Does anybody have tips to help make informational Youtube videos easily watchable and conducive to sharing on social media?
Specifically, I'm looking to begin developing Youtube and multimedia content to help market my educational gaming products. I have very little experience in multimedia production and would like to know some simple tips for structuring videos in interesting, attention-grabbing ways.
Use a good video editor with compositing and overlay the narrations. It looks much cleaner, also use separate sound tools for the music etc if you use any. (Audacity etc)
Keep it around 2 min. long, don't just promote your business... how to and funny videos do well. You can shoot with a smart phone or do slideshow videos... it doesn't have to be an expensive production, just good content.
Then for the important part... marketing it. It all starts with YouTube and can be easily shared from there. You can also edit your video there. Setting up YouTube to get your video found is where most businesses fail with videos. Here is a link to free information on how to do it right...
First you must have a program for editing, for example Sony Vegas or Adobe Premiere.
Juan Luis Ortega H.
Designer with a major in Visual Communication & Advertising Bachelor
Web Design / E-learning / Multimedia / Print / Advertising Photography
Tell a story. Keep it short. Have a tightly written script. Use graphics. Leverage the fields in the youtube posting to reinforce your content. Have a dedicated, branded channel. Ask me how.
Add hyperlinks to your social media profile and threads you create. Take opportunities to add the link in relevant posts - DON'T just troll through and add it where it doesn't apply.
Make sure your videos are high resolution, edited well, include quality intro/outro and great audio. A great video with poor audio is useless. Audio is just as important, maybe even more important than the video itself. Give audio the attention it deserves. Be comfortable whether on camera or in voice-overs. Sounding like you're reading something is NEVER a good idea. Pick interesting topics... or at least make them sound interesting. Writing is a critical component of telling most stories. Hope that helps.
There's a ton of different ways you can go about this, but I think there's three things to keep in mind.
First - There's a ton of great screen capturing softwares, some are free some are around $200. Just give it a google and you'll find some options. I'm not sure if your games are played on the computer or not, but if so, that's a great investment if you plan on making a few.
Second - If you're new to multi-media and are using an editing program like iMovie or Windows Movie Maker (both free programs) try and keep things simple... There are a lot of temping transitions, filters and templates but it will take your production quality way down and more importantly, detract from your overall message.
Third- Find an area that's clean and make sure there's not bright windows in your shot. This will blowout the background and darken you. Get a nice tungston lamp and get it near your face to try and make an even light that lets you pop from the background.
Any extra questions, feel free to contact me. I own a production company and the bulk of the videos I make are for web-based content.
Good luck and have fun!
Whatever you decide...KISS it. (Keep It Short and Sweet). People's attention spans have changed since the development of the remote. If your production, no matter how or what you produce goes on too long, people are going to tune out.
Also, you might want to try the AIDA formula...
Hello Mr. Thomas Warden,
Here is our tip, hope it will be helpful .
You can make your product/service video in 2 ways .
1) You shoot your product/service with a camera , like a TV commercial, and present it in you tube.
2) Make a video of your product/service using multimedia . You have many types of multimedia content , for example
i) PowerPoint visual presentation
ii) Making video with illustration
iii) 3D Animation video etc..
Its totally depend on your idea and style of presentation. And mainly , it also depends on the budget you planned for ( Making , Marketing & Publishing )
We are in the same field of video production , if you are interested to go through us, we are happy to serve you.
There are a lot of different ways to present information and how you present is as important as what you present.
Aesthetics is critical. Do not clutter your background with anything that takes away from either your product or your message. Backgrounds should be as minimalist as possible. Plain background or a chromakeyed background such as a bookshelf or similar "scholarly" looking backdrop will lend an air of purpose and atmosphere to the video that will eliminate any "sterile" feeling.
Action is mandatory. his is video, not radio. People want to see movement. Whether it is the basic and subtle hand and body movements, accompanied by a warm, friendly smile, a demonstration of the product with the minimal droning on or a combination of both, movement engages the audience and keeps them focused and on topic for you.
Whenever possible, use demonstrations of how your products work, how effective they are and who they are marketed for. If you can get people who can give interview style recommendations after using your products, that helps as well. But make sure that the interviews are from actual customers or those who have tested the product. A shill can be spotted a mile away.
Speak in clear tones and not too fast or too slow. Sometimes it is best to get a professional to do the narration or be the face of your product, simply because making your company look good on camera is what they get paid to do.
This is exactly my area of business.
I'm glad you didn't say the V word... (viral)
Creating shareable media means a few things. It can mean that it will appeal to most on a general level, appeal to a targeted few in a specific level or appeal to the creators in that it contains an overkill of information which will prompt no one to want to share it. There in lies the challenge.
In the vast array of content available to users of YouTube and the like, the two elements to resonate in your video are content and delivery. What prompts (content focused) people to share is useful information to there specific challenge. You're going to help them solve a problem. They'll want to share that. Possibly.
What prompts the more general audience is the delivery. A funny action, reaction, situation, delivery or sitcom like scene will interest the more casual audience and potentially prompt a sharing of the snicker worthy video.
The question you have to ask yourself is which audience do I want taking the information in your video and turning it into an actionable behavior as in purchase.
There is also the storytelling approach. You can solve someone's problem with your video (or promise of the product in your video) and that becomes a more invested interest. If you key in on what the challenge is for this audience and actually make them fell understood and able to provide a solution, you have something. Couple that with a like minded situational testimony from people who have benefited from your products and services. Now you have more potential for engagement. More potential for further investigation by that viewer. They may be interested, but what else does your company do? And if that helps them even further, you now have an invested viewer who wants to take the next step. Contact and purchase.
Feel free to contact me. I'm happy to help / consult.
Robert AT lunacreative DOT co
!st off Don't have background clutter! If you are using a bedroom or den hang a neutral color sheet up.
Don't have jitter or fast panning use a tripod or tabletop.
Have adequate lighting no shadows.
Proof your work, by that look at it as a possible customer may or have a friend sit down and watch it. If you have a friend watch them while they watch, do they get distracted and not watch? Do they looked bored? Then ask them to be truthful. DONT GET MAD AT THEM if they are critical you asked if you don't want to hear the answers don't ask.
Finally look at other company videos and see what you like about them and incorporate these points in.
Engage with your viewer, a strong voice goes a long way, as do gestures (not too many, just enough to re-enforce valuable advice).
Break it up into bite-sized pieces and provide links to documentation as well as a transcript in the information section.
Say something bold, something abrasive or something stupid bearing in mind that the ultimate aim is to sell, but to get there you need to have it shared, so say something that will instigate people to share it. You might think it odd to say something stupid, but it's actually really smart as long as it's not going to impact on your sales, people share things that make them laugh.