Absolutely. In our business our social media often helps us close on new client contracts. They use what we have in our social media as a point of reference as well as an addition to our knowledge credibility. Our clients have often stated that beyond our normal RFP, social media and our on-line presence has been the final deciding factor to award the winning contract to us.
There's a clue in the title! If you're selling to end users, who are sitting around all day procrastinating on social media... probably. However if you're selling to business owners (real ones, not 'want-repreneurs'), then probably not!
Yes, I do generate sales via social media.
In Today's generation I would say Social Media is the foundation for generating leads because they are active and updated in these networks. If somebody changes their job, You can either find out through website ( Top management ) or Linkedin.
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Yup. Done it for ISPs, telcos, hospitality, travel and even SME retail (restaurants and apparel). Its far more cost effective and has a very strong word of mouth due to online sharing/feeds. Best way to sell ATM, provided your target age bracket/SEC exists where you're marketing your product (e.g. IT services wont sell on facebook, and lingerie wont sell on LI).
Yes Social media is a great medium to generate the business leads, there are some best social media sites like LinkedIn, G+, Facebook etc. really helps in generating the business leads.
The only way to know is whether or not you're tracking and measuring where sales are coming from.
Social Media is usually an effective part of assisting customers through the stages of the purchase decision process: awareness, information gathering, consideration, trial/purchase, post purchase evaluation etc...
If you are talking about pure immediate results, then you can use social media for sales promotion efforts, one-time offers, discounts, etc... It depends on the product and its complexity. Some products are more of an impulse buy and can move quicker on social media.
I once saw a friend post a slick youtube video of an interesting lava lamp and clicked through to purchase it.
Yes I do. But it is an integral part of an overall marketing program.
B2B sales do not come from social media. You can find prospects. You can qualify them to a degree. You can engage with them and establish your credibility. Then the sales process steps outside of social media and follows your sales cycle from there.
Social media is a more efficient networking tool that can extend your reach globally. Sales come when you engage and work with the prospect you met on social media.
Social media can produce sales, no doubt but I believe it is most often used and best used for relationship building and repair.
Engage people, respond when they comment or ask questions. Don't just throw out content and disappear. That's arrogant. Also respond to cries for help. Acknowledge people, take it offline and problem solve or if you are comfortable doing such, problem solve easier issues on online. People will notice.
These steps all can create sales, with new or existing customers/clients.