Does SEO results in sales of online services?
I am going to launch website of my company for the online services like translation, transcription, voice over and staffing. I am thinking to do SEO for it. I have confusion that is is possible that a proper SEO results in increase of sales ? What should be key word and which SEO should i use ? Is google keyword right choice?
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Apr 30, 2014
SEO will bring traffic to your website. Now it will be your website's job to sell. So make sure you have landing pages that will convert the visitor into customer.
If you don't have traffic then you don't have sales.
SEO is very important but since you are launching your website I would suggest you to also go for Google Adwords. I would suggest you to hire a professional company to do the SEO work. Content is the king. Keywords needs to be choosen wisely for which you would like to do the SEO. But intially look for keywords which have less compettiion and ample amount of traffic.
One more thing do not depend heavily upon SEO, use all the ways and channels for marketing and selling your services.
Blogging, eBooks, white papers properly optimized for search engines are going to help attract your buyer personas and sales qualified leads. This content should show people that you know how to solve their problem and that you are the experts they want to hire. Having this advanced, relevant content not only helps get them to your website but is also useful in educating and converting them.
Use this content to help educate the lead further, show them how you solved a problem like theirs. Of course they can take your word for it, but it’s far more effective if you can back up your pitch with thoughtful content to support it.
Your well designed website will help your sales team attract leads along with the help of your marketing team.