Have you an enlightened opinion on this seasonal social media campaign before I make recommendations?

I am a great believer in checking facts, trends, and circumstances before giving any client advice. Whilst there is (in my own humble opinion) very little about marketing that I don’t already know, one must always bow to the superior knowledge of more experienced practitioners when unsure of something.

I am at the early stages of developing a social media Christmas campaign for one of my clients, to promote a seasonal service somewhat different to their usual core business. Whilst it is a related activity that could prove very profitable, it may also (if mounted within their existing social media pages), detract from their core business.

I have mentioned that it may be practical to create a discrete social media presence to conduct this one-off Xmas promotion and then direct customers back to their more ‘serious’ pages to expose their traditional year-long activities.

Has anyone gained some insights into the most appropriate way to approach this?

Answer This Question

Login to Business.com

Login with Your Account
Forgot Password?
New to Business.com? Join for Free

Join Business.com

Sign Up with Your Social Account
Create an Account
Sign In

Use of this website constitutes acceptance of the Terms of Use, Community Guidelines, and Privacy Policy.

Reset Your Password

Enter your email address and we'll send you an email with a link to reset your password.

Cancel