What are the best practices to increase Facebook and Twitter followers for a career management company?
I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?
So you want to gain followers? Not a problem! Getting tons of followers is relatively easy, provided you know how. The first thing you need to do is set up a really great account, with a specific theme or purpose in mind. Secondly, you need to start taking beautiful, interesting and funny photographs and learn how to tag them appropriately.
Start liking some photos
One of the best ways for you to gain followers is to start liking photos related to your posts - as many as you can. Scroll down through your home feed and like some of your friend's photos. Hopefully the ones who aren't following you back already will now start following you.
Get creative with #hashtagging.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous--just don't be boring.
Interact with other users, including your followers
Social media platforms are communities, and one great way to get involved in those communities is to find people who post content that interest you, and follow their accounts and interact with their posts. It's the most natural way to draw attention to your own account while getting your foot in the door in the community, and getting inspiration from others' content.
Compose interesting, funny or thought-provoking tweets.
Most potential followers will glance at your most recent tweets to see if you're worth following. Therefore, it stands to reason that the better your tweets, the more followers you'll gain.
Add variety. Make sure you're tweeting on a variety of subjects and not just your personal thoughts or what you're doing at the moment. Talk about your hobbies and interests, share a piece of insightful advice, or post a photo of something cool to switch it up.
Be interesting, transparent and provocative. Share intimate news about your life. If you can spin a good story, you might get readers addicted to the daily dramas of your everyday life.
Post multimedia. Switching things up with pictures, videos and even sound clips here and there can make your posts more fun to follow.
Another alternative is to join digital marketing course where you will learn digital marketing from industries best experts with practical assignments.
For example, I presently run a small marketing business - Strategic Digital Marketing and Publishing Solutions (http://tabithanaylor.com) and decided to put together a very comprehensive training course that walks people how to set up a GOOD marketing program, from A to Z, that they can do themselves. It's literally everything in my head, presented in a well-organized program that's designed to get results.
It's a 12 week program - each week covers a new topic. And the content for each week is broken up into 5 pieces, one for each workday of the week (Monday through Friday). It should take you about 10-15 minutes per day to learn what I am going to teach you. And then, I'm asking you to invest 30-45 minutes after that to actually DO what I've taught you. It takes 30 days for something to become habit. So, the idea is that the end of 12 weeks, you will have trained yourself on how to set aside an hour per day towards the marketing of your business.
The way that I approach marketing is a little different than most people, since my background is actually in sales. So, everything I teach is designed with one thing in mind: good ROI.
Hope this will help!
Be consistent when using hashtags, as in same keywords relevant to the company and post. Engaging content in timely manner, following relevant resources and participate in conversations especially on Twitter.
Invite your all friends to like your page,also promote your page in different groups and forums . else buy likes from some freelancer on SEOclerks.
There are plenty of resources books, ebooks, whitepapers throughout the Internet on social media best practices. Otherwise, I would suggest that you hire a professional to help you develop a comprehensive marketing communications plan that incorporates PR, advertising, content, social media and a host of other channels.
Sodexo does an amazing job on Twitter and LinkedIn. They continually post articles and new announcements that are relevant t the food service industry. This keeps them in the forefront of their competition.
They utilize all of the HR and talent agents to post informative which increases their position in the market. As for Facebook, there are other businesses that do similar. Applebee's is one. They do a good job but lack creativity in pushing each sight to fit more of the need for every town they are in. Example. Applebee's has a FB for every location they have. Each one is cookie cutter posting food that doesn't match the true look. Each FB site has the ability to transform each to its demographic area however they choose not to. Great question!!
Those two networks are VERY different.
Facebook: I encourage engaging in the conversations on related pages & groups, particularly popular pages that are paying to boost their posts. Your participation will be noticed, also like comments from others in the conversations.
Twitter: Well, engagement is much easier here, so that's a given, lots of it! Follow people in your demographic or with connection into your demographic, then engage more with them specifically. Use RiteTag to find the best hashtags & always use them - always! Hashtagged content is much easier to find and gets more shares. Share articles that would intrigue your target audience, and when you do, hashtag them!
I'd be happy to give you 30 minutes of my time to discuss strategies and services.
A good day Vamsi,
In my own opinion. I suggested that you need to build a strong relationship between your followers and fans in different social media channels. Give them a daily tips, advantages, funny content , or blog articles about your company. Don't ever use the social media to promote, advertise or to sell your products. Get their attentions to build a good relationships to them that's why your brand awareness will be increase , you can generate more leads and the traffics in your site will be increase, because social media is all about Idea , latest news , updates and building a good relationships with the other users.
I Hope you get an idea for answering your question to help your company to get more leads across social media.
Thank you for your time and Consideration.
Feed them. Content, content and more content.
For every 15 posts
10 are other people's content that would be of interest to your target market
4 are your content (blog posts, tips, etc.)
1 is a direct sales post like a call to action or promotion.
Follow your target market.
I have several blog posts on my site: AZSocialMediaWiz . com
I always tell people to start with their personal contacts. Twitter will increase with posts that are relevant to the company's goals and brand. In addition, Twitter is more about conversation and connections thank direct marketing. So, the more connections you make with people and conversations you participate in and start, the more likely people will view you as a Twitter influencer.
Think of hashtags as keyword searches. So for the post you are writing, your hashtags would be identified by the search words surrounded around your post. I hope this helps!
Vamsi - move efforts to LinkedIn 80% and Google AdWords (20%) with high quality content on Landing Pages for branding and the social follow on Twitter (great for industry events) and Facebook (great to see what professionals do after work - read LinkedIn) is a secondary strategy. Your personas (target customers) reside primarily on LinkedIn