How can I best advertise my tree service?
I've been in the tree business for 30 years and established a name for myself. Now another company is taking over the Google search engine results and I need to know how to get to the top.
I run a tree service company here in North Texas. I'm getting 2 to 3 jobs a month from Arboristsnearme.com. It's kind of like a Home Advisor but they only list tree service companies, what's cool is I get a few calls a month from my listing. Leads are $10 each but I'm not paying for leads, they can keep the leads I want phone calls. It's just $19.99 a month and no contract. I'm keeping them as long as I get a couple of good jobs a year it pays for itself. Might wanna try it for your area.
1. Get your business listed in online directories.
Getting your business name and contact information in as many places as possible helps you get found more easily online.
2. Join a job match site.
That way you are possibly matched with homeowners looking for tree service, landscape, or lawn care services in your area.
3. Create partnerships with other businesses in your area.
Chances are, you know other business owners that you could share referrals with.
4. Utilize Google, Bing, and/or Yahoo advertising.
The benefit to using search advertising is because of the immediacy of the need, and you can target potential customers by time and day, zip code, and loads of other data.
I can see that, you need to focus on your online presence. If your competitor is taking over on Google search results then you must know, you have to contact an SEO agency.
As a Social Media Manager, I must tell you that you should spend some bucks in SMM (Social Media Marketing) too.
I'm working with a marketing company in India, if you need any help, reply here. Our next project is to rank https://firestickhelp.com/ in the Google search results.
Hello Keith. I would say you need to concentrate on the online market because online market is growing without leaps and bounds.
You may be a well-known person or a well-known business in the offline world. If you want to continue your business legacy, you need to focus on the online world.
Start a website and start selling. You may need the support from an SEO expert. If you need, feel free to contact me.
Hello Keith, one more way I came up with is an explainer video for your business website that will make you service much more clearer and attractive for your potential clients. Since such videos tend to be relatively short (30 seconds~) you can be quite confident that your visitors will get the idea as briefly as they can, so there will be no enormous blocks of text, useless images or anything like that. To create such video you will need some animation services from a company like this https://topexplainers.com/ , they will make sure you get a perfect video for your needs.
1. Fast and effective - AdWords marketing (by keywords, by geolocation, banners remarketing, YouTube video remarketing, GSP (GMail) ads, GDN ads), facebook marketing (remarketing, geolocation tarketing + interests), Bing search.
2. Slow - work with SEO / local SEO. Register to Google Business, make a blog about your industry. Periodically wirte articles about gardening, tree planting, maintenance. Use backlinks in articles. Make a YouTube channel for Your business. Make a video tips and upload to YouTube. In the description use website link.
Hire any digital marketer and go for outreach and service to take over the Google Search Engine Rankings which is currently under your competitor's control. If you need any help regarding digital marketing, feel free to ping me i can help you with that
Hi Kieth, you need to build a solid content marketing strategy to win back your search engine positions - there are so many ways you can do this, as Otoabasi has said, if you share a bit more information or your website address then we can look at this for you.
It's a usual occurrence these days for companies to overtake other companies on search results, and this is often due to their activities online. It could be a case of how they've setup SEO on their website, or they've invested in Google AdWords to gain more search traffic/position, or they've setup their Google my places account to gain local positioning, or it's the contents they create (EG blogs) and distribute on their website, social media, and other online communities.
These are the things to consider when looking to gain visibility online. I can't find any information about your business (no website to check) so giving advice on this is a bit tricky to be honest.
What is the other company doing online? If they have a website, what are they doing (or have done) on it? Where else are they active (Facebook? LinkedIn?). A deep research could unfold some ideas on how they've been able to climb to where they are.
In your case, what clout have you gathered in the past 30 years (testimonials, awards, press, etc) that you can use to reposition your business? Who's your ideal audience? Do you have a database of leads you can always reach out to? How are your sales doing currently, and what measures do you have in place to improve things (in-house or getting external help - EG a marketing consultant).
These are just some of the things to look into and then decide on the direction you want to go. It'd have been great to see your website or any online platform your business is on to give more insight. If you're open to chat more, feel free to get in touch.