We do have a FAQ page on our site, however, it is not a well-traveled page according to analytics stats. What we find most effective in our business (web and graphic design) is actually talking to prospective clients. It may end up taking more time, but we're able to quickly determine if they would make a great client and either continue or not. We also utilize our blog to explore frequently asked questions and concerns more in depth and we do find that the blog does get heavy traffic.
It's going to depend on your exact business whether or not an FAQ page will be effective. I've seen some great, informative pages for certain businesses selling products or services. If you find the FAQ useful and people are visiting the page, I would update it now and then with new Q and A's.
FAQ pages are most important. You would be surprised how people actually go there are read that page so it pays to keep it up todate. Also one can intersperse ads on the page (not too many) to increase exposure.
It is also easy to promote the FAQ page from the landing page, Just say something like, "Any questions simply go to FAQ.html," (or what ever the page is called) and that can help to avoid lots of queries and emails asking about that is already on site.
When a person goes to my website and have questions about the products, services, and policies I have, the individual is free to list their question on the FAQ page. I will then turn these questions into a blog for more in depth information the poster will have an opportunity to rate the quality of the answer. A FAQ page is good for any website that wants to share an expertise and it's a great way to spread the word about your business.
I think FAQ are helpful and also think about Free Downloads. The Free Downloads are always popular when I check Google Analytics. I have FAQ pages, but they are not frequently accessed. However the downloads are very popular. Plus everyone likes getting quality information for zero cost.
What ever business you are in, I have faq & answer pages.
I have a FAQ page which I try to update once a year. I also have a News page where I address more recent issues/questions from leads and clients. I try not to spend too much time on them these days as a proper Social Media strategy can make up for any lapses on an FAQ page,
what kind of traffic do you get on your Wb site? Think about putting a FAQ on facebook or linkedin--think of places like those as huge sities where you must have an office. Then think about what compels people to visit your location in those "cities"
Yes we do and yes it is kept up to date. As for time spent on updating, it's very minimul.
I have one that I started with the basic questions I new clients would have and I add new items as clients ask. I don't spend too much time on it now. It took a while at first though.
G. Stewart Hoops
The Clothes Off My Rack
Not nearly enough and the script is outdated. I really am waiting for a clean video and text based one we can upgrade to.