don't have the cash flow to support outsourcing, then you might have no choice but if/when you do have the budget, it'll most likely be worth the investment to outsource while you can concentrate on the core duties needed to manage and grow your business. As for the voice of the company not matching up, a good marketing partner will sit down and go over this with you when developing your content plan so that should not be an issue. Best of luck in getting everything going!
Are you a marketer? Most business owners that I work with are really good at what they do, but when it comes to the other areas of running a business, such as marketing, financial management, sales, etc., they really struggle.
I recommend you do the things you do best and go to a professional to do those things you can't do or don't do very well. For example, when you have a toothache, do you diagnose and treat it yourself, or do you go to a dentist? The same with marketing, legal advice, financial mangement.
Congrats on starting your business and knowing that marketing is important. I started my own design and marketing company 20 years ago and for years I tried to do it all myself. Granted, it was a little easier because marketing was my business, but spending 12 hours a day working on other people's design and marketing plus my own made the reality that I can't do it all and stay sane sink in! Trust me, you don't want to go down this path. It's tough to let go and let someone else take the reigns when it comes to marketing your own business, but finding the right person or company to do so is a huge weight off your shoulders.
I will tell you this – a talented and experienced copy writer has no problem nailing the voice of your business. This is because they will take the time to learn all about your business, your goals, and who your audience is. Finding someone who also has marketing experience is golden. The best way to suss out whether the person or company might be a good fit is to talk with them. Find out their process. Get examples of the work they have done. Pay special attention to whether or not their work fit their client's "voice" and any results that came of it.
Hope that helps,
You should definitely be outsourcing the writing of your content so you can focus on core business operations. You're the expert in your business — so leaving the writing to an expert. You want to establish an authoritative brand presence — therefore you shouldn't look for a "newbie", or a college intern looking to get experience. You need to hire a seasoned communicator, and I'd suggest you look for someone who specializes; that is, one of their areas of specialty is in your industry. it means they "get it" and understand your sector's unique challenges, audiences, etc. This is especially important for B2B communication. As for voice, it's my job as a writer to work with you to find your voice and be consistent with it in all posts, articles, etc. When I worked in corporate communications I wrote for numerous executives. It took a bit of time, but once I found "their" voice, messaging always got through approvals easily quickly. Writing isn't easy. So work with an outsource writer to develop your content ideas, and leave the content marketing — the writing — to your outsource expert ally.
Best thing to do is to look for an individual who is a graphic artist and tech savvy to help you curate your content into state of the art presentations for a variety of social media platforms that will engage potential customers.
The most important priority should be your core business product and customers. It will depend on your individual goals and priorities , and if you have the time and or have the money hire someone. I would consider taking a quick time management coarse which will help you with your prioritizing and delegating. Franklin Covey has some great resources. They can be found at franklincovey.com .
In today's time content marketing is perhaps 'the' most important thing to do for any business online. So when you say you've more important things to do, content marketing has to be one of them. Now, content marketing roughly breaks into 2 parts - 1) writing engaging contents, and 2) shouting about it everywhere, aka social media marketing.
You can hire someone for one of the parts or both. Ideally, writing contents is something solo businesses do themselves, while hiring someone to do SMM. There are tools available to boost your performance for both the parts. And so, to sum it up, it depends on how you plan to approach content marketing as an unavoidable segment of your business.
Some great answers there already. As long as it's marking one's personal brand, it's quite possible. Yet, the best is when you delegate everything except the one only you can do. You can get the ideas written and keep the editing and adding the voice and personality part for yourself. With the right management, scheduling and planning, handling a lot of things is possible, if not everything.
I like Laura's and Scott's answers----Delegation and team building based upon your own strengths and identifying them compared to what you do not like to do or have a weakness in is the combo approach to take from my view...
To me, being the only person handling the issues is sometimes great advantage. You are fully responsible and aware of all the activities that are done. You decide about the things Dan Greenberg says: strategy, goals, etc. To avoid being lost in all the duties you may use some apps that don't require much money, like Kanban tool from http://kanbantool.com/kanban and friendly support your solo-work. I keep my fingers crossed for you, Brandie! :)
Yes, you can "do it all." However, the bad news is that your core business operations might suffer. And yes we are aware of many start-ups having tight budgets to outsource.
In the meantime, you can give it a whirl until you build traction and some relevant content that builds authority for you and your brand.
The reality is that its too much to do for one single person. One possibility is for you to get a college intern looking to get experience in your industry and have him/her create an avatar profile of your company and its brand, what it stands for, the brand goals and the company vision.
You then build and publish content that is informative, educational and useful to your audience and go from there.
Yes. Of course. Single person can handle all the phases of content marketing right from strategy, planning, research on contents, and then writing based on the tones you would like him/her tl write and then distribution of contents to your target audience online.
You may think to outsource some of well-known people who knows what they are doing. Try "Business Growth Kit" it will certainly help in growing your business digitally : http://innomindtech.com/business-growth-kit/
Wish you the best,
A good team can bring different strengths to the business if that is what your after.
My advice would be to stay focused. Creativity and development can be shared but it s strategy you are talking about. You need to know where you want to go and if you rely on someone to see options and communicate it will have to be someone who has your values. Team work is essential.
It's different for every company. Some companies have a very short buying cycle, while others take weeks or even months to close the deal. For these two examples, the classification can hardly be the same. For more help, visit here https://www.fourquadrant.com/the-content-marketing-planning-model/
Yes, You can say that one person can handle the content marketing, But he could not produce content alone, There is large number of requirement about the content. One single person should have the authorities to decide weather content is good for publish or not.