Has anyone thought of creating a "business selfie" to promote their business on social media?
I am a big believer in "business stories." Too many businesses use generic copy, and highlight features and benefits that are very similar to that of their competitors. In order to stand out online, you need to be relevant, interesting and compelling. My company helps clients develop their brand positioning, elevator speech and create a business story. This "business selfie" makes communication in social media more relevant and effective. We're calling it a "business selfie." Is anyone doing anything similar to this?
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Aug 7, 2014
Hello David.
I too am a big believer in "business stories" in my management training classes. I have not heard of business selfie before this and am not a big fan of selfies per se. The idea of a business selfie however does appeal if it is done in such a way as to convey professionalism and personality, such that the viewer wants to make a connection. Go for it!
Aug 6, 2014
As Mr.Peter Saunders, business "Selfie" is good, as long as it's perhaps not used as their Profile Picture. Lot of Social Media Marketing too involved in this..
Aug 5, 2014
The Term "Business Selfie" sounds interesting and rather cool. Though I don't quite understand what you exactly mean- is it business profile picture?
I agree on the "create a business story" bit. Companies have got to integrate marketing with story telling, to make it more interesting and compelling. The decreasing attention spam of people calls for a more creative approach which is unique and helps stand out online.
Aug 5, 2014
Depends on what you mean by selfie, is this a person or a brand's "per se" meaning of selfie?
If it's brand storytelling you mean (the holistic concept), YES! Go no other route if your brand has one, and if it doesn't, good luck.
Storytelling enables multiple forms of content, social share-ability, and authorship. It also helps with link building. ALL of which are keys to dominating the Search Engine Results Page (SERP) rankings in 2014.
Hope this helps! :)
Aug 5, 2014
Thanks Joey. Yes it absolutely helps. The concept of a "business selfie" is really just an catch-phrase to get noticed and t means the same (i.e. a selfportrait) of a business which is really just a brand positioning statement in a visual form. See my website for more details at http://www.proactivemedia.com.au/services/social-media-marketing-your-business-selfie The business story is exactly as per your explanation above and is the next product that I will launch.
Aug 5, 2014
With the explosion of social media, you can no longer create a distinction between who you are and what your company / business is. In truth, there really shouldn't be a distinction because WHO you are is WHO your company/business is; its essentially an extension of you.
That said, businesses have grown more cognizant of how social media contributes to due diligence. Businesses have grown to delve deeper in learning more about the people who make the company than just the business itself. There has been a shift toward the behavioral aspect in an effort to look for engagements that have the potential for long-term engagements.
I'm in the BPO industry and since arrangements are international in nature, we do extensive due diligence and prospective clients do the same on us. We want to make sure that our social media accounts; posts, articles, general content, engagements are in line with who we are. When clients meet with me or prospects reach out, it makes it easier to break the ice because they already have a contextual idea of who I am.
We're at a time and age where your personal brand is your company brand. It's no longer true that you have to separate who you are at home and the office. You cannot establish emotional connectivity with your people, customers, clients and associates if they cannot relate to who you are. And emotional connectivity is important to success because it creates patronage, loyalty which ultimately builds relationships..
Aug 5, 2014
Hello David,
any attempt to do something to help you stand out from the competition will work in your favor not just in the eye of the customer, but in the eye of google bot. By that I mean, customers and client will want to give you more attention when they haven't seen anything like this before. Keep in mind, people do research nowadays before going with any company for any service. Often times, potential client run into the same schemes over and over again, but once they see your business scheme and notice that it is fresh and different, they will gravitate more towards you. As far as google bots are concerned, this search engine algorithm is looking for unique content and set up. This is something I take advantage of as an SEO expert and also the reason why my website GVATE is on the first page of google when you enter the search reputable seo experts in new york.
I hope my response was not to lengthy, and if you need more ideas or suggestion, I'll be more than happy to help. As a natural born inventor, coming up with great ideas is what i do best.
Aug 5, 2014
I think that a business "selfie" is fine, as long as it's perhaps not used as a profile picture. Not that I'm against this but there was a long and protracted - often heated - debate on "LinkedIn" recently about what the "post initiator" referred to as the poor quality of business profile pictures. I drew from this that the profile picture is often occupation dependent and sometimes doesn't bother the searcher. To explain this better, one comment from a successful creative media expert, displaying a profile picture of a favourite "Muppet" quoted sarcastically....."So, my poor choice of Avatar has left me penniless and living under a bridge?". So, I suppose it's a calculated risk but keep it relevant and I see no reason why it shouldn't be acceptable, alongside a more professional profile picture.
Aug 4, 2014
Yes sir therefore now day i try to learn every thing about smm but no money to start the business or make good web site
Aug 4, 2014
David,
What you are describing are what I believe to be the total package that is required to brand and promote any company. I agree that everything should be original in order to capture the real essence of any business.
I believe that full service branding companies offer the comprehensive approach that you describe.
I suspect that business owners need to have an open mind when it comes to these things because those that do what you are suggesting usually have abilities that resonate from a different side of the brain than most business owners. That creative ability and insight is critical as there is awareness of soft issues that enhance the overall deliverable. Most business owners are linear thinkers. Their perceptions would not usually empower them to see and perceive what you see.
Aug 4, 2014
Michael,
Thanks for your quick response and insightful comments. Yes you are right, this is basic branding. And my business is being a marketing mentor. I am just not sure how many business owners understand the difference between traditional marketing where one sells your "features and benefits" versus new digital marketing where one weaves your brand into interesting stories which are compelling enough to encourage your customers to get involved in your story on their social media. I see too many businesses that use the same brand proposition as all their competitors and then wonder why they don't stand out. Interesting times indeed!
Thanks Neha. Here's more of an explanation of the business selfie - http://www.proactivemedia.com.au/services/social-media-marketing-your-business-selfie