Could the name of my company be misleading to consumers and decreasing sales?
The sales of my business are not going as I wish. Could the problem be the name of my company? We sell a digital device called iLookDS at www.ilookds.com. Is it smart to change the name of your company after 5 years or do you think this is a proper name? Should I be looking into alternative reasons for the decrease sales?
I just looked at your site and it looks pretty good, to me. I would agree that changing the domain can benefit you tremendously. I have had my business, LinkEmUp, for over ten years. My domain name was linkemup.us, which I thought was quite inventive. It may have been, but it gave no indication of what I do. I recently ditched that and registered ncwebdesignprogramming.com. Although the company name is still LinkEmUp, the domain name now reflects the focus of my business. You can get domain names and hosting rather cheap at GoDaddy. Mine was $42 for domain registration and a year of hosting.
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Manuel, here are a few suggestions for your consideration:
1) The calendar needs to go and in its place needs to be a physical address with phone number. This helps address the trust issue.
2) You need to add social media which also helps with trust.
3) Instead of an English translation in 1 box on the home page; it would be better to have two sites one for each language.
4) Add case studies on the effectiveness of using your technology vs the competition.
5) Add testimonials from satisfied customers.
6. Product pictures need people in them seen happily benefiting from using your product.
7. Don't just sell the technology, sell the "experience": Directories, Guidance, Happiness, Helpfulness, Knowledge, Maps, Security, Up-to-the Minute Info. (Weather), etc.?
8. Address pricing and product maintenance on the website.
9. Add secure eCommerce capability to the website. This too helps with credibility.
Best wishes for success. - PWD
I all ready made same changes in the website, changes for simplicity a clearly. take a have look. is provisional but...let see
iWhatever sounds cliché and apple wannabe.
Now, Your website requires a lot of work, a total overhaul with responsive design and content.
Try a new logo and corporate identity before thinking about switching names, at the end Brand equity being important or not, you have been pushing that brand for five years, maybe its time for a change but the name probably is the least thing you have to change, there are many other factors first on that list.
Manuel...It isn't required that your URL "say" what your business is...but I had no idea what you did, until I went to your web page.
That said, what the heck does a company named Amazon sell? We know now because they're a recognized brand...but they had to build that brand.
Updating the name to iLookDigitalSignage.com would help...Another option is to get another URL: DigitalSignageForRestaurants.com (for example) use that as a landing page, then link to your existing URL once people start placing an order.
However, before doing a name change, look at your core offerings...What is it you do different from your competition? In the eye of a customer, why should I choose you over them? How are you the first, best, or only one in your market doing something?
Next, figure out if you're getting to the right customers, with the right, relevant message (for them), with the right vehicle (marketing tool), at the right time.
Meeting a need better than the competition - and letting your potential customers know about it in a relevant way are more important than what you call yourself. Your "brand" is your name associated with consistent delivery of the right things.
Hope that makes sense and helps...
I agree with the others that you need to change the look of your site.
But I actually think you need to change the name as well. The name doesn't translate easily.
ilookmedia is better and wouldn't be a big hurdle to jump over for existing clients. Even yet, if you educate current clients that you are rebranding to better serve them and better serve prospective clients - I would bet that your current clients might be more apt to stick with you.
As the others said, You need a clearly defined sales process, marketing funnel, new website design and overall - You desperately need to start updating to fit with a customer journey model.
Your current site seems to be advertising a weird phone, not digital signs. When you look for an agency for the web design - Make sure that they also won't be leaving you hanging with a pretty site that doesn't market well.
For example your current site is simple images where there is text. Google isn't reading this text, so you will never gain any traction beyond what the alt image tags would be.
My agency works in an integrated process to include all of this, but I am not here to spam my company - If you do have an agency in mind and want some advice, I would gladly help you make sure you are making the right moves. @bryanglanz on twitter.
Your user experince is too complicated, also there is no sales process or well defined calls to action on your site. This could be the reason why sales have decreased, I don't think it's the name.
Q. Could the name be misleading?
I will not go into detail about either name nor website since that seems to have been covered.
Did you make a business plan before you started your company and if you did, did ever revise it?
If you did not I would highly recommend you to do so. It may be boring and tedious to some but if your sales decrease it is definitely a good tool to audit your entire business.
Look at your KPI's, look at how you can manipulate them, do a new competitors analysis, market analysis etc. and check if all your assumptions about all factors that affect your business are still correct. Have an other look at your SWOT and form a short term strategy plan for the coming 6 months or the coming year.
If you feel like you might not be able to handle this all yourself do not be afraid to turn to a professional business advisor. If you have thought about that but are worried about the costs, perhaps you can find a no-cure-no-pay consultant.
Hope you can use any of that.
I'm going to agree with everyone else. Change the appearance of the site and focus in on what you are trying to tell possible clients.