For email marketing, is buying an email list preferred or is it spam and I have to build a list first?
Should I buy a list or should I build a list ?
Buying will make my list big and I will be able to start my marketing right away, while building might give me higher conversions in long term but will have to build it .
What would you prefer in terms of branding ? Will the purchased list cause my brand to be thought of as spammy?
For a multitude of reasons, do not buy a list.
I'll touch on the branding piece in regard to spam. If a user sees your name in their inbox, sure - that's an opportunity for branding. They didn't know you, now they know you. But just like the guy who leaves a flyer on the windshield of your car that you hate (ok, ok, I hate it), it's not the kind of first impression you want to make.
Building that initial relationship organically will take more time, but those users will be significantly more valuable to you in the long run.
As a matter of fact, organizations are now having to purge their lists of the bad names the bought years ago because they are negatively impacting delivery. Google and Yahoo in particular are watching how people interact with your emails. If they delete them right away, or open them and delete them, these email providers will stop trusting you. Then, they'll just stop delivering your emails, even to your good, loyal, opted-in users.
Invest the money you would have invested in the list in other means of engagement, although I'd disagree with Matt on using social media to build lists. They are great for expanding reach, though. I'd say invest in organic improvements first and foremost.
Go slow. Build relationships. Find qualified targets. Encourage them to tell people about you. Optimize your website for lead capture. Speak to new leads meaningfully. You'll build your business in no time!
Don't buy a list. Oftentimes they % of real profiles in lists are very low. They are often over spammed by other people who buy the same list as you. They haven't opted in to your communication so it's spam and they are far less likely to buy your product/service anyways.
Build a list. You can advertise on Twitter, Facebook, or LinkedIn to build lists and create content for the people on your list that they will share and refer others to you.
I'm not sure where branding comes in, but if you're known for buying lists and spamming them, it won't help.
Most likely people off the list won't know you bought the list, but when emails that don't make sense start appearing in an inbox, you'll be reported as a spammer instantly.
Its not the list that will cause you spamming problems its your broadcast method.
Send a large list from your own outlook system and it will possibly get picked up as spam and this could be detrimental to any email you send out if you get on Blacklists.
Deal with a reputable broadcaster with specialist recognised software and you shouldn't have a problem. you also need to remember that it takes about 10 email hits to generate the same response as a postal campaign, and there are only about 20% of business contacts with email addresses in the UK so email data can be limited.
With regard to data, dont whatever you do is buy a cheap massive volume disc or bank of emails as 60% of them will be old, duplicated or closed addresses.
better to get a targetted list,. we work on about 18p a record for 12 months multi-use postal and email b2b data lists if that helps. Consumer data is a lot more expensive.
need any further help get in touch ian cook MailingListsUK.com
Wow! Lots of good questions.
The best way is to build your own list. That allows you to have opt ins and views. 35% of people usually read emails. So to get the most bang for the buck having your own opt in list is best. Then you can help keep it going to Junk and never seen.
There are lots of ways to get your own list. Do you collect business cards?
If so do you market to them? If not think about that.
Do you have any list of your own to begin with. Are you marketing to it, a start.
Do you have an irresistible offer and a great capture page to direct interested
people to you and web offer?
Though about PPC? Gets you to the top of the page with Google and can be cost effect depending on your market.
What marketing are you going after local, national or international?
Might think of joint ventures with not competing companies?
Just some thoughts.
And then you can buy double opt in lists. It all can work to some degree or other.
Build a list. It's good for you and your brand. The quality will be much higher because chances are you will have done lead qualification throughout the address acquisition process - based on your own criteria.
If you have a consumer-facing product offering, and are looking for quick-hit marketing, try an EDDM campaign through the USPS. It's not email, but its quick and cost effective.
DO NOT buy a list. Not only have these lists been recycled over and over again, but chances are the majority of those connections will mark you as spam and your message won't reach your target anyhow. The best way is to build a client list. Offer an incentive to give their emails out, if in your place of business, offer something free or 10% off their next purchase. It's a psychological game, if you give something you are more likely to receive. There are also options when you build your webpage to get visitors to sign up, aka give their emails to submit comments or feedback on your page. Look into all of these things, and like others have suggested, advertise your services on free popular social media.
I would agree with Matt. Do not buy a list. Typically it is comprised of too much spam and not enough real potential for your business. Depending on the business you have and are intending to market, a list might not actually fit into your niche anyway. With anything, it is important to understand your target market and approach the growth of your business that way. For example, let's say I am a high priced hair salon, specifically tailored toward women in the Phoenix area and I decide to buy an email list to promote my new business. Even if that list is people based in the Phoenix, you don't know if you are actually hitting your target market. What if you are sending these emails to guys and college kids or families with medium to low income that don't have the money to spend on high-end hair services. Then you will be simply wasting your time right? It is better to build your list more organically from clients you have already acquired and aiming your marketing toward people that you are actually trying to target. Otherwise, it is all a waste of your time.
Unless the people on the list have specifically opted in to receive the sort of emails you want to send, it will be considered spam, and you could face all sorts of issues; from having your email account suspended, to actual fines and possibly charges.
The latter is not as likely as just having your email account suspended, but you do not want to establish your reputation as that of a spammer, so building your own email list is MUCH preferred.
Speaking personally, if I receive advertising email from a source unknown to me, that I did not specifically opt in to receive, I report it as spam. Building a list takes time, but it is simple to do, and as you mentioned your conversion rates are likely to be much higher.
Good luck in your marketing endeavors.
Build a list. ISPs and email providers (like Google) are getting better at making sure that only those who engage with your content will ever see it. There are so many easy ways to build a list through content marketing now that it should be easy for you to start building your list, assuming you have some good content to share.
Buying a list is a mixed bag. Hoovers and Jigsaw (now data.com) have been good resources for us with a decent delivery success rate. But we only buy very targeted lists of smaller quantities. To avoid any spam risks, make sure that what you are sending has some educational content, not just sales content, and a clear, easy, unsubscribe process.
In our industry, we rarely purchase lists. Instead we have focused on improving our website content, and utilized adwords or other pay per click ads to drive traffic to our site. So much of the buying process has shifted to customers coming to us and doing most of the research and then raising their hand; it is good to have self-serve content out there.
I never recommend buying an email list. That list does not know you. They have not opted in to receive mail from you. You risk being deemed a SPAMMER and you do not need that black mark associated with your name or your "brand".
The best way to get an email list is develop a series of free reports and/or videos and post on your website or send targeted direct mail to those sites to get prospects to opt in. But remember, you must offer real value in your report, whitepaper or video.
After reviewing your site, I think that it's best if you build your list. When you build your list, you will also be expanding your brand by providing valuable content and you will be known and sought after as a subject matter expert. That said, here are a few suggestions to get you started:
1-Leverage Linkedin to reach out to your specific target audience
2-Provided added value to your audience with free valuable content
3-Create Strategic Partnership with other business owners
4-Offer Webinars on your SEO Services to help you build your list
5-Reach out to your current network and your network, network
6-Optimize your site
7-Develop capture pages and offer free content of your expertise in exchange for an email address
By taking these steps, you will slowly build a strong list. I hope that help answer some of your questions. By the way, love your site!
Building your own list will be better for sure. Unless you know the quality of the list you are buying chances are it will just be considered junk mail. At a minimum you have to test the list before doing a mass mailing. Are there businesses that target the same audience as you that are not competitive who might be good partners for you? If they send out a newsletter maybe you can add something to their list? Building affiliates and strategic alliances can be very productive in my experience with our clients.
Most lists are not worth anything and can have some unapproved e-mails in which may lead to some spamming. Its worth your time and money to just build one. If you need revenue ASAP you could purchase a list but be careful who you buy it from and how valuable they may be.
I'm probably just repeating what others have said but do not buy a list. Your list should be targeted and interested in being on your list. You want people that have made the choice to get information from you. Too much list buying results in damaging the company reputation. Or worse, too many people click SPAM on your messages and your service provider bans you. None of it's good. And a large list that doesn't know you is worthless.
So to build a real list, there are many things you can do. The website has to have multiple opt ins in exchange for something valuable like a report or a newsletter that truly provides informative information they want. You can even use a pop up after a certain time period asking them to opt in if they want updates. The website copy should be reviewed to ensure it's interesting and compelling. Blogs are great for rankings.
And use all the tools available like social media, twitter, and YouTube to push content out. The more content you provide, either yours or someone else's will make people want to hear more from you. I can get YouTube videos to rank on the first page of Google for specific keywords much easier than trying to get the entire site ranked high. So video and blog posts or articles will always rank higher, and will lead people to the site where your site invited people to opt in and is optimized for conversion (compelling and interesting copy).
Unfortunately, whether its a bulk type mail or a more personalised mail, readers pick it up as a marketing email: bulk mailing wont change that: you will need to review the email content to adress that issue.
On data for emailing Campaigns: emailing in bulk is seen as spam: and though the laws are different by country ( where are you operating?) You can reduce the risk by running your email campaign through a third party specialist in this area. You don't purchase the list, but pay per email: the reader doesn't know the difference.
Unless you are looking to run other campaigns with the data, I believe this to be the best route.
Just my 2 cents
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One cent opinion and here it is. Usually the marketeers who provide potential client database collect them from random search and synchronization. Some of the database details may not be up to date. For example, a client's detail such as the contact may be the same, but maybe the market preference would have changed due to moments of time. The alternate of building your own client database could require you to spend long duration of time and this will not work for a quick fix sales. On the other hand, the ready made database will only provide you 1 successful candidate out of 10 cold calls or cold emails, and most probably many of these ready made contacts will surely be offended when they dislike emails or cold calls from strangers. Building your own clients means strong bondage of customer relationship exists with further to this knowing you for over a long duration, the bridge of trusts is built where it ensures continuity of your business.
you have put the cart before the horse.
Forget lists. Think about having the right message for your market that is not like all the other BS out there. ie: Platitudes.
Build your marketing system first. When you do this right your list will build itself. You will then be able to follow up with those on your list in the right way.
There is a saying in marketing.
Right message, the right way to the right prospect at the right time.
Have you determined who your target audience is. Local? International ? How you are going to communicate with them ? Email? Brochures ? Yellow Pages? Postcards ?
What is their price point ? What are their hot buttons?
If you can tell me that you have that stuff sussed out then no problems.
If not get in touch via my profile.
Absolutely build your list. When you buy a list, it's definitely spam. And beyond that, it's counter-productive being that you are reaching people who don't care about your business. So you're really throwing money down the toilet. You won't make sales from just numbers on your list. You have to have people actually willing to buy from you and interested in your business. And yes, reputation is a concern too. If you buy a list, you could garner a reputation for being a spammy company which will tank your sales as well.