How effective is an email blast?
I'm looking for ways to expand our current client list outside of direct sales and cold calling. With a focus of building web design and paid search results, we have a list of a couple 1,000 emails from Hoover. Would an email blast be effective in 1.) Lead generation and 2.) Branding ourselves for building creative and inspiring web designs to current small businesses in our area?
The email blast would be a one-time send instead of a subscription service or a recurring send of these emails.
I see this as the most cost-efficient way possible but I'm looking for some outside experience and insight.
The variables that matter most relate to the lists of recipients. It should work great if the leads are qualified, interested in your products or services, and in a position to reply with questions. Otherwise it won't do a thing.
If you are working for Hoover, I'm assuming you are selling their product as an independent agency. I would suggest you build your profiles in Facebook, Angie's list, and other similar home improvement websites to obtain a solid client list. "Cold calling" results in a limited population sample simply because most people look online for services. Phone service is secondary to social networking and marketing. My recommendation is to go there first.
I hope this helps!
Hi, You can target people from across the Globe, who are not working and doing freelancing only, you can have agreement with to generate new business lead and share incentives on closer.
Apart from this there are lot us social networking tool, where people are connect to each other, if i will take the LinkedIn tool, there MD, CEO, Head kind of people have profile, you can approach them. .
It really depends upon the audience being reached and its relevance to the subject being promoted. Yes, it is going to be cost effective as there are few services like Mandrill, Amazon SES etc which does offer free accounts which can be used to send 10K emails free of charge per month.
your email address has a reputation score attached to it. If people label your emails as spam, it will tarnish your ability to get your messages past filters in the future. I would not recommend it to a company looking to stick around. But if you're sinking, it's a great last ditched attempt to grab ahold of someone to stay above water.
Emails Blast can be effective if they are sent specifically to existing customer who are already aware of the brand. If it is a follow up on a purchase, a special sale, etc often you will get positive results. I find when email blasts fail is when you are using them as a cold call alternative. Often these are deleted or marked as SPAM.
A email blast is effective, provided you follow some of the basic best practices. As this is a cold list of prospects, send it as a sales mail i.e. a plain text email. Keep the content short and relevant.
The fisrt para focuses on their challenge, the second on how they benefit with your services/product. If you have customers names to share (you may name them, but please take a prior approval from the customers) and third if its interesting for them, how can the connect with you / connect you the appropriate person in their organization.
Use a email automation platform, so you know who's opened and who's not. Start on a drip email campaign. Set a frequency on a mail in 10 days. If a recipient has responded , remove their name from the mass mailing list.
Try and personalize the mail as much as possible for your target audience, by doing some research on their pain points.
And most important, try different impactful subject lines and check which resonates better.
All the best. You may connect with me via linkedin for any clarification https://in.linkedin.com/in/vidyapriyarao
the advantage of an email list is reaching volume numbers of people. The disadvantage is that one can be seen as spamming. It is like throwing mud against the wall knowing that some will stick but most will slide off.
I recently sent out a newsletter to 2000 people and got about 20 'unsubscribes'. No bites as yet but it was more a PR thing and I did not ask for business so no direct bites.
Using that as a tool to reach more people is rather like throwing mud up against the wall. Some will stick but most will slide off.
If your not sure, give it a go. If your not blatently selling anything hj the email then the negative response will be low. (There will always be some negitivity so don;t take it to heart. Most people will simpl;y ignore it. Some will object and some will welcome it. Everyone is different)
I have had very little success with mass email blast using constant contact etc.