I've worked in executive management for many years, and I now aim to provide consultancy services. How do I penetrate the market?
I provide assistance in management structuring and operations for startups, and the restructuring of dysfunctional businesses and mergers to maximize profit and minimize loss.
First of all, try to use the relationships you built in the past few years. These are your starting point. Think big, and take little steps. Keep in mind that the market must know about you and your services. When we are small is more dificult to big companies to hire your services. Start in smaller companies, get referrals and climb to the top.
Create a good website and be present in the social medias, you will need be seen. Work on your image.
Your most valuable asset will be your existing network. I suggest you let them know what you are offering. Listen to them to see where you can help any of them. Ask them for recommendations. Also use trusted contacts a as focus group to hone your offering. Finally, I would suggest that you use social media, particularly LinkedIn if your potential clients are businesses, to raise profile and contact potential clients.
-create a good high quality website(i can help you)
-be very active in Linkedin(i can help you)
- have a defined unique personal business proposition and collaborate with other consultants.
Create a plan to get you started. Outline what you want to do, how you will do it, your competition, competitive advantages, marketing plan and financial plan.
Use referrals and relationships to get you started and build references, your process and your client base.
Develop a marketing plan using the marketing equation to build the message. This should be coordinated across all your marketing - i.e. website, elevator pitch, business card, etc.
Find an adviser or coach to help you get started.
I do same consultancy services. First, create a bss services portfolio based on your skills and knowledge, then contact friends and contacts to offer your services, also contact chambers and HR associations or groups, offer free speeches at schools and chambers to be known at market. It´s little complicated in beginning but, enrolled will be easy. good luck, Horacio Gzz
As with any business I recommend a business plan, define your ideal client, create a client avatar, hang out where they hang out, solve their problems etc. You'll have more work than you know what to do with in no time flat.
First, let me commend you for "making the daring leap" from the "safe" world of a full-time job to the far more volatile - and consequently more exciting - world of consulting. When I made the transition a few years ago, I found the two biggest challenges to be (1) how to monetize my services (AKA put a dollar value on my areas of expertise) and (2) how to sell those services in formal and informal ways. I found the second challenge more difficult, because during my long career in corporate/executive roles, I didn't have to "market" myself; I merely had to jump in, roll up my sleeves, and do what needed to be done. Now I have to get someone else to pay for the privilege! It's exciting in its own way. And when you get that first client to say "YES," you will experience a tremendous adrenaline rush.
As your first step, I recommend that you create your personal brand. This does not have to be as elaborate or complicated as you might imagine it to be. If you're interested in learning just how to go about it, say the word and I'll be happy to help.
Best of luck to you in your new venture - expect, plan for, and work toward greatness!
Maybe you will join Linkedin and begin to make connection?