Do I really need a logo?
I started my business as a bit of newbie, yes my parents had both run businesses and I had helped them to run their business, however, I sort of came up with my own during the middle of the night 4.5 years ago and did the classic visit to vistaprint and created a logo with just the letter A in a pretty fashion.
I have been told it's too flowy and pretty tough to read on a business card (I agree-ish). Then, as I started to grow my business I went down the personal route and had logo designed with illustrations of my team, 3 women together, myself in the middle, Dinah on the left and Hayley on the right, all with our passions on our t-shirts. EG Dinah has "I love writing", Hayley had "I love social media" and I had "I love admin". (the love was actually a purple heart shape).
Only issue is, as with many businesses and companies, I am hoping, is people come and go. I had to let go of the lovely lady on the right (Hayley, who helped with social media) due to the inability to offer as much work as she desired, as she wasn't running her own business at the time so mainly depended on our work.
I still love the ability to have a face to the person who helps my clients, as well as showing that we are more than just me. Plus, I have now added a new person to our business who will be assisting once again with uploading of content, and background necessities of social media such as reports and monitoring sites for relevant questions for our clients to comment on, or opportunities for our clients to utilise.
My question is - does a logo truly make a difference when you are a smaller business? Will people recognise my branding or will they recognise me, as I am the person who networks my business, I even use photos of me within our marketing.
A logo helps your target market identify you and differentiate you from other businesses in the same industry. Whether you are a home-based business, a small one or an online service...you need a logo to mark your products and marketing.
So unless you want to stay invisible, you should get a logo designed. You can use a logo maker to create a visual identity that is way cheaper than an agency. You can start off this way and then as your business grows, you can ask a professional designer to make amendments or revamp your image.
This made me think a bit deeper on the subject as my instinctive reaction to the question was a resounding yes, of course, you need a logo. However, I then questioned my response and asked - why? Why do you NEED a logo?
Upon deeper reflection, I don’t think you NEED a logo to have a successful business, but I do think people come to expect some sort of logo and people enjoy a well-crafted logo. Why? People are visual and seem to have shorter and shorter attention spans by the day; a logo is an easy visual cue that people can quickly spot and make a connection with.
A bit of a side note, when I interview lots of people face to face, I find it very beneficial when candidates put a photo on their resume. That visual cue instantly connects the person and interview rather quickly. Much like a logo does with a business.
I know lots of people make references to Nike, Apple, and the biggest and badest logos out there. Keep it all in perspective and understand your not spending tens of millions on branding year in and year out – forget those references. You simply want a visual cue that is in line with your service or products and connects with your customers.
The logo is an integral part of any company and it helps you to stand out from the others. It helps you define what your company stands for. A simple logo is all you need to make your company look authentic. A minimalistic logo is a very powerful tool to get your brand image across to the minds of the consumers. There are many designing firms offering logo designing services but I personally recommend PrintStop, as I have been associated with the brand for the past 2 years. You can visit them at https://www.printstop.co.in/logo-design/ and have a look at their logo designs.
Yes, every brand or business needs a logo to stand out from the crowd .A good logo is your business's public face which represent your business.A professionally designed logo attracts attention, and leaves an everlasting impression in customer's minds.
For example : Look at Nike, the famous shoe company, as an example. When you see that "swoosh" logo, you immediately know that is Nike.
By giving customers a visual they can associate with your brand.
my answer is straightforward: you definitely need a logo.
That said it can also be your name...
Hi Hannah, there are definitely better and more subtle ways of saying you're a people focused company without having illustrations of your staff in your logo. Think of the logo as just part of your visual identity and don't feel like you have to cram every idea into it. Less complicated the better. You can get other messages across on your website and other branded materials. Good luck!
I think you would be well served and entertained by reading, "Does Your Logo Fumble or Win the Championship" by Rachel Begg the COO at Impulse Creative Inc. See: http://blog.chooseimpulse.com/logo-championship-game. And after you have your logo classified as a winner, or not, download the free Do-It-Yourself Brand Audit Guide for some tips and ideas to enhance your brand. - The Pragmatic Web Designer
If you are wanting the logo to represent the business, then yes - a nicely designed logo could make a difference. For you being a small business - people will recognize you with your logo since you are the one that will be networking for the business and speaking with the clients.
You may want to think about things such as how you want your business to be viewed, or what type of message you'd like to put off about your business if someone were to look at your site, business card, or logo with out even meeting or talking with you first and then have something created that represents that.
If you need any assistance feel free to message me directly.
YES! Consistency in your branding helps people quickly identify you. Your logo, your colors, your tag line, your font should be consistent from your website, to your business card, social media, letterhead, etc. While as small business owners we may never be as identifiable as the Target bull's eye, throughout your local community and your networking groups you want to stand out against your competitors.