Creating personal brand with difficult last name?
I want to start online personal business as an artist and create a personal brand, but I have different surname that is hard to spell (djurdjevic). It's actually different and interesting to say it out loud, but It's non-english surname and I'm afraid people will find it hard to remember, let alone pronounce it.
I want to make it easy for all people globally to find me.
How do I solve this problem?
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Dec 15, 2020
While your website name doesn't matter when creating a brand, it's best to create a short name for your last name like JEVIC. The reason for this is that while people would be able to recognize you easily once your brand grows, not everyone would be able to spell your last name when they try to write ...djurdjevic.com
Hope this helps.