What is Google's logic behind their search engine ranking?
Hi all,
I'd like to understand Google's logic or algorithm behind listing down the primary page when you search for a particular company.
I.e. Try searching for "infosys" and in the search results you get the company listing plus(+) the primary pages
1. Career Opportunities
2. Contact Us
3. Job Opportunities
4. About Us
We would like to do this for our website. Does this have anything to do with page titles, meta title, or keywords? Any guidance would be great, thanks.
Regards
Ravi
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Mar 10, 2015
Thank your everyone for such a detailed explanation. Every bit of information here is very helpful to understand Google's behavior.
Once again thank you everyone.
Mar 1, 2015
Hi, those sitelinks are created automatically by Google, I guess that the anchor and ALT text of internal links will have a significant part to play to display a page as Sitelink. Note that while the selection of Sitelinks is automated, you can prevent showing links you dont want to be displayed via Webmaster Tools > Search Appearence > Sitelinks (option: Demote This Sitelink). At this stage Google will likely try and find a replacement link, hopefully the one you want to show. Hope this helps
Feb 28, 2015
Google has a system called knowledge. Graph it points out 7 different. Intersecting organic growth sectors this is what you will need to explore too time Google algorithm. Its difficult because knowledge. Graph is built by organic statics. And most people buy their numbers, they dont grow them. You will need 2or3cycles of googles ISD reports to start and 2sets of your own statics to overlap
Feb 26, 2015
As has been already said, such enhanced listings are at Google's discretion. However, there are a number of contributory factors at work.
There will usually be a difference in search results display based upon the keywords/phrases used. For example if I search Google for my own company name, not only am I listed first (as one would hope!) but my company phone number is displayed, as well as links to the six most-viewed pages on the site. Google calls this an "Enhanced Listing". However, searching for one of the keywords that I align my business with brings up a more "standard" search result.
1) You can optimize the likelihood for Google to show your company listing in this enhanced form by following design, structure, on-page and off-page SEO, UX and architectural best practices. Check your site report on Google Webmaster Tools for crawl errors, structured data errors, and sitemap link errors.
2) Ensure your site is built on a responsive framework - this becomes VERY important as from 21st April this year, when Google will strengthen its weighting towards mobile-friendly sites (see http://googlewebmastercentral.blogspot.fr/2015/02/finding-more-mobile-friendly-search.html).
3) Note that simply transitioning to a responsive framework doesn't make your site optimized for viewing on a mobile device. If, for example, Google thinks the text in the phone version of your page is too small to read, or that some page elements are too close together, it'll flag that page as not being 'mobile-friendly'.
Sure, none of the above will 'guarantee' an enhanced listing. But they're good practices to follow regardless. Google changes their search algorithm at least 2-3 times per DAY, so there's no point in trying to cheat the system - and a strong likelihood that you'll get your fingers burned.
Feb 26, 2015
That would be in the site description area. There are specialized plugins and themes that extend that area somewhat but they are all seo related plugins so choose carefully which ones to try out if you are using a production site.
If all else fails use an html editor to lay out site description and see if it holds. (usually takes a few hours for the crawlers to index those changes so be patient.)
Feb 26, 2015
Hi Ravi,
Its certainly an interesting question and I have to agree with the answers that have been posted already, it is entirely at Google's sole discretion as to whether they will choose to do this or not.
However, in my experience, sites that have a good ranking for various (relevant) keyphrases and have been well optimised for the search engines stand a better chance at having an extended listing shown when searching the company name.
Ultimately, Google say that they want the internet to be about information, and that they want their site to help people to find the most relevant information to what they are searching for. This is the best advice we can follow. Make your website content as relevant, and useful, as possible to the search term you want to be found for and I think you stand as good a chance as anyone else out there!
Hope this helps.
Kind regards,
Steve
Feb 26, 2015
I agree with Steve and Brent that it is at the sole discretion of Google. And if we are right books and experts won't be of help. I also suggest a test for everyone to try. Have you noticed the difference between using the company name and using the website url? I tried "Pragmatic Web Designer" vs. "www.pragmaticwebdesigner.com." Then I tried dropping the ".www" in "pragmaticwebdesigner.com." I got three quite different responses. Interesting...- PWD
Feb 26, 2015
There are thousands of variables and items that Google looks at to rank pages. That question can't be answered in a short response. I suggest getting a book or webinar on SEO to learn more. If your trying to rank your page, hire someone to do more SEO on your website. Good Luck!
Feb 26, 2015
In my experience I've found that ensuring you have direct primary navigation to these areas and a Google Sitemap listed in the robots.txt file helps facilitate this . However, Google makes the final decision to add these or not. Also, for new sites/domains you'll need to hit some time of existence threshold that isn't published.
Feb 26, 2015
Hi Ravi
Those extra page listings are at the sole discretion of Google. I believe it's based on site and page popularity so you have to be a strong brand in your niche and have a good amount of traffic before they add those in for you. There is no way to guarantee them or even request them.