Which is better from a SEO point of view: exampleblog.com or or blog.example.com?
I have been running one blog for over a one year but am not getting the right results. I am thinking of redirecting my website. My website is in zoomla and my blog in wordpress.
If I go for subfolder, will it give me some benefits SEO point of view? Should I redirect my blog on subfolder?
My website is enukesoftware dot com and my blog is blog dot enukesoftware dot com.
Hi Dinesh, there is no definitive data available from Google about subdomains so you're getting an answer based on research. I have split-tested it on a large scale in May 2012. My finding showed subdomains were not bad for SEO, however, they did not perform as well as having the blog in a directory structure.
Bear in mind that this was 2 years ago though, things change all the time in terms of SEO, but they rarely regress.
I approach sub-domains as a separate functionality of my domain. If something is part of my website, I use it as a directory example.com/blog. If something is a part of my business but not necessarily a part of my website, it becomes a sub-domain, apps.example.com.
This way I can approach SEO for the domains and sub-domains as separate entities.
Although Google's capabilities have increased pretty dramatically over the past few years, it's still HIGHLY recommended to maintain a single subdomain and keep all relevent pieces of your company in well-organized subdirectories.
Something as link-worthy as a blog can greatly affect the overall rankings of your site as a whole. In fact, while writing this response, my colleague pointed me over to a great response by Rand Fishkin, who is one of the technical gurus at Moz:
"I would still strongly urge folks to keep all content on a single subdomain. We recently were able to test this using a subdomain on Moz itself (when moving our beginner's guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding - rankings rose dramatically across the board for every keyword we tracked to the pages."
In short, although Google's algorithms have shown leaps and bounds of progress over the last few years, your better results will come from maintaining subdirectories instead of subdomains, no matter the other philosophies which may exist. I would only ever recommend subdomains if your company launched a separate venture (think: Facebook's new initiative for developers over at developers.facebook.com) or began franchising.
I hope this helps! Best of luck to your blog migration!
I don't think it matters too much. Google's focusing less on technical stuff like this and more on rock-solid quality content. Whatever you do, make sure your blog is located on the same domain as the parent website so the whole thing gets the SEO benefit.
In my experience. It's better to keep your blog as a directory. Update regularly with unique and informative content and information based on your site or related category, definitely it will boost your blog performance. Focus on your blog design, content, visibility and keep track on your visit.
Better to put it in a subfolder, not a subdomain - see info below.
5. Subdomains or Sub-folders (from http://moz.com/learn/seo/domain)
Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website).
I'll echo the directory sentiment as well. It isn't a bad thing necessarily if you have a subdomain blog. There are ways to make that work but we always try to advise that if possible, it's preferred to have it as part of the directory path (example.com/blog) and not a separate sub.
Mat Cutts, myself and any good SEO will tell you that example.com/blog is one of the best approaches, but blog.example.com is also a great to do it. As soon the blog is in our own website or domain, you are on the right path.
blog.example.com wins, hands down. No one is gonna tell you this for sure,but i know from experience. Google weighs segregated terms (blog, example with a limiter between them) better than concatenated terms (exampleblog.com). it also take plurals into account, as separate search terms. so blog.example.com will rank below blog.examples.com if the user searches using the key term 'examples' (plural form). Provided everything else (content, meta, traffic etc) is exactly the same on both domains.
Dinesh, Update your blog Everyday and share it in your network, if your content is superb and if you use authorship for it people will link back and give value to your site and post..
abc.com/blog in sub folders would be good for you, redirect them all to your new blog, value will pass..
Make Branding and engagement, this is the main mantra, people makes blogs just to get SEO benefit but in 2014 You need to have user experience..
Google has made it fairly clear that subdomains and subfolders are both considered to be a part of overall site architecture / domain.
Using the subdomain route can offer an easier route to scalability, given that reverse-proxying requires more technical understanding of server architecture and user experience implementation (i.e. how forms interact).