Have you made a profit off Social Media Platforms?
We are in a "Social" Society and Social Media has become a way of life. Have anyone here been able to see a profit on any of their platforms?
There is currently a race to see who can come up with the fool-proof method to making money on Social Media Platforms. Is anyone near the finish line?
My first week in business, I got clients right away from LinkedIn. Three years into business now, and 60% of my current clients found me through Social media, on their own.
It has been profitable for me.
The short answer is yes. However, you need to target the proper prospects and be willing to spend the time building that relationship. I have had the best luck by posting case studies, news articles, and blog updates, specific to the prospects I am reaching out to via LinkedIn so that they understand and feel confident that I am in touch with their industry and they are not just another profile to me. Even with doing that, this only supplements my income maybe 20% of overall sales from lead generation.
Hi Lashondra, A nice question that deserves an honest answer.
I can see from the comments below, it looks like you are getting that.
For me it all depends on the reason one is involved in "Social Media"
If it's a platform like mosaic Hub or LinkedIn, my main reason for joining is to
1) Increase my personal profile.
2) Provide help and assistance via my knowledge and skills.
3) To increase my personal contact base, to include people who I can network
with on both personal and business projects.
To this end my involvement has been both profitable, beneficial and rewarding.
I have been able to complete a number of projects for free, and for fee.
Likewise a number of contacts and readers have viewed my product line and purchases our ACE CRM tool.
However I am also very much aware that this is a social media platform and not a shop or online store. So I do not have an expectation of making a living from it.
My main reason is to be of assistance to others. so any "spin off" I receive is all profit as it's all done on my time.
Making money on social media platform its possible. But you need to build strong social media existence . So start social media marketing properly. and after 2 month you will see results.
I don't know if there is a "foolproof" method but yes, I have received business as a result of social media posts, usually from someone who likes what I've said and who wants me to share it with their team in a training situation.
For me, the first key is matching the correct social media platform to your goal. My goal is to reach leaders in organizations who would like additional training for their sales teams and marketing departments, so I tend to post in venues where they are likely to read what I've written (e.g., Linked In groups). If I were running a B to C business, I would do things differently and select a different platform.
I also find social media useful when someone is considering bringing me in to speak to their group. Again, by reading articles that have been re-posted from my blog or reading comments and advice, people are able to get a much clearer picture of the type of advice that I offer and my philosophy on sales and marketing.
I haven't made any profit yet. I have made a little money here and there through the many platforms I use. I'm building my business via these resources, and via word of mouth.
I believe there's a misconception on the ROI of social media marketing. The people who can really "sell" something directly on social media and be profitable are those in ecommerce who set up a "store" on Facebook or have (will have) "Rich Pins" on Pinterest.
The main benefits of social media marketing along with blogging is to:
- generate leads and drive traffic to the website where there is a call-to-action and a way to capture the lead
- establish the company, person or brand as experts in their field
- social amplification and networking
- brand awareness
- along with blogging/videos, it boots SEO - providing Google with fresh relevant content
It's a soft sell. Push too much and you'll lose followers.
I've been very successful and my clients who follow my direction have found themselves on the first page of Google.
No profit so far, but i have created a reputation which is now starting to generate leads and potential business. I have had to give a lot of material away for free, but in the last 20 months i have become noticed in the arena of leadership and was recently selected in the Inc Magazine Top 100 Experts in Leadership which will definitely help me get more clients. So stick with it.
You can make profit throw social media like Facebook, but it will cost you some money, but sometimes it's worth it if you have a good product to market!!!
Define Profit. Let me explain why, The word Social means connecting with people. Most of the people out there are doing this successfully.
The next part of the same is cross links to these interactions. Followed by followups and then the remaining 9 yards of sales cycle.
We very nice example of the same is a person getting contacted on LinkedIn.com. Recruiter who did not know about a resource and a resource how did not know about an opportunity. Once the same is solidified by a offer letter, the finish line is conquered.