Well, it will be great if you plan for your lead generation mechanism from social media, way before you step in it. Creating and distributing useful content is a very good way to do that. Content is the king and then comes the lead generation mechanism.
I think the first thing we need to do is to get the semantics correct as you may get contradictory or poor advice.
Hits on a website do not equal visitors. Hits are the number of times your website was picked for ANY keywords irrespective of the SERP (Search Engine Results Page) placement or whether anyone clicked on your link.
So whether you are on page 1 or page 100, if your website is picked for a given search, you get a hit.
Hits are indicative of a demand for keywordsbut do not really translate into traffic unless a) your website is high on the list in the first couple of pages of SERP and b) if your website has compelling Meta Tags to entice people to click on your link hence becoming a visitor.
Whilst there is a relationship between Hits and Visitors, it is purely unscientific. It is only natural to assume the more hits you get, the more likely you are to get a visitor, but it all depends which page of SERP you end up in.
If you think in terms of Brick-and-Mortar business, hits are the number of people visiting a shopping mall, but that does not mean they are coming to your shop! That is the footfall for the shopping mall, and of course the busier the mall the more likely there is that someone will come into your shop. However, that is not guaranteed and nor is it guaranteed that they will make a purchase even if they come to visit your shop.
The real issue you need to consider for increasing your visitors are:
1. Identifying keywords that are relevant to your business.
2. Targeting those keywords with your content as well as your Social Media activities.
3. Understanding the demographics of your potential customers and target your Social Media activities and messaging to them.
Make sure you do not fall into the trap of “Activities” for the sale of “Activities”. You can get very busy without actually achieving very much if you just focus on followers, likes, and shares without understanding your customer profile and your target audience.
I hope this helps.
Develop a long-term strategy to create content and distribute it through your social media. This basically involves three steps:
1. Content research - determine the keywords and the types of content you'll write.
2. Content creation - hiring writers and developing content to publish on a frequent basis.
3. Content distribution - distributing content through your accounts at the right times.