How can an introvert be successful in business?
I have a great business idea and have thought through a business plan on paper. The problem is I am not good at sales and have no desire to become a salesperson. I enjoy being behind the scenes. How do other introverts find balance in their business and become successful?
It is always combination of strengths in a team that matter.
An individual cannot do anything alone unless he has people with him as customers, suppliers , family, employees, friends etc.
So the best option is to get in touch with people you know in the industry your idea pertains to. Take their opinion first then identify the customer potential and get a real feel of customer target market by meeting some test customers.
Next step is to identify and decide on the fact that whether you need to add someone to help your sales or you have to do it yourself.
Many products don't even need any major sales efforts and can be successful only by introducing online.
For many products there are sales specialists available who are willing to work on commission bases totally variable in nature so you will pay them a percentage only on the sales realized and in many cases even after you are paid by the customer as per contractual terms agreed.
So you should not waste time in thinking about personality traits and move fast in selling the idea and getting the feedback of customers.
Best Of Luck,
North York, Canada
I think you need an outside presence of some kind......Being and entrepreneur requires the consistency of the selling and marketing process, both different disciplines from my view.....
You can start an Amazon or Ebay business, from home, without the 'meet & greet" people. I did mail order back in the 80's-90's, offer a product and give them what customers want. You may have to answers questions about products, but, it's better than cold calling for new business.
Richard Stern-Your personality effects the business for business personality; however, if you have the "right" product, or service. Experienced staff, correct budget, and Plan you will be fine.
Your skills to orchestrate the business Plan will make the difference in being successful.
Some of the greatest sales people are introverts - don't be fooled by the Fundamental Attribution Error - either way.
Although there may be a higher psychological cost to personal interaction as an introvert (another assumption!) the other side is that there is less dependence on satisfying your prospect/client via "over commitment" etc. (another assumption.)
If you are an introvert, one of the best things to do (IMO) is to create a plan/schedule of marketing/sales that you can execute and measure.
That is a terrific question. You can feel good that it is a quite typical dilemma, but it is absolutely critical for you to resolve it.
Let me give you another piece of good news. An introvert that has a desire to be better at marketing and sales (and to do it right) will typically end up with better results than those who BELIEVE they are great sales people. That is because the vast majority of people do not execute the sales/marketing process correctly -- particularly for small and start-up businesses. I have studied this issue diligently and have several programs and free tools to assist with this challenge.
Another piece of good news. You can market quite successfully without having to spend any cash. Effective networking is one tool to do that. I KNOW... you are uncomfortable networking. I used to be also. I wrote a white paper on "How to Network -- for Those Who Hate It!". I urge you to take a look. It is free. You can find it by going to this link: http://bit.ly/NetworkingEbook
(If you are serious about learning how to be effective at marketing, also go to BizGrowthToolbox.com and watch the groundbreaking free video there, entitled "Everything You Think You Know About Generating Leads and Growing Your Business -- Has Changed!".)
I wish you great success. Let me know if I can be of assistance.
Hi Alexandra, its not easy being an introvert and I do have some personal insight and knowledge of the emotions you are feeling. One way is to find someone to go into partnership with who is good at the things your not. The other is to learn to enjoy being a little extrovert and go out and do it. 7 years ago I was asked to help create a public speaking club through Toastmasters International. I had never delivered speeches before like you prefered to behind the scenes. A1 speakers was born and I run a company called Speech Genius. Have a look for a local Toastmasters group, go along they will make yu welcome and help you. If you need pointing in the right direction contact me and I wil find your local club for you.
Vice President Education A1 Speakers
Focus on your strengths and hire to your weaknesses. Here is a video you might enjoy by Gary Vaynerchuk. "Why This Is the Age of the Introverted Entrepreneur"
Alexandra, I too deplored the concept of "selling" until I realized that rather than selling I am providing an invaluable service to small business people. That simple change of perspective was all it took to liberate my inner salesman. That said, you know what you can and cannot (or will or will not) do. If your place is behind the scenes and someone in the limelight is needed I suggest you first develop a clear vision of your intentions and purpose. Next, find and engage someone who enjoys "selling" and more importantly is able to grasp and share in your vision.
It all depends what you want to sell. Will you do it face to face or via internet. Via internet is a little bit more easier as you can stay in your comfort zone. But important is that your business idea is realistic. Is it checked by professionals? Has it some potential, is there a demand for? You can be successful if you know your "product" very well and each nuance in it.
Good luck to you and your business. Raf Meysmans
Hi Alexandra, I would love to learn more about the idea you would like to bring into fruition. You have two options: 1) Reframe your perception of sales, or 2) Stick to tasks that fit your personality. I consider myself an introvert, but I love to share! If you truly have a product or service that you believe can help others, then start thinking of promoting yourself and your business as sharing (not selling). I can relate to your struggle because I also love to work behind the scenes, but often you will find that people are buying into YOU not just your product/service. Therefore, you have to work on building relationships through marketing. As your business grows, you can start outsourcing the tasks you find undesirable. I find balance by diversifying my work, so when I am feeling less sociable, I can retreat to my comfort zone. For example, I did some TV interviews this year for my writing projects, but only corresponded with editors by e-mail. I also accept web design clients when I need to do something more solitary. Hope that helps!
First of all, it completely depends on what your business 'idea' is. You simply hire someone to do your sales for you. However - you could easily do everything online as well. If you need a consultation, feel free to connect. I can help you start to brand yourself and provide your marketing solutions.