What are the best practices to increase Facebook and Twitter followers for a career management company?
I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?
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Aug 10, 2017
So you want to gain followers? Not a problem! Getting tons of followers is relatively easy, provided you know how. The first thing you need to do is set up a really great account, with a specific theme or purpose in mind. Secondly, you need to start taking beautiful, interesting and funny photographs and learn how to tag them appropriately.
Start liking some photos
One of the best ways for you to gain followers is to start liking photos related to your posts - as many as you can. Scroll down through your home feed and like some of your friend's photos. Hopefully the ones who aren't following you back already will now start following you.
Get creative with #hashtagging.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous--just don't be boring.
Interact with other users, including your followers
Social media platforms are communities, and one great way to get involved in those communities is to find people who post content that interest you, and follow their accounts and interact with their posts. It's the most natural way to draw attention to your own account while getting your foot in the door in the community, and getting inspiration from others' content.
Compose interesting, funny or thought-provoking tweets.
Most potential followers will glance at your most recent tweets to see if you're worth following. Therefore, it stands to reason that the better your tweets, the more followers you'll gain.
Add variety. Make sure you're tweeting on a variety of subjects and not just your personal thoughts or what you're doing at the moment. Talk about your hobbies and interests, share a piece of insightful advice, or post a photo of something cool to switch it up.
Be interesting, transparent and provocative. Share intimate news about your life. If you can spin a good story, you might get readers addicted to the daily dramas of your everyday life.
Post multimedia. Switching things up with pictures, videos and even sound clips here and there can make your posts more fun to follow.
Another alternative is to join digital marketing course where you will learn digital marketing from industries best experts with practical assignments.
For example, I presently run a small marketing business - Strategic Digital Marketing and Publishing Solutions (http://tabithanaylor.com) and decided to put together a very comprehensive training course that walks people how to set up a GOOD marketing program, from A to Z, that they can do themselves. It's literally everything in my head, presented in a well-organized program that's designed to get results.
It's a 12 week program - each week covers a new topic. And the content for each week is broken up into 5 pieces, one for each workday of the week (Monday through Friday). It should take you about 10-15 minutes per day to learn what I am going to teach you. And then, I'm asking you to invest 30-45 minutes after that to actually DO what I've taught you. It takes 30 days for something to become habit. So, the idea is that the end of 12 weeks, you will have trained yourself on how to set aside an hour per day towards the marketing of your business.
The way that I approach marketing is a little different than most people, since my background is actually in sales. So, everything I teach is designed with one thing in mind: good ROI.
Hope this will help!
Jul 16, 2014
Be consistent when using hashtags, as in same keywords relevant to the company and post. Engaging content in timely manner, following relevant resources and participate in conversations especially on Twitter.
Jun 21, 2014
Invite your all friends to like your page,also promote your page in different groups and forums . else buy likes from some freelancer on SEOclerks.
Jun 20, 2014
There are plenty of resources books, ebooks, whitepapers throughout the Internet on social media best practices. Otherwise, I would suggest that you hire a professional to help you develop a comprehensive marketing communications plan that incorporates PR, advertising, content, social media and a host of other channels.
Jun 9, 2014
Sodexo does an amazing job on Twitter and LinkedIn. They continually post articles and new announcements that are relevant t the food service industry. This keeps them in the forefront of their competition.
They utilize all of the HR and talent agents to post informative which increases their position in the market. As for Facebook, there are other businesses that do similar. Applebee's is one. They do a good job but lack creativity in pushing each sight to fit more of the need for every town they are in. Example. Applebee's has a FB for every location they have. Each one is cookie cutter posting food that doesn't match the true look. Each FB site has the ability to transform each to its demographic area however they choose not to. Great question!!
Jun 7, 2014
Those two networks are VERY different.
Facebook: I encourage engaging in the conversations on related pages & groups, particularly popular pages that are paying to boost their posts. Your participation will be noticed, also like comments from others in the conversations.
Twitter: Well, engagement is much easier here, so that's a given, lots of it! Follow people in your demographic or with connection into your demographic, then engage more with them specifically. Use RiteTag to find the best hashtags & always use them - always! Hashtagged content is much easier to find and gets more shares. Share articles that would intrigue your target audience, and when you do, hashtag them!
I'd be happy to give you 30 minutes of my time to discuss strategies and services.
Pete
Jun 6, 2014
A good day Vamsi,
In my own opinion. I suggested that you need to build a strong relationship between your followers and fans in different social media channels. Give them a daily tips, advantages, funny content , or blog articles about your company. Don't ever use the social media to promote, advertise or to sell your products. Get their attentions to build a good relationships to them that's why your brand awareness will be increase , you can generate more leads and the traffics in your site will be increase, because social media is all about Idea , latest news , updates and building a good relationships with the other users.
I Hope you get an idea for answering your question to help your company to get more leads across social media.
Thank you for your time and Consideration.
Jun 6, 2014
Feed them. Content, content and more content.
10-4-1 Rule:
For every 15 posts
10 are other people's content that would be of interest to your target market
4 are your content (blog posts, tips, etc.)
1 is a direct sales post like a call to action or promotion.
Follow your target market.
I have several blog posts on my site: AZSocialMediaWiz . com
Jun 6, 2014
I always tell people to start with their personal contacts. Twitter will increase with posts that are relevant to the company's goals and brand. In addition, Twitter is more about conversation and connections thank direct marketing. So, the more connections you make with people and conversations you participate in and start, the more likely people will view you as a Twitter influencer.
Think of hashtags as keyword searches. So for the post you are writing, your hashtags would be identified by the search words surrounded around your post. I hope this helps!
Jun 6, 2014
Vamsi - move efforts to LinkedIn 80% and Google AdWords (20%) with high quality content on Landing Pages for branding and the social follow on Twitter (great for industry events) and Facebook (great to see what professionals do after work - read LinkedIn) is a secondary strategy. Your personas (target customers) reside primarily on LinkedIn
Jun 6, 2014
What helped in our company the most was to involve the employees in promoting/spreading the initial messages on social media. The buzz created by employees brought 3 times more interactions than the other means of promotion.
Jun 7, 2014
Damn right! Leverage your employees' social capital to boost exposure. Get the conversation going for outsiders to jump into. Basically an ice breaker.
Jun 6, 2014
Hello ! Lot of questions to have the answers combined. Always remember that marketing via Social Media does not change the approach.
First: What problem do your clients have?
And how will you bring the solution
Then: Marketing is no longer about the products we sell, but the stories we tell.
To divide the answer in all different questions: Please google the frase: How to increase FB Followers, Same for Twitter
Social media is all about visuals but Twitter wants short descriptive punchlines.
There is lots of stuff available on Hashtags.
And Content Marketing is still main purpose of any Marketing Campaign.
Lot of programs will sell you more followers.
I can personally recommend a Social Media Company that has developed amazing marketing tools on all your needs.
But better they developed training videos on every part of SocialMedia4 Business.
Just a few topics: How to start up on facebook, the anatomy of a tweet, what to do and not to do on google, etc
Social Profiles covered in these online training programs are:
Facebook Linkedin Twitter Google Pinterest YouTube
Jun 6, 2014
The best practices are the same for increasing any Facebook and Twitter accounts.
1. What is your plan? If you get more followers, why do you want them, what are you going to do with them?
2. It's a social network - so remember to use your 80/20 rule - 80% make the posts fun and educational 20% promotional
3. Identify your target audience and craft your content for "what's in it for them"
4. Be consistent and frequent with your updates
5. Always respond as quickly as possible to comments and questions
6. Review your insights and progress weekly and adjust your updates as need to keep engagement high
7. Use a variety of types of content (videos, articles, blog, photos, infographics, etc)
8. Identify your social influencers within your target market or community and engage with them weekly on their pages, groups or sites
9. Integrate your social with ALL online & offline marketing efforts
10. Everyone uses social platforms differently - adapt your content appropriately to how the users on that platform.
Here is a link to an article about Hashtags that could help you: https://www.linkedin.com/today/post/article/20140425210558-45870450-how-one-little-symbol-gets-more-customers?trk=prof-post
Jun 6, 2014
It is all about having great content that you can share across these platforms. Social platforms are for customer engagement and developing your customer community. Community engagement is two way, you are looking for their thoughts on subjects as well as sharing information with them. Use the appropriate hashtag that goes with the content you are sharing or the questions you are asking. Also use the 'voice' that is appropriate for your potential market. '
Jun 6, 2014
For a time/profit ratio, Social media is not the best way to raise your brand awareness, it's used primarily as a brand loyalty tool. I would advise against using it to raise your profile.
If you decline my advice, which you have every right to do of course, then use it's strengths, ask your existing members to share their story. SM is all about catching people off-guard when they are relaxing.
Jun 6, 2014
I would of course omit Linkedin from this advice, that actually is a really good tool to raise brand awareness.
Jun 7, 2014
I have found enormous potential in SM to drive new traffic, new sales, and uncover new leads. Automating/systematizing these strategies makes the ROI on the time/profit ratio.
Jun 7, 2014
As a social media consultant, you would be expected to say that. As a social media consultant myself (among other things) I'm saying it's not the best option by a long way.
Jun 9, 2014
Can we agree that every industry is different in what works? Investment into any strategy will depend on the KPI's being targeted. Plenty of social media activities are time sucks not worth anyone doing unless they are being paid $2-5/hr, which there are many qualified workers happy to be of service for. Certainly if you can only put your eggs into ONE basket, you'd better choose a bigger basket. :)
Jun 6, 2014
Engaging with people by asking questions and answer their questions is the best way. Just making conversation without trying to promote yourself. It's called SOCIAL media for that reason. Post valuable content that your potential customers will be interested in. More than just about your business. Do a little promoting through other platforms like Youtube, website, PR, and so on. This will get things going and than have a natural growth from there. Don't pay for ads!
Jun 6, 2014
Hi Vamsi,
While I don't really know anything about career management, I can tell you that the best way to generally increase social media presence is through providing meaningful content. Social media, like much else, is a self-interest driven concept. People will follow twitter pages and like facebook pages that they see as relevant, and interesting. So if you offer content for free on your social media accounts that will interest your audience, it should come naturally, although maybe slowly.
As for hash tags, you'll want to use ones that are well developed and well followed. Simple research for key career management social media trends should help you figure out the best ones. Hash tags are how you get in the public eye on twitter for your market, so make sure the content is worthwhile!
Jun 6, 2014
Hi Vamsi.. My name is Christy, and I seriously just signed up and haven't even filled in my profile, lol, but I saw your question and decided to hop in if you'd like my two cents. Since, obviously, I'm not terribly familiar with the back-and-forth conversation format (is you're up to it, and trust that I have some insight on the topic, I would probably have about another 3 - 4 questions for you to give you actionable, practical help to get you going. so, all of that to say I'm not sure if the additional questions would be appropriate for messaging or right here on the question page. I'll let you take the lead on that one. :-)
Okay… First question: I perused your profile and your website and understand what you're wanting to offer. However, so that you are not just groping in the dark per se, tell me whom or what kind of businesses would be your ideal customer? As specifically as you can, including geographic and demographic info, to whom are you wanting to get your brand in front of? Even if it might be difficult to fully answer that yet if you're not sure, any info will let me give you more help.
Happy to talk to you soon, assuming you are up to a member of all of about 10 minutes :-)
Send me a message if you are interested in strategy sessions.