Do I have to have a logo and brand before I start selling my product?
I have a limited budget and am eager to start selling my products to get some revenue. Should I allocate my budget towards advertising/sales right away or do I need a logo first? I've read that a logo and brand is really important, but I'm not sure if it's important enough to put it before sales.
Graphic designers- do you ever make brands & logos for people after they've started selling?
Testing the market is the most important for any entrepreneur or startup.. So I'd say no you do not need a logo before your start selling. test the market first and if it works then allocate a budget to branding and logo.
However if you feel the need of a logo before you go live then I'd say use free online tools like logomaker, canva to create something rough and get sailing.
Yes, It's better to have. People can remember your logo and this is the reason why they can come back..
As a marketing guy, I can't go with others answers here as you don't need a brand or a logo to sell your products. I recommend to have at least a brand name to your products.
If you don't have a budget to come up with a logo, here is my answer
No, you don't need a logo and brand name if you're selling products which are not so expensive. People don't care about the brand if you're product is really unique and deserves the amount you charge. You don't need a brand name if there is no other product which is having the same features as yours.
Branding is definitely needed if you want a recognition to your products in a competitive industry where people find other products like yours. So, Logo and brand name is a must if your competitors are already big players in the industry.
This is going to be a controversial topic and I strongly believe that this answer can vary based on the type of product you are selling and where you will be selling it. If you're going to sell products through Amazon, eBay, or Etsy, you'll notice that most sellers do not have a logo/brand. They have a username/entity, but not necessarily a brand or logo. Through pricing, quality of your pictures, or description, you may be able to develop a business through one of these platforms.
If you'll be launching a e-commerce website and putting a value on your brand, then you'll want to have a logo and value proposition because it represents your business, which you can leverage. Many business I have worked with develop a logo and brand right away as one of the first steps towards starting their business. Many entrepreneurs even print custom packaging for their first product launches as a step to adding value and building their brand image.
Think about where you'll want to be selling your products and then you can decide whether or not it's necessary. Personally, I will always recommend branding yourself and having a simple logo. Your logo can simply be your company name in an attractive font and doesn't need to be complicated, but it is best that you have it ready.
Director of Communications at PakFactory.com
I agree with Dave, you really dont need a brand/logo while just starting off. As a new business what's important is to get POC first. I started with my site http://secretindianrecipe.com/ without a logo or any branding, what we focused on was providing valuable content (in this case regional recipes). Today the site gets close to half a million+ page views a month and the logo you see today was done by a family member, the brand was built by our readers and not us...
So no you don't need to spend loads on logo and branding, but if you compnay does need a logo, I'd says fiverr is good to begin with.
Hi Lynn: yes you should draft and confirm what your product name, brand position is and then develop a eye catching clear and unique logo that represents those values, intents etc before you sell. Otherwise you'll have a hard time explaining what and why someone should buy from you. If the target buyer doesn't get a clear message as to what you're about, they may not buy at all. Or be confused and then its lost opportunities. We can help you. Good luck
Hi Lynn. Sorry but if your budget is limited then don't launch you business. 1st of all increase your budget because the marketing and promotion of the business and products need more budget then the development cost of the business website. So plan your budget before the business to make your business a cash cow.
Absolutely, you need a logo and branding before you can sell your product. How do you expect to turn customers into clients or are you OK with having one-off customers and not returning clients?
Branding, like other marketing strategies, tends to be an after-thought with start-up businesses when it should be right up there with product/service development.
You didn’t indicate what type of products you are eager to sell. If it’s something brand new that’s never been seen before, why would you not want to brand it as such? If it’s something that exists already but you’ve added a new twist – why would you not want to brand it like that?
I am having a hard time understanding why you thinking selling a product that will have no recognition with customers BEFORE properly branding it will help with our overall sales. Branding, when done properly, is memorable. It is what creates awareness for your products (consequently business); helps build trust with your consumers and expand your business. You could have the greatest invention since sliced bread and without branding you have just a product. If a competitor comes with a similar product and branding…you’ve just lost a great deal of business.
Don’t get me wrong: it’s great that you’re so excited about your product and want to get out there and sell but please don’t put the cart before the horse. You’ll be sorry if you do. It takes money to make money.
No one is saying you have to break the bank with a logo and branding. Not having anything to identify your product to consumers…don’t set yourself up to fail. Going to market without marketing seems desperate and very unprofessional. Is that the impression you want to leave with consumers?
You do not need anything else than customers in the first place.
They'll build your brand !
Yes definitely. It is mandatory that you start your online business with a brand name with it's basic identity (logo). Without it, it is impossible to sell your product. even if you don't want it, you can start to sell your products as affiliates. But it is recommended to sell your products, you have to make a brand as well as a logo too. https://techzostore.com/collections/logo-design
Usually it is done before selling, but you can build your brand as you go. The most important thing is that your brand represents the product you are trying to sell, and show your uniqueness. And remember, companies do change their logos and their brands from time to time. And this is often after they have established themselves.
Personally, I think I had an easier time selling once I'd created a brand identity. It doesn't have to be well-known or recognized (yet) but a general picture of who you are and what you stand for can help you focus your marketing and sales strategies and connect with the right audience.
Nothing else matters if you can't get a sale. You could stay "busy" for months working on a logo, slogan, business plan, etc. only to discover at the end that nobody wants to buy what you're selling. Jump straight to the end and try to get some sales. If you can't get any, then you've just saved yourself months of effort. If you do, then you'll have some cash for a logo, etc.
If you have budget just stick to the budget and focus on what goals you have anyway if it's making you more money after you build your brand, you can then enhance it. People remember a product with the logo attached to boosts branding.
Yes off course if you don't have milk and coffee than how you make good coffee
Hi Lynn, I agree with Dave to a certain point, however, depending on your product. , my experience is that you should have an identity, for the product, whether you call it brand or logo is irrelevant. The quality and first to market positioning is critical to the success of the product. You have to determine what your place in the market is and who you are competing with before making, market entry decisions, unless you have a totally unique and stand alone item. Once you have entered the market with your product, it is very hard to change customer perception of quality, price etc. Therefore, you can prevent creating some of the issues that Dave pointed out. Frist and second labels are common in the marketplace.
Yes and No.
Yes, because your logo or brand is your reputation and guarantee that your product or service can be trusted. Your logo should be a symbol of what your company is about. If you have a logo then it is easier for people to remember you.
No, a logo is not a prerequisite to selling your products but it will help a lot in the long run. It will be your extra edge against competitors, you may also choose not to have an edge.
How difficult can it be to make a logo. I would suggest you to open power point spend 10 minutes and thinking about your company in a time lapse of 10 years and make a image and there you have a logo.
Check this out. https://www.youtube.com/watch?v=RZp7BvQJnU8
Also you can have a logo contest if you are not the only employee and i am sure they will impress you if not surprise you.
Branding will increase you sales and also is a part of advertising. For example everyone is selling laptops, so just because you sell laptops that is interesting for me to wait and take a note. But if there is a new name and a logo and a brand you get your slice of attention however limited it may be will only accelerate your sales.
Again i don't think tremendous effort is needed to branding.
1. Choose a color theme.
2. Create Social Network Pages.
should do for initial steps.
When your sales is working great then you can take it to next steps and hire designers for logos and professionals for branding.
sider creating a logo and developing a brand. You should do this to start to have people identify with you, your and your service or product. The cost to develop these are well worth it an should not be expensive. How creative are you? Place yourself in your clients position and what do you think would be the way you want to perceived. Ask your friends and family. get opinions and develop something that you believe supports or communicates your mission statement. You might as well start defining the difference between you and your competitors from the start. Do your research. There is tons of data on the web.
I agree with others on here, you don't have to have a logo before selling a product. However it is easier for people to relate to your product or service if you have an identifiable image (logo) and you have clearly identified who you are as a company and how people benefit from your services (brand).
It is good to have your planning figured out what kind of company you want to be, what is your end result. For instance plan now if you ever want to "sell" your company down the road, you need to consider that as you start selling the concept.
If you don't have that decided, then essentially you become the brand and trying to separate yourself or build a different image can be more difficult down the road. Your logo maybe something you change or modify down the road, but your brand is something that is established from the beginning. (in my opinion)