Do I need a logo when starting out?
I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying someone to help with a logo make the most sense right now? Thank you for your feedback.
Yes, you need a logo. The logo is an integral part of your branding. A logo helps the consumers to differentiate your brand from the rest. And this logo is a symbol of what you stand for. There are free logo generators online where you can have a look but mostly everything is generic among them. But you can get the service of PrintStop to help you in designing the logos which they do at a very affordable price. I myself have been associated with them for all my designing needs for the past 2 years. They haven't let me down. You can get the logo design done with PrintStop at a very affordable price.
Yes, With start your business, you need logo because your logo reflects your business and user easily find your business from that.
My personal opinion: yes, you need to have a logo. As sooner clients start to associate your logo with your brad, the better it will be for your business Thanks to logo customers will tell your service apart from a competitors.
However, you also one to ask yourself how you plan to advertise your product or service. Will you use signs or posters to communicate your marketing?
Logo is very important when it aids in quick brand recognition, to establish trust, and to help visually set you apart from competitors.
From a professional standpoint, your logo is an important part of your branding and allows you to better connect and expose your brand to your chosen audience. You should use your logo as your main image (profile picture) across all of your social media platforms for better brand exposure and awareness.
Users will automatically associate this image with your company, so it is definitely worth splashing out on a professional graphic designer to create the perfect image to represent your brand.
When choosing a logo, remember that simple is always more memorable and different colours connect with different emotions and meanings (eg. Blue= Trust, Green=Healthy, Orange=Friendly).
I agree with many others. The logo is a part of your brand, but you can develop that when funds are more liquid. Be sure to present your name as professional looking as possible. Your name is the first step and website can be a useful tool, if it is well done and professional. There are many Wordpress site options online that are easy to use to create a phase one site.
Your brand is more than a logo. It is the quality of your work, how you treat clients and your presence in the market. Make a name for yourself first, then worry about how you market it.
You don't need but having a logo makes you or your business look more professional or legitimate. Everyone will have their own idea/look of what they want their logo to look like and so there is no right/wrong answer to how/what your logo should be. There are a few websites (just search for them on Google or Bing) that you can use to create your own logo "most are free". If you are hot happy with what you have done to create a logo, then seek out a professional service to create one for you.
Yes of course you need a logo from the biginning ,even I think LOGO is more important than the name , specially strong logo can attract people without even knowing the name .
Yes. How we advertise and interact online is a huge part of every business now, and having a recognizable logo does make people remember your company. There are a lot of other elements that go into marketing, but every piece has its place. For Key West Video, we've had many clients let us know that they had seen our advertising online; which our logo plays a big part in, and they may not have needed us at that point in time, but because we are memorable and stick out, they remembered to contact us at the time they needed us.
I'd say your personal brand should overshadow any company brand if you are working on your own, or have a small business with staff. Get out there and collect cards, rather than give them out. This cuts down on the flood of solicitation emails you will get after every networking event. I tell people I just don't use cards (even though I do for the right reasons). Get theirs and send them your complete contact information (if you think they might be a good connection). Send a quick thanks but not now response to the others.
A logo can come anytime. When you are off to the races, rebrand if you had a logo in the early days, or get professional help from a branding expert.
Hi Krista -
I have helped hundreds of businesses like your flourish with logo and branding design. you can view my work here www.mllgd.com
Feel free to connect. :)
Martha Lynn Laskie
Graphic Design & Illustration
(914) 325 1619
Check out 99 designs & Design crowd
To get the crowd artists to help you design the logo
Very affordable to get the power of the crowd
Yes, Logo, Webmail, Websites are the need of the hour if you are looking to brand your business. With limited budget you can get help from professionals who can do the job for you. If you are ready I can arrange professional for you. Please tell me your budget and requirements.
Do you NEED a logo? Absolutely, not. Would it help you establish a brand image? Definitely. I've used two of the online logo companies and each one was less than $100 and I got five logos to choose from with multiple edits each time. The package included layouts and files for business cards that could be sent right to Vistaprint for printing.
Of greater importance than a logo is to have a website. People will want to check you out before contacting you. In addition, a good LinkedIn profile will do wonders for your business.
I would like to recommend you FATbit Technologies for logo design services. You may check their logo design work and packages here: http://www.fatbit.com/website-design-company/affordable-logo-design-plans.html
First thing's first: a logo does not equal your brand. It is part of your overall branding. Think of it like this though – your brand is really who you are and what you do as well as how people perceive you. Can you start building a brand without an official logo? Sometimes. Look at how many companies basically just pick a font for their company name and get going with doing business. Many clients that I've worked with who operate service-based businesses don't really have an official logo beyond just their company name with a specific font. I usually do recommend they come up with a logo simply because it's a visual element that immediately becomes part of their marketing and can help set them apart from competitors, but some do run with just a font for quite some time.
Now, if your company is product based, I think it's essential to come up with a logo right at the beginning. Think of huge companies like Nike, they got their logo pretty early on in their development and it's become an icon of the brand over the years.
The one thing I really don't recommend is what's called logo farms or crowdsourced logos. I've written a couple blogs about the pitfalls of that if you want to read more about it: http://jvmediadesign.com/blog/design/thinking-about-crowdsourcing-your-logo/ and http://jvmediadesign.com/blog/design/why-a-5-professional-logo-is-a-lie/
Hope that helps!
As you have decided on your business name that business name should evoke some insight into what your enterprise is going to do. Your business name should also conjure up some fairly obvious image in your prospects and customers mind’s eye. If you don’t know what that is ask a few for their impressions. This should help you to determine a suitable (and essential) Logotype. Before you decide on your logo there are 3 far more important issues to confirm.
1 - Can you ‘register’ your company name in the USA?
2 – Can you then register your name as a ‘Trade Mark’ within your chosen industry?
3 – Can you acquire a URL with your chosen nomenclature?
Protection of the name you have selected is very important as one day you may wish to sell or franchise it!
You don’t need to spend a lot of money or engage a graphic design studio, you can start with a good typeface and appropriate colour scheme. Look at the graphic representations of the established and successful companies you will be competing with, what clues do they give you on what is acceptable to your target customers?
Initially make sure that what you have chosen is not already in use by another and that you can protect your IP.
Hi Krista. Congratulations on taking the leap into entrepreneurship! As far as needing a logo to identify your business, the answer is an unqualified YES.
Just answer yourself this question. Would you take anyone wanting to sell you something (who you previously did not know) seriously, and/or buy anything from them if they had no logo or trademark to identify themselves? It's just one of those things in life. Imagine an entire supermarket where every product had the same package design (i.e. none). It does exist you say? Perhaps. Actually, where I come from, they call it "No Frills". Fortunately, as humans we respond to different colors, typestyles, and many other design elements – including a logo – that subconsciously influence our purchasing decisions and affects our level of trust with the product.
Please don't cut corners with your logo. You won't regret it.
You have to have a logo because that's where branding starts and how your market will recognize your business from time to time. If your worried bout having a limited budget you don't need to pay I'd be glad to do it for you just need some details though to make the right and sensible concept. Just message me Krista.
The value of a logo is not the same for every type of business. To a retail store your sign plays a more significant role in your early success, and an icon or graphic logo is not important. You just need a strong, unique wordmark and appropriate colour for the sign. If your business is a product, the design of the actual item and it's packaging are more important than a logo. In this case spend your money on packaging and again, just use a simple, but unique wordmark for a logo. If your business is a service a logo is much more important. It is your sign and your packaging. Aside from yourself, it's the only thing defining your company image visually in people's minds. In this case I would hire a graphic designer early on because you only get one chance to make a first impression. Even in a small service business, you want to give the impression the business is bigger than you. That builds customer trust.