I use www.asloo.com
I did some research on the web about these tools to get more "likes" on Facebook and I found a cool site called Asloo ( asloo.com ). Apparently, besides being a community for exchanging "Likes" among its users, Asloo offers graphs that show how many "Likes" your page get per day, a summary report of clicks, and so on. My opinion: it's worth testing Asloo.com
Dimitris, I use Facebook, Linked in, Google + and Twitter primarily. Yes I have gotten many customers as well as followers. I also use blogs and forums and have in fact put both on my website. This drives traffic and some convert. They often stay on my site for 35 minutes or more and come from all around the world. I would have to say all are effective.
For B2C we do a lot now in partnership with Vocus. We have a combination of some excellent tools and people skills to get the most out of twitter - generate followers, likes, retweets, opportunities as well as who to follow to maximize your growth and when to engage with them... Equally, for Facebook, we have tools and people skills to setup follower only content, offers and sales through FB apps. may post up a couple of slides.
Yes social media can be used to generate leads. It all depends on what you are selling.
Linked in is a great B2B site, then there is facebook page, Twitter, Tumblr and Pintrest,
As Giselle observes, social media is best used to boost your visibility and establish your credibility, rather than as a direct sales tool. That said, one startup hired me to build brand awareness via a weekly SEO blog. I also provided LI, TW and FB posts. Within 3 months, they were ranking on page one in a keyword search, and their blog received three times the reader interaction of the leading industry news site!
For my own business, I view social media as a way to expand my reach, to serve people who might not find my website otherwise, or who are not subscribed to my newsletter. I aim to Tweet personal development, spiritual and other relevant material as often as possible, as well as RTing others valuable content. By my second year on Twitter, I'd garnered several new coaching clients and received donations to my website to support my service, all of which floored me, since I was not in "promo" mode, simply serving. I feel that's the key. Whatever social media vehicle you choose, post information that helps your target market, and your business will benefit as a result.
It depends on your target market and geography. My target is A35-55 so I use LinkedIn, Facebook, Twitter and Google+. The best one is LinkedIn. Find out where your customers are and that's where you should be.
Social Media is a sure shot to viral promotion. For sure. In addition to the usual FB and TW, try going Google+ and Instagram, the next best networks booming with new users every single day! The best strategy is to build a group/community for your business. While people like to connect one-on-one, they also want to be seen as a part of a 'community' and be the first ones to be updated about the latest developments in their fields of interests. Of course you have to promote your official account to the right target and use the innovative content to attract more people.
While I set up several social media accounts (Twitter, Facebook mainly), I am still working on getting more immersed in them. I do think they are important ways to attract new customers, as well as stay engaged with existing ones.
It depends on the target market. You should have a presence in all of them, but focus efforts on where your target market hangs out.
Social Media should be used to increase visibility, establish yourself as an expert in your field, draw traffic to your website or blog, promote a blog, not for direct sales. There is no magic formula to calculate social media ROI. It's about building relationships with current & potential customers.