Do you "Unsubscribe" after gaining access to free content?
Freelancers: To access much of the free content offered by programs/communicators/marketers, one needs to "subscribe" with an email address and other information (part of a lead gen strategy). Hubspot is an example.
Do you often "unsubscribe" after getting access? If so, how quickly?
Often yes, but not if the content is really good. But too many of them flood you with stuff that is not useful for you...
For me, it is about value. There were instances when i unsubscribe, but that is only if next email came as sales promotion. I don't mind getting emails as long as I can find them interesting and teaching me something new.
I unsubscribe after the value of the item is no longer of importance. If the email newsletter is actively providing new information that's important--then no, I stay for the long haul.
After all, you want quality readers as much as we want to receive quality newsletters.
It depends on the contents. If they're helpful I don't need to unsubscribe but if they only wanna sell their stuff I unsubscribe with a great pleasure.
I have found that having an assistant handling these matters and get out the most of it, opening up a profile etc is a great way.
We use a subscribe@ email that handles all these offers.
this way we don't have to unsubscribe or handle it an any way.
There are so very few of them that are any good longterm. and to have their emails harrasing our inbox is not even a suggestion.
Ms. Darcy, theft is theft in my book, whether you take it as a gift or as an out right, forethought. You are expected to give something back for the information. Call me old school or naive, well I'm ok with that. I do not take what I am expected to pay it forward if I have no intention of doing so. It is unethical, and you become untrustworthy. And if you believe in karma, or christian teachings, it is wrong.
It depends. It depends on the quality of the material I have received, the amount of email I receive subsequently and how relevant that material is, And if they start demanding that I join and pay. While I have done it in the past, most of the time I find that the free material isn't very good. Remember, you get what you pay for. I have also found that many of these sites are actually gimmicky sites that end up selling your addy to god and everyone, So be careful who you sigh up with - you might get flooded with garbage you didn't ask for. Just MHO. Leslie
It depends on the next few emails. I understand that they're trying to sell their products. But if all they send is promotions and nothing useful then I will unsubscribe.
I agree with Joseph as well. I will stay if it continues to be free and it allows me to access other information. If continuing a "free" membership costs me money after the trial period is over, I will cancel within the free trial period. I always look for value on the site. My way of saying thanks for the download, I guess. If there is no value or if they push for a sale, then I will unsubscribe immediately.
No if the free offer
1) delivers what was promised
2) was of Great Value - this is the time to impress....
3) they did not require me to jump through hoops- after the initial sign up - like providing my full addresses and birthday to get a free digital download.
4) They did not inundate me with emails - telling me that I suscribed and then sending a second email with the link,etc. This is just a waste of my resources in my mind.
I will rarely buy from someone that does not build trust with a free offer and that has not proven their worth through a willingness to add value to me over time, so I rarely leave the list unless they give me a good reason.