Do you "Unsubscribe" after gaining access to free content?
Freelancers: To access much of the free content offered by programs/communicators/marketers, one needs to "subscribe" with an email address and other information (part of a lead gen strategy). Hubspot is an example.
Do you often "unsubscribe" after getting access? If so, how quickly?
Often yes, but not if the content is really good. But too many of them flood you with stuff that is not useful for you...
For me, it is about value. There were instances when i unsubscribe, but that is only if next email came as sales promotion. I don't mind getting emails as long as I can find them interesting and teaching me something new.
I unsubscribe after the value of the item is no longer of importance. If the email newsletter is actively providing new information that's important--then no, I stay for the long haul.
After all, you want quality readers as much as we want to receive quality newsletters.
It depends on the contents. If they're helpful I don't need to unsubscribe but if they only wanna sell their stuff I unsubscribe with a great pleasure.
I have found that having an assistant handling these matters and get out the most of it, opening up a profile etc is a great way.
We use a subscribe@ email that handles all these offers.
this way we don't have to unsubscribe or handle it an any way.
There are so very few of them that are any good longterm. and to have their emails harrasing our inbox is not even a suggestion.
Ms. Darcy, theft is theft in my book, whether you take it as a gift or as an out right, forethought. You are expected to give something back for the information. Call me old school or naive, well I'm ok with that. I do not take what I am expected to pay it forward if I have no intention of doing so. It is unethical, and you become untrustworthy. And if you believe in karma, or christian teachings, it is wrong.
It depends. It depends on the quality of the material I have received, the amount of email I receive subsequently and how relevant that material is, And if they start demanding that I join and pay. While I have done it in the past, most of the time I find that the free material isn't very good. Remember, you get what you pay for. I have also found that many of these sites are actually gimmicky sites that end up selling your addy to god and everyone, So be careful who you sigh up with - you might get flooded with garbage you didn't ask for. Just MHO. Leslie
It depends on the next few emails. I understand that they're trying to sell their products. But if all they send is promotions and nothing useful then I will unsubscribe.
I agree with Joseph as well. I will stay if it continues to be free and it allows me to access other information. If continuing a "free" membership costs me money after the trial period is over, I will cancel within the free trial period. I always look for value on the site. My way of saying thanks for the download, I guess. If there is no value or if they push for a sale, then I will unsubscribe immediately.
No if the free offer
1) delivers what was promised
2) was of Great Value - this is the time to impress....
3) they did not require me to jump through hoops- after the initial sign up - like providing my full addresses and birthday to get a free digital download.
4) They did not inundate me with emails - telling me that I suscribed and then sending a second email with the link,etc. This is just a waste of my resources in my mind.
I will rarely buy from someone that does not build trust with a free offer and that has not proven their worth through a willingness to add value to me over time, so I rarely leave the list unless they give me a good reason.
Good question. I have never thought about it this way. I only deregistered from sites that started to spam me after viewing the content. Otherwise, I didn't bother to unsubscribe. However, please keep in mind that email submission for receiving downloading/activating the free content played on me and my audience always better than full registration. When people gonna arrive at your landing page to see the free content, they will be most likely in middle of some search. So, slowing down the search process with registration plays high risk of skipping your free content at all. Keep that in kind!
I very rarely go for this stuff now, it's mainly PLR and even for free you rarely get value (think of your time as a cost).
However, going back, I can tell you that it all depended on the content. Once you've seen enough content you'll know whether or not it's valuable, then I'd either unsubscribe immediately, or wait for the first few mails to come in.
I'm in advertising for a living, but I hate seeing myself as a potential lead, it's quite a cotradiction.
It depends. Typically, the site offering free content that is relevant for my interests will have other content, such as newsletters, blogs, or white papers that will also be of interests. I tend to keep those email subscriptions.
If, however, I obtain free content that isn't what I'm looking for and don't find anything of value when I visit the site, I unsubscribe.
Hi Darcy- Great question. For me, it depends on the content source. If they start sending me multiple emails every day , I unsubscribe. Usually, though, I use a specific email address for gaining access to content, one I only use for that purpose. That way I can segregate a lot of the junk mail from my daily correspondence.
Personally, it depends on the site. Immediately following my subscription, I will read the incoming emails. If they are relevant, I will continue receiving them. If they are nothing more than sales and ads that I don't find useful, I will unsubscribe.
I hope that helps!
Darcy - I have unsubscribed immediately, as well as once I have seen how often/few or valuable the engagement is with the resource.
I have stayed with some for years....others for seconds. It is why I provide many resources free online, in newsletters on on website without signing up...because I have found there is conversion by doing that as well - and even more so, as we all know the game.
Agree with Joseph and Gil.
I'm subscribed to very few resources, but those ones that are really informative and useful for me and my business.
Another important thing for me is that the mailout shouldn't be more than 2 times per week, otherwise it gets annoying.
If to answer your question directly, I unsubscribe exactly at the moment I see that the resource doesn't provide any useful information, and everything they want from me is just buying.
Joseph is right. When you sign up for something there is more services pushed at you. I have subscribed then unsubscribed because it didn't completely fit my needs. Have I learned something from visiting these sites? Yes most of the time however most I found that it would not be something I wanted to carry on or think it was worth the money.
Be careful of what you take from site, you could be infringing on copy written material. Best of Success.
It depends on what I am getting and if they offer other things or if they just want to sell more a bunch of stuff. I have subscribed to get content and than stayed because they continue to offer things and give valuable content.
That being said, I have done subscribed and than unsubscribed in the same day because they want the sale and its not something I want. I think its a numbers thing for any website. They expect that a number of people will unsubscribe after but it doesn't cost them much.