What should I look for when searching for a product launch marketing firm?
So I'm building a great new mobile app. It's turning into a business, with investors, and great momentum. The development is being done locally (Kansas City) and that's fantastic. But when it's done, I have to get it in the hands of users. Throwing it out on an app store isn't going to do it alone. Any thoughts on how to hire a firm to help with marketing and strategy here? Thanks!
EXPERIENCE, EXPERIENCE, EXPERIENCE........ is the key word for me! We are actually IN Product Launches and Brand Building - and have found that a few success stories - together with performance facts and figures - sell our services to any new client. We found that if we are able to produce SOLID EXPERIENCE in say, 80% of the client needs - they are still happy to "risk" with you on the balance. Been doing this for 35 years. Also no harm in approaching 3 - 4 companies - give them a brief - request a proposed outline "pitch" from them. Good luck, Kind regards,
This is a critical stage for your firm and your investors.
There should be 2 key objectives here:
1) Find those firms who are willing to provide and live with specific, measurable outcomes; just like when you sourced a firm to develop your app I'm sure you used an SOW. It should be no different here.
Outcomes the firm is so confident in they are willing to tie a significant portion of THEIR compensation to, not just yours. If they are unwilling, hit the door. Why have confidence in them if they have no confidence in themselves.
These should only be outcomes they have total control over; web page ranking movement, web hits, CTR, conversions to presentations, etc..
2) Have them provide a COMPLETE list of clients, not just a few they cherry picked. CALL THEM to make sure what they stated was true.
EVERYONE is the world's greatest marketer during the sales pitch. Very few ever produce the results they state.
Good luck and congrats.
Many will show you their portfolios but it is results you are looking for. Find agencies who have sold art online, make sure they sold to the same market your art caters too, then see if they've built enough business so it is sustainable.
Many marketing firms are started by artist and not marketers so they create beautiful ads that get people to smile but not contact you. Look for the company that gets contacts for you.
Check our website out at: www.viralconceptsmedia.com.....you will see many tips and pointers....focus on the LEVEL of services and the PRICE fr that level.....are you getting personal services or is the service cold.....I would be glad to talk with you and go over some strategies and Ideas I would suggest to you.....we strive to give high level services that stay in the clients budget.
Viral Concepts Media
KVCM Internet Radio
Most mid to large size marketing agencies don't do all the work. They focus on the tasks that fit their expertise, and field the rest out to other agencies. You may be better off finding a small agency who will handle all of it. You would be a priority client and get most, if not all, of their attention. I'm in St. Louis if you want to chat.
Hi Brian , I recommend you to look in the market & prepare a list of the most ten or twenty famous mobile app. in your market , then begin to search for the agencies that marketed those apps. Finally contact them one by one till you reach to the most suitable agency for your budget & your plan . If you did that , you will build your choice on a real field result.
You will need to ask about :-
1- The basis of choosing their clients (are they doing segmentation or not)
2- The expected market share for your app.
3- If they are still working with any competitor company
4- Their tools in marketing
Hope this be helpful for you ..
Well the best way to find out would be by an analogy, you can either be an eager client who needs a marketing firm at the same time a fence sitter, who is a non-engaging passer by. Then announce your intention to hire a marketing firm and let them sell their marketing services, pay attention to their marketing skills, take not that brands are losing its juices markets nowadays don't often pay attention to a promising value proposition instead they are more to customer orientation and lovemark approach. Its practically about Crossing the Chasm. I have here in my blog some tips.
Hello Brian. I'm not sure what kind of potential investors you have, but they usually have a strong network of professional organisations or teams they could recommend. Look there first. Still ask the relevant questions. The challenge with a cold company is that most of them are well schooled in presentations and answering questions. They know more than you know. Look to strong recommendations from potential investors, they have a vested interest as well.
Brian ... You may want to look into http://www.agencyfinder.com. They can walk you through the process of looking for an agency to help you launch your app.
Their search engine has a lot of criteria (industry, size, location, services offered, etc.) you can use in help you search for an agency. There is no cost to you the client to conduct a search.
You'll need to register as a client. You'll input and describe what you are looking for and your budget among other things. You'll conduct an initial search and select some agencies you maybe interested in based on your search criteria.
Their representatives will follow up with you to help you further define your scope of work and the type of agency you are looking to hire. They'll also help you weed out prospective agencies.
From there you'll have a phone interview with a list of agencies. Those agencies will identify if they are interested in moving to the next phase of the selection process. You'll then arrange face-to-face meetings and then you'll select one to work with.
AgencyFinder.com conducts hundreds of searches every month.
I think you need to look at the following.
1.) History of the agency.
2.) Size of the agency.
3.) Biographies of the agency's main principles.
4.) What services they offer.
5.) Clients they've worked with.
6.) Review case studies.
7.) What is their agency-client philosophy. Meaning how do they work with a client.
8.) How do they work with long distant clients.
9.) What are the steps and processes used to identify the client's needs, goals, budget, etc.
Lastly, I know you are a start-up, but one thing I see on a daily basis with start-ups is they have totally unrealistic expectations as to what can be accomplished with the amount of money they have to work with. Meaning they have champagne dreams with a beer ... no soda/pop ... budget.
Because you are a start-up you need 10% of your projected annual revenue from all elements of sales and marketing, if not more since you probably need a comprehensive corporate identity developed among many other things.
While the rage is all about SEO today, that only goes so far for a company that has no brand awareness. So you are going to need public relations, display advertising, content marketing and other outbound tactics in order to help build that brand awareness that will cause your prospective clients to start searching for your product and company and inbound marketing become effective.
I believe you are going to need at least 6 months from the date an agency begins outbound marketing to begin seeing significant results. Prior to launch of any campaign you're going to need about 12-16 weeks (3-4 months) for conducting research, developing the appropriate strategy and plan and creating needed corporate materials, sales information and advertising and promotional materials.