How can I attract more buyers to my website?
My name is Swan and I am new to the community. I own an e-commerce website where we offer one of a kind costume jewelry and more. I am trying to figure out which marketing tool works best for my website. So Far, I've tried blogging, Facebook, LinkedIn, Google +, Marketplaces, and improving Seo. Meanwhile, all I receive are emails from other business owners trying to sell their services. I would like to try email marketing, however, I do not have an mailing list. Can someone please be ever so kind to email me a few leads? Or, at least tell me how to develop leads? It would be greatly appreciated. Thank you.
So I was reading a European Commission report on the major barriers to solar energy adoption a few days ago, where I found that apart from various legal & regulatory constraints, it is the cost that is keeping it from being adopted by masses.
Suddenly, it occurred to me that the same holds true for many products and services, which target a large audience. But cost cannot be the only deciding factor, as something is free or cheap, doesn’t mean I’ll just take it.
There are three more factors (apart from cost) associated with a product/service that decide whether it will be adopted by masses or not.
Read more on: http://www.fatbit.com/fab/ensure-product-service-will-adopted-masses/
The framework of a content marketing strategy to attract more visitors to your website is fairly straight forward.
First, establish the following:
-- Who are you targeting? What are their needs?
-- How are you going to reach them? (Attract new and nurture existing)
-- What content do you have now to get started?
-- What is your plan to develop and share more
-- How will you measure your efforts
Take some time to consider who you are targeting. Are they male or female? Does it matter? Do they have a career? Children?
Are they affluent? Coupon cutters?
What are their goals? What happens if they do not reach them? Is their a monetary penalty for them? Will meeting this goal further their career? Will it make them happy?
Clearly defining your targeted personas will save you a lot of time, energy, and money as you continue your business. With this person in mind, your content marketing strategy will begin to fall into place and you will feel that you are having a conversation with this “person”, rather than blindly throwing stuff out there.
Content marketing and social media are often used synonymously. This is a mistake. Content marketing is a broad method of marketing whereas social media is a tool that complements getting your content seen.
Imagine your website as your online hub, where all of your brand-controlled content resides, your social media profiles are spokes that lead back to your home base.
Social media has the power to reach incredible numbers of potential customers, influencers, existing customers, and even the opportunity to convert customers from competitors. Social media, in and of itself, is not content marketing. It is one of your outreach tools.
3. Available Content
Next, take stock of materials you have on hand already.
Many of us sit in offices filled with brochures, flyers, handouts, manuals, and documents loaded with helpful information, but we do little to extend that information to potential customers on the web. Make a list of the content available to you immediately and start identifying which persona is most aligned, where they are within their sales process, and what pain point they are currently facing.
Getting started, you can use what you have on hand. But I recommend expecting this low-hanging fruit to run out. You should plan on developing your own, unique content.
For a number of reasons, search engines reward fresh, unique content. Further, your prospective customers will be looking for information that is not available everywhere. Your unique perspective and “voice” (the tone in which you talk, the way you communicate, and what you share) may be the first experience a prospective customer has with you. This is the beginning of a long business relationship.
4. Schedule and Share Your Content
After you have compiled your educational materials, grab a calendar. I recommend looking out 3-4 months to start. Mark holidays, special events, and milestones. Working backwards, prepare your marketing message for these campaigns.
For example, one client of ours hosts 4-5 annual sales. They all surround major US holidays (New Years, President’s Day, Memorial Day, Labor Day, and Thanksgiving/Black Friday). By knowing this, it is easy for us to prepare everything from banner ads, Pinterest images, blog posts, Facebook Status, videos, and even newspaper ads (don’t shoot the messenger).
Once you have those events marked, consider a “theme” of the week for those 3-4 months. With that theme, and your personas in mind, write out the following for each week:
2 Blog Posts
8-10 Facebook updates
20-30 Twitter updates
4-5 product photos for Pinterest
3-4 Instagram ideas
By no means is this list all-inclusive. It is a starting point to get you thinking about how to plan content. To get a specific content marketing plan designed for your brand, I need to interview you and understand your goals, personas, and timeline.
Finally, how are you going to measure your work? Remember when we set up our goals earlier? Were you specific in identifying how many leads you want to generate?
“Get more leads” is a horrible strategy, better is “Gain 50 new leads by September 1st” or “increase from 6% conversion rate to 12% conversion rate” These types of goals are easily measured and tracked.
Do you have a mechanism in place to measure, monitor, and gauge your efforts? Further, do you have the right people on your team to help you know what is working and what is not? Can you explain why certain marketing dollars are generating a return on your investment while others fall flat?
This is an excerpt of my blog post at: http://www.nevermindmarketing.com/beginners-guide-content-marketing/
Hi there, I've been doing email marketing for my business for more than a dozen years. This is a great way to develop a following. Here's what I suggest. You'll need to get a budget together and look at doing a facebook campaign. Setup a facebook business page, you'll need a personal one first. Then put up interesting posts on your facebook business page and invite friends to like those posts and comment. Then boost the posts to people who are interested in jewellery like yours. Once you've got a decent following create an offer. Give them a discount coupon, a buy one get one free, etc. But let them know in order to get the offer they have to register. Send them to a landing page that captures emails and get them into an autoresponder system like aweber (one of the best out there). Once they sign up the system will automatically send them the coupon/offer. Now you have their email address. Keep sending them different offers. Then you can send ads to others in facebook that are interested in jewellery. There's a whole system to do this. And a good product to look at getting for facebook marketing is Social Media Ad Genius. I have no affiliation to that company. I just like the information they provide and find it useful. This is not a quick fix solution. You have to figure out what works and spend some money.
If you want to go down the email marketing path, or even with your other social platforms, building a "community" is in my opinion the best way to go. Develop some resource that you can use as a lead magnet (i.e. "how to clean your costume jewelry") as a pdf. Just a professional created one page pdf will do. Set up your website at the top of the fold with your free resource and an opt-in form to collect emails. Once or twice a week send out an email to your list with valuable information that your readers can use. This can be anything related to your niche. Place some creatively worded content about your products with links to your sales page after your content. Building a tight knit community of like-minded followers will strengthen your brand where they should share your products with their friends and family.
A few ideas...Assuming that you have a finely-crafted costume jewelry product first and foremost:
1a) Pay them cash; money talks...1b) Give away gift cards-that said, these are not as good as using cold, hard ca$h.
1c) Give away samples (via a contest, via referrals from past customers, with orders, etc.).
2) Network in the real-world via local meetups and/or shows; ask people you meet to share their email address.
3) Keep doing the SEO and Social media stuff while doing all of the above.
4) Consider donating pieces to nearby not-for-profits who might be putting together gift-baskets for raffles at their events, as they will frequently position your brand in a positive light.
Hope these help.
It takes a lot of time to develop your own email list and while they can be purchased, email has to be permission based. Organizations have e-newsletters that welcome advertising for a small fee. Have you tried google or facebook ads? Are you also on Etsy?
Your online efforts should be just one part of your marketing plan. Try to think of places your customers go. Are they members of women's clubs? are they professional women? Business organizations sometimes have functions where businesses can purchase a table even if you aren't a member of the group. Make sure all your printed marketing materials drive traffic to your website. Have you tried google or facebook ads? Are you also on Etsy?