Do I have to have a logo and brand before I start selling my product?
I have a limited budget and am eager to start selling my products to get some revenue. Should I allocate my budget towards advertising/sales right away or do I need a logo first? I've read that a logo and brand is really important, but I'm not sure if it's important enough to put it before sales.
Graphic designers- do you ever make brands & logos for people after they've started selling?
Testing the market is the most important for any entrepreneur or startup.. So I'd say no you do not need a logo before your start selling. test the market first and if it works then allocate a budget to branding and logo.
However if you feel the need of a logo before you go live then I'd say use free online tools like logomaker, canva to create something rough and get sailing.
Yes, It's better to have. People can remember your logo and this is the reason why they can come back..
As a marketing guy, I can't go with others answers here as you don't need a brand or a logo to sell your products. I recommend to have at least a brand name to your products.
If you don't have a budget to come up with a logo, here is my answer
No, you don't need a logo and brand name if you're selling products which are not so expensive. People don't care about the brand if you're product is really unique and deserves the amount you charge. You don't need a brand name if there is no other product which is having the same features as yours.
Branding is definitely needed if you want a recognition to your products in a competitive industry where people find other products like yours. So, Logo and brand name is a must if your competitors are already big players in the industry.
This is going to be a controversial topic and I strongly believe that this answer can vary based on the type of product you are selling and where you will be selling it. If you're going to sell products through Amazon, eBay, or Etsy, you'll notice that most sellers do not have a logo/brand. They have a username/entity, but not necessarily a brand or logo. Through pricing, quality of your pictures, or description, you may be able to develop a business through one of these platforms.
If you'll be launching a e-commerce website and putting a value on your brand, then you'll want to have a logo and value proposition because it represents your business, which you can leverage. Many business I have worked with develop a logo and brand right away as one of the first steps towards starting their business. Many entrepreneurs even print custom packaging for their first product launches as a step to adding value and building their brand image.
Think about where you'll want to be selling your products and then you can decide whether or not it's necessary. Personally, I will always recommend branding yourself and having a simple logo. Your logo can simply be your company name in an attractive font and doesn't need to be complicated, but it is best that you have it ready.
Director of Communications at PakFactory.com
I agree with Dave, you really dont need a brand/logo while just starting off. As a new business what's important is to get POC first. I started with my site http://secretindianrecipe.com/ without a logo or any branding, what we focused on was providing valuable content (in this case regional recipes). Today the site gets close to half a million+ page views a month and the logo you see today was done by a family member, the brand was built by our readers and not us...
So no you don't need to spend loads on logo and branding, but if you compnay does need a logo, I'd says fiverr is good to begin with.
Hi Lynn: yes you should draft and confirm what your product name, brand position is and then develop a eye catching clear and unique logo that represents those values, intents etc before you sell. Otherwise you'll have a hard time explaining what and why someone should buy from you. If the target buyer doesn't get a clear message as to what you're about, they may not buy at all. Or be confused and then its lost opportunities. We can help you. Good luck
Hi Lynn. Sorry but if your budget is limited then don't launch you business. 1st of all increase your budget because the marketing and promotion of the business and products need more budget then the development cost of the business website. So plan your budget before the business to make your business a cash cow.
Absolutely, you need a logo and branding before you can sell your product. How do you expect to turn customers into clients or are you OK with having one-off customers and not returning clients?
Branding, like other marketing strategies, tends to be an after-thought with start-up businesses when it should be right up there with product/service development.
You didn’t indicate what type of products you are eager to sell. If it’s something brand new that’s never been seen before, why would you not want to brand it as such? If it’s something that exists already but you’ve added a new twist – why would you not want to brand it like that?
I am having a hard time understanding why you thinking selling a product that will have no recognition with customers BEFORE properly branding it will help with our overall sales. Branding, when done properly, is memorable. It is what creates awareness for your products (consequently business); helps build trust with your consumers and expand your business. You could have the greatest invention since sliced bread and without branding you have just a product. If a competitor comes with a similar product and branding…you’ve just lost a great deal of business.
Don’t get me wrong: it’s great that you’re so excited about your product and want to get out there and sell but please don’t put the cart before the horse. You’ll be sorry if you do. It takes money to make money.
No one is saying you have to break the bank with a logo and branding. Not having anything to identify your product to consumers…don’t set yourself up to fail. Going to market without marketing seems desperate and very unprofessional. Is that the impression you want to leave with consumers?
You do not need anything else than customers in the first place.
They'll build your brand !
Yes definitely. It is mandatory that you start your online business with a brand name with it's basic identity (logo). Without it, it is impossible to sell your product. even if you don't want it, you can start to sell your products as affiliates. But it is recommended to sell your products, you have to make a brand as well as a logo too. https://techzostore.com/collections/logo-design