How and where do we find business owners who would need our services?
We are an outsourced sales solutions provider based in Australia, serving start-ups and SMB customers offering SaaS - sales as a service solutions. We face challenges in both expanding our client base and attracting great BDMs and sales managers.
Any advice on how to expand our visibility with both start-ups and SMBs and BDMs and sales managers at the same time would be appreciated.
Where would you find these people, online and offline? Are you attending networking events? Is your marketing message focused and yet distinct enough to help people understand what you do and how you could help them? What problems do you solve and how do you identify those problems and the people who have them.
The answer to these questions can help you with some of what you've asked. If I were working with you I'd want to know what you currently are doing and also what you aren't doing in terms of marketing visibility.
In my opinion, its the sales process that would need to be improved, I assume you contact potential clients to offer your services, we specialise in improving sales performance and implementing proven sales processes. I would be happy to send you over some information to have a look at, I can demonstrate our success and the success of our clients, with the use of case studies, for instance SCA and Hellmann Worldwide Logistics. feel free to email me on firstname.lastname@example.org.
There is a thin difference between your model and distribution/reseller model.. The first one is fixed cost and the latter is variable cost.. Its very difficult to convince clients on fixed cost when the variable options are available and that too on sales where you cannot guarantee results. Its easier to Outsource Marketing, Finance or even Technology where timelines and relevant output are defined , in sales its very difficult to define them.. But then when the resources(sales managers) are managed by the client and the resources are in your Payroll then the solution is more HR based.
The only way to approach is to connect with the heads of these companies through Linkedin or meeting them one on one.. You could send mailers or even participate in some corporate events/ business networking events
Have you use your marketing research service for your own business? if no, why not give it a try and maybe you can find your markets through the process.
You may collaborate with leads generating companies to expand your sales opportunities.
Advertise in chamber of commerce, business clubs, groups ...both online and offline
I believe you already very experience for the above.
To me, it is not where to find but to talk to people who can influence a particular network, come out a strategy how to go about converting the network into your customers.
hope the above help you
You got the service that they want you know what you doing you can spend more money on marketing to expand your client base or you can invest in someone to do the networking for you. By doing this your expanding your client base and save money on hiring a marketing consultant see which one is the most lease expense to use. And then make your decision.
First prove your self your are capable once you do so with less effort you get client every one want best result and give work to expert to that work
If you have a telemarketing division add a division for ground level marketing and go door to door if needs be. The opposite could also be useful (Add a bank of telmarketers) . Make big use of networks in visible ways through social media regarless of the roi and focus some of your effors at creating events for your clients that allow them to network together into marketing groups. Ultimately the busier your company looks publicly and the more visible their efforts the quicker you'll see start ups noticing. Also don't overlook decent SEO for your website because many startups are savvy enough to check ranks and can spot a newcomer or what looks like one by site statistics.
The other thing that you can go with is to get your business visible on search engines. If your business is appearing with target keywords on search engines then that will become the best way for traffic generation and conversions for your business.
I checked your website and found that there is a good ratio of content on website but it need to get optimized according to search engine point of view.
Search engines can help your business easily searched by potential customers,
You can know different benefits of Search engine optimization and related services here:- http://www.fatbit.com/seo-services/affordable-seo-packages.html