Is SEO really so important when just starting your business?
I am trying to brainstorm low-cost solutions for acquiring customers for a small 3D visualization studio. Where do I start? Is SEO so important that I should start with that? Or should I be focusing on social networking and email marketing? If so, which social network best suits this type of work? Thank you for the guidance.
Yes, SEO is important for any business either startup or established. Every business definitely needs to have SEO strategy if you are looking to succeed in online marketing.
For most of the startup, major challenge are lack of money and time. If they manage all three, they can run a successful online business. As money are limited, they need to see results as fast as possible. But SEO is not a one night game, it needs time, money and business direction to deliver high quality results.
While starting the business, startups need to focus on strategies to generate revenue that is possible only though investing in SEO. To increase website visitors and improve website ranking, you need to invest in optimization.
Learn strategies that help you to rank your business in search engine :
Yes, But it depends on your business type and people interest in searching over internet for the business like that of you. First you should know how people are reaching a business like your's through online. And what % of people search it online.
Dimitri, SEO is even more important for your startup than it is for established businesses. SEO allows your startup to immediately compete directly with the well established businesses in your industry, on an equal footing. Budgetary concerns should not prevent you from employing SEO. Such constraints should at worst make you much more careful in your selection of an SEO firm or freelancer. No business can afford to waste time or resources though, so if you cannot find a professional with fees you can commit to for a minimum of 6 to 12 months, then even the most productive SEO specialists will not be able to provide long term, tangible results.
Well one works with the other, so Id say both. Link your website, social, networking to create a broad spectrum SEO.
It's very important for a small business to know the top five (5) core search terms or phrases that you want to be known for on the web. Then you want to optimize your site for these phrases. You want to know how your target market "searches" for these services. How do they search? Which words or phrases do they use? You want to identify which social media sites your target market uses. Optimizing your site for SEO and creating highly - targeted Content Marketing Campaigns for Social Media are two create ways to generate qualified traffic to your site.
For more information: http://counterintuity.com
You can remember about SEO but mostly about on-site changes which will result in better visibility as soon as you will get some nice links from potential customers.
Also think about setting up a blog which will get you a nice long tail traffic which can help you build your email list.
Well Dimitri, the answer to your query first depends on what you feel is low cost. IN the case of my company we can work on a keyword by keyword basis.As for other forms of marketing its hard to say. Usually in all avenues there is an associated cost and all of them are relatively affordable even to startups. Our pricing starts at $350/month per keyword and is cost leveraged down with the more you are trying to gain. With SEO, a top placement will convert 80% of the traffic and is in the most trusted position in Google (meaning people naturally believe position 1 is endorsed by Google). So If you wish to discuss in a non-pressure environment with an owner rather than a salesperson, I am offering counselling on all marketing (ppc, social, SEO, etc.) free of charge to all Mosaic Hub members and have my team build a blueprint which you can keep and take advantage of whenever you are ready. -BB
It really depends on how you're selling your products -- if predominantly online, then I'd say yes, SEO is certainly worth your investment. Having said that, however, SEO works best when it is part of a larger digital marketing strategy, which includes social networking, email marketing, etc. The best choice in terms of social media channels depends on whether you're selling B2B (think Linkedin, Twitter) or B2C (think Pinterest, Instagram, Facebook).
Hope this helps!
In my experience, Google is now just north of 200 page ranking factors, and depending on your competition, keywords and location, where your website pages end up ranking, page 1 or page 100, can make a difference in whether your phone rings, page converts, or customer walks through the door. If you have a good SEO person, they should at least first assess your competition. Analyze your pages to see what your web designer/developer may have already added as some (few) SEO elements are built into frameworks. SEO varies from one provider to another, so be careful there and remember there are 200 different factors, some which may matter more depending on what your competition is doing on their site, including links,site speed, local optimization, etc. At the very least, make sure it is optimized locally (Google places for business, etc). If you run across an Adwords, or search engine ad person, they will tell you that per per click is the best way, but beware, for your ads to be the cheapest possible, you site needs to be well SEO'd. They do go hand in hand.
A good SEO will also optimize your social media to coalesce with your website, although they may charge more to do that. Your SM profiles need to be optimized according to your website using latent semantic keywords (think thesaurus), and the best of all words, is when you enter your chosen keywords and your website and social media sites show up on page one in the search.
You email marketing marketing, well, you will need your SEO'd site or some SEO'd landing pages to collect names for your email list. You can also use Pay Per click here (adwords, Facebook, bing ads) to bring to site or landing page to collect names. You see how they all work together?
My advice, choose your most important keywords (two to three at first, don't forget about your brand name and/ or company name in addition to) and get those SEO'd first. Choose the pages they will be on and focus on those first. Decide if you want to Get found locally or nationally or globally. All Three? Start with local. It's probably easier to master first. You can add more as you see success. Remember to use Google analytics (it;s free) to help you find new markets, targets and help you see what is working or not.
Remember in SEO and PPC, its all about experimenting to see what works best for your model. Everyone is different. Avoid those that make promises, there are no promises in this business.
SEO is hard to gauge in terms of profits from SEO work alone. You have to sort of consider it part of your admin. It is never a one time thing, it is ongoing, or at least should be checked quarterly. If your SEO includes content, then its more often.
If you partake in PPC, ROI is most important, make sure your PPC specialist knows what your ROI is for each product, so they know when to raise bids or not, or to find a new segment. Good luck.
My experience is in all different niches, I'm in the USA, aiming locally, but I did a lot of campaigns in Australia and a few other locations virtually. If you need more info, feel free to ask.
Frankly Im disappointed at some of the comments here coming more from opinion rather than tested marketing fact.
Firstly, email marketing is still the leader in customer engagement, retention, and conversions - over and above social media. Regardless of what you do, not having a solid email marketing and engagement strategy is simply foolish.
Secondly, SEO is only part of your online marketing strategy but necessary. Consider that from the nearly 2.5 billion internet users today, up to 80% of users (stats are inconsistent but range) research businesses through search engines first before making the decision to connect with them more deeply. Effective SEO is a way to make sure your website and content stands out, ranks high on search rankings, and speaks to your ideal customer.
One of my businesses is a clothing manufacturing agency. We designed a professional and informative website, optimised it well and made it "speak" to visitors, then started a slow and steady SEO campaign of our own design. After 2 months of the site being live, it now ranks on the first page of every search engine and the business is receiving approx. 20 sales inquiries PER DAY! No paid ads (yet), few blog posts, no social media (yet), no networking or trade shows (yet), and slowly building the email auto-responder marketing but not yet started.
1. Is SEO an essential part of your marketing strategy? Yes!
2. Do you need to start with it? Its part of any effective marketing strategy so it needs to be combined with effective web design, effective social media engagement, effective online advertising, and always measured.
**Remember that ads use words, and effective use of words/imagery/cues (optimisation) can lead to better click-through and engagement which can result in higher conversions.
SEO needs to be done effectively by someone who knows what they're doing. For our businesses, its me - so its free.
Best of luck in your business and Id be happy to answer any questions you have about strategy, growth hacks, or tools.