Getting Speaking Gigs. Where to start/look?
I'm in Sydney. I am looking to speak at events or similar to educate/help business owners. Any advice?
Or is there a website that bridges event hosts and speakers seeking events to speak at?
1.) You have to start by clearly defining the target audience you want to reach with your education program. B2C, B2B, Industrial/Manufacturing. Business size. Who should attend or get the most value from your program.
2.) Is the program industry specific? If yes, then seek out trade associations within that industry and contact the association management to see what opportunities they have to speak. If it is general in nature than go to local chambers of commerce or business association.
3.) Look for trade shows/exhibitions. Typically they have conferences in which they are looking for speakers. It will be for subject matter related to that exhibition. These shows will send out a 'call for papers' and you will have to submit your presentation for review. Call for papers typically happens about 12 months prior to the conference. So you are not just going to get a speaking gig immediately.
It's all about being a 'visable expert.'
Hi Samuel - you might offer to speak at professional association chapter meetings - many associations have local chapters that meet once a month. These groups are always looking for speakers. Most want you to speak pro bono but you can negotiate for things like back of room sales, the attendee list, your picture and link on their website and marketing materials, etc.
You will need to target which sector(s) you want to address and then do a search on professional organizations for these sectors. Go to each website and look for contact info for the chapter executive board, which usually states which board member does what function (including booking speakers for meetings).
Many professional associations also have yearly conferences, where they also need speakers. You might also review the national website of each association for "events".
Good luck with y our speaking career.
Check out professional organizations in the area, such as networking groups and Chambers of Commerce. They are usually looking for folks to present on a variety of topics. Also, some institutions of higher education also seek out experts to speak to their students, as well as continuing/adult education classes.
Give that a shot...Jess
Great advice by Jeff and Jessica below.
I would like to suggest something that's going to cost you some $$$ but can help you great deal in establishing yourself as an expert in your area.
To become a speaker/consultant, its important that people see you as an expert on those subjects. You need to somehow put yourself in that spot. One thing a lot of successful speakers have been doing is writing a book on the subject you want to speak on. Write a book, publish it on websites like amazon.com.
I know writing a book is not easy but its not that difficult either, but having a well written book will be the best Inbound marketing tool you will ever invest in. One time investment will earn you business for many years to come. Lemme brief out how you can start with this:
- make a list of experts on the subject
- invite them for an interview, explain them you want to write a book on the subject an because they are an expert, it would be awesome to get them involved.
- Once you interview few of them, it will help you form the content.
- if you're not good at writing or do not have time, hire a ghost writer from the websites like odesk.com. You would be able to do so in a few hundred $$$
- hire a creative guy to do the covers etc.
- one you have it almost ready invite a group of people to read it and give you feedback, offer them the copy of book when its published.
- publish it on amazon
Hope you find this helpful. Let me know if I can be of any further help.
I would look locally within your area first and of course gear it towards the market you specialize in.
Samuel, check with your local Toastmasters International chapter. They are in your area. I know them to be a great source of referrals here in the states. You might need to get involved with them, but it is good practice for you anyway, and you can help others in the group too who might be speaking in a different niche than you.
Search engines are your friend and will be your best starting point. I know of one larger conference in Sydney http://www.searchmarketingexpo.com.au/ I am sure there are others. Normally I would suggest http://lanyrd.com/ as a resource but the site is of course down so i can't confirm they cover Australia or not.
I would suggest following what these others have said like Karen's suggestion of Toastmasters, Jessica's on leveraging your Chamber of Commerce, and also take a look at Linkedin groups that relate to what you want to talk about.
Lastly I would look through http://australia.meetup.com/cities/au/sydney/ for Meetups to join and participate in. You should be able to find at least a few opportunities there.
Web search instruments are your partner and will be your best early phase. I'm mindful of one greater gathering. I'm sure there are others. Conventionally I would suggest https://caprahost.com/as a resource yet the site is clearly down so I can't avow if they cover Australia or not.
I would suggest following what these others have said like actually speakers for Karen, Jessica's on using your Chamber of Commerce, and moreover explore LinkedIn packs that relate to what you need to examine.
At last I would look through https://caprahost.com/for Meetups to join and check out. You should have the alternative to find in any two or three possibilities there.