Do people watch tutorial videos?
I want to create a tutorial video or staff introduction video that shares our mission statement, core values and highlights of our product. The production prices of a short tutorial video are higher than I expected. Is it worth spending the money? Do people enjoy watching tutorial videos?
Personally I watch tutorial video all the time. I find them to be very helpful as having read the information, sometimes there are things that are still unclear.
People generally watch tutorials when they are in search of solutions, answers, improvement of specific skills, or deeper knowledge of a subject. Some people love to watch a video(s) that explains your philosophy, mission, etc. It's worth investing the time and money to develop them.
...I had one done at the same time I was shooting one of my specialties: large group portraits...I had ground and air video shot and incorporated the footage with the actual portrait into a promotional video...It has worked well for me in that it shows what and how I do what I do...
You should be able to get a video done like that for under $500. The only people who say otherwise are people in the video production biz.
Go find a high school or college kid to shoot and edit it for cheaper.
Ask for work examples first even from them.
Online videos are very powerful (see the link below for details on why video is so important for business). Even in education, video has proven to be very effective.
Is it worth spending the money? That depends on how the video is done.
There are three strategies in producing a video:
1- Use online tools in creating explainer videos. These are the cheapest.
2- Use custom graphics only, do not involve the human element. This may cost $500 to $800.
3- Doing it the right way!
Video is about telling a story. It's the content that really matters. Doing it the right way involves:
a) A solid script that engages the audience
b) Appeals to human emotions and intellect at the same time, which means using actors or animated characters that actually have a character (animation will be more expensive unless if using those online tools)
c) It's well shot
d) It is well edited (creative quality of story telling with the art of editing)
Doing it the right way may cost $3000+ because it involves a creative team.
In a nutshell, having a video for the sake of having a video is a waste time and money. It must have the creative and human element.
Let's think about it this way: if cheap explainer videos really worked, why would companies spend millions of dollars on commercials?
As already stated, you're mixing definitions. In a more general sense, a good video is worth millions of words. The entire digital ecosystem is centering around video. If your video will provide something your ideal customers would find worthwhile, by all means produce it.
Firstly I would distinguish between video types, the most common are:
1. Identity Video - A video that is totally branded and reflect the personality of a brand, in most cases there's is no technical parts inside. For example, an ad that can show a party and heck of a good time with young people celebrate and at the end bottle of Coke.
2. Explainer / marketing video - This combines technical and identity. At our studio, we usually make 60 seconds Explainers, with no more than 30% of actual screenshots or product demonstration. This tool is amazing and we get great feedbacks all the time if it is for raising funds in one on one meetings, putting it on your website or advertise on SM.
3. Tutorial videos - you have a product, and you want your users to learn as quick as possible how to use it, a video tutorial is a great tool for doing so. I use them myself ALL the time when learning new or more about graphic software. So they are much more technical. Also, they can be the cheapest to create, like 95% screenshots.
So it depends on your goals, though all of them are highly recommended for their task. People are lazy and want to understand in less than a minute if to keep on digging or not and video is an information bomb.
You have statistics all over the internet about the benefits of such videos and I can tell you from my experience and feedback from clients that the ROI is worth it, no question. If done well of course.
I own an animation and video studio so you can say I'm bribed ;) if you want I can let you speak with my clients to hear how our videos helped them.
Let me know if you want to ask anything else.
Hi Heather, If they are well done people will watch them. Internally they can be great for on boarding and training. Externally a well done 2-3 minute video is a great way to break the ice. For existing customers is can also be a great way to keep them active with your solution. A quick few minute video followed by a call or visit is a great way to build mutually beneficial relationships.
Rarely. If it's the only way a business offers information I need, I'll watch. I always watch cute puppy videos.
I'm doing a similar video right now as I write this. It's for a local manufacturer and they want something to show new employees. To my client I can only think it, but to you I'll write it:
There is no mission statement on this earth that is worth recording.
I'm standing behind the camera listening to the CEO go on about the mission and the mantra...and more. My eyes glaze over. I can only imagine the impact on the target audience.
imo, like many other holdovers from the 'old world' of business, a mission statement, a mantra, core values, and all that other 'stuff' mostly fails to resonate. It likely always has. The last time someone lectured you about the company mission statement, did it inspire you?
Why is this?
I think it is important to recognize that most new employees have no loyalty, no skin in the game. They DO HAVE excitement and a desire to please and/or make a good impression, thus beginning a good relationship with the employer.
It begs the question - what should be done for new employees? How does an employer inspire a new unattached worker with no loyalties and no excitement to do the right thing? The sneaky smart employer might recognize that they might consider capitalizing on the newbies desire to please and make a good impression.
That leaves explaining product highlights AND the untapped resource of long time employees and their comfort with the product, the management, and the process that they work through every day.
My ideal 'new employee' video would be a series of clips from a handful of long time employees walking through what they do and explaining in their own words what they're doing, why it is important, any interaction they've had with customers, etc. Show the workstation, show the process as the employee/guide works through it. Let them explain what keeps them going, why they are motivated, and the best way to get a bonus, etc. 'Insider stuff' from a co-worker, not some corporate overlord with whom they will never relate.
imo 'showing' in this manner is better than management 'telling'. I think a POV video narrated by a veteran employee is WAY more 'persuasive' and therefore effective, than anything management is going to 'tell' via any sort of 'declaration'.
You might consider saving your mission and core values for a poster in the break room. No one will ever read it, but it might be better than staring at a beige wall. Better yet, go with something lively that makes the break room a better place and invest time building a relationship with these new employees via a video narrated by grizzled veterans, someone who is happy doing what they do and has some loyalty and perspective built up with you and your company. Seeing someone do their job and like it, I think, is a great way to pass those same attributes on to a newbie.