How can I blast my Kickstarter project for a Fallen Soldier, in the most quick and effective way?
I only have 7 days, and we are 6% funded. Basically, I'm a published author, and I am writing a bio on Fallen Soldier Sgt.Timmy Smith's life and legacy for his family and the community. I have so many interviews to do and considering that I live in Texas, and need to be in California, everything is going to be expensive. We are also trying to make a documentary out of it. Anyway...the question is, how can I get people to contribute? I made a FB event out of it, and 91 people said "going", but ive only had around 30 backers.
Should I word things differently so people get the concept that it's all-or-nothing? Any advice would be great, and please check out the project at this link:
Thanks in advance!
Hi, E - I'm new to mosaicHub, and just saw your question. When you get this project going again, connect with me...I'd love to help you spread the word about a new Kickstarter - or other - campaign.
Reddit has a large military presence as well as a large support system - check out their subreddits and post appropriately.
Hi, I looked at your site. We have a wonderful way for profit.http://vimeo.com/26563797
This may be 2 late for the Kickstarter campaign but it may help. First, I would look at opening another campaign in a more specific crowdfunding site. There are those for causes specifically. You can Google it.
For this one go to Fiverrr.com and search crowd funding and see who can help guide/give your site traffic. Its a relatively new category so there are not a lot of providers. You can also use Fiverr.com to get Facebook visitors who could then go to your crowd funding site.
Read these links:
Then go see my "failed" and relaunched projects:
The takeaway lesson: put comments on your "failed" Kickstarter project directing them to your anchor hub page and your new project page before it ends. Message your backers and get them onboard with the new page. Explore alternatives. Build your network. Make your project "perennial." Kickstarter is great if you're offering some ripoff dream gadget and you have a million Facebook fans. For humanitarian projects like ours, long-term alternatives really help.
I'm a small time backer, and after seeing your video, I pledged you a dollar!
Look into building up a Thunderclap campaign - https://www.thunderclap.it/about
That will help to get the word out on mass, quickly, at a set time when you are launching the kickstarter... but you only have 4 days left, so... this doesn't give much time to get the word out.
Did you consult with anyone or study some videos before posting the Kickstarter? If you're going a second round at it, I'd definitely like to help you with some strategy to acheive the funding goal! There are plenty of people who would be touched by your mission and would be happy to both spread the word and donate, as long as spreading the word is streamlined and pretty much done for them. Viral marketing only works if its easy, in any audience.
Best wishes to you, your family, and your community!
Hello E McNew,
You are using the wrong approach, to attract people who feel for soldiers. To get there attention is to get as many stories from VA members, as well family members who had someone in the military, that can relate to your bio. I've served in the ( Navy & Army) which will be interesting for people to understand from the inside not the outside perspective. You want them to read as if they where present there with him or us! Use only material from soldiers and there family, so the I wonder, will become the facts. Also use pictures, combat awards and how we changed from camouflage to digital camouflage after 40 plus years. However get information from the family members, how they felt while he was deployed and others that have been through the same situation will give you more inside attention. Your bio need the inside looking out, not the inside guessing what was in! I hope I gave you some great suggestions for your future project. If you need any more additional information or questions feel free to contact me at any time! I look forward to speaking with you soon.
The best to your success,
Dave A. Dickson (CEO) & President of (Professional1corporation)
office# (313) 535-3676
follow us on : Facebook, Twitter, Linkedin,and google+
The problem with the Kickstarter crowdfunding is the "all or nothing" concept. In other words if you are not fully funded at the end of the campaign, then all the monies are returned and your campaign gets zero. I would suggest if this campaign does not work out since it is ending soon, that perhaps you try another crowdfunding platform such as Indiegogo where you will keep the proceeds you collect (minus a percentage). Success for crowdfunding seems to be a serious social media campaign ahead of time to create some buzz. Would your publisher help you achieve this. What about all your LinkedIn contacts, perhaps a Californian Vets Group might help you publicize the campaign etc. or publicity in the local Tahoe community or newspaper re your crowdfunding campaign. Good luck with your very important project.
From the page you have now, I can see your project is important to you... but not why it is important (emotionally) to me.
People are moved by the "power of story", which is why you are writing the book in the first place, I believe. Can you share part of the real story in an engaging way? Perhaps a condensed (500 - 900 words) porting of a compelling chapter?
Two more suggestions: do you have enough people on your social media accounts to gain traction? If not consider paid tweets and FB ads. Next, consider radio talk-show hosts with large audiences... but they will also want an "emotional hand-shake" with the specifics of the story. Do you have a strong writer on board?
Sounds like a great cause! Best of luck! Have you tried promoting it via email marketing?
I'm not sure who exactly you would target but, I use LeadFerret.com to build email lists for little or nothing and very quickly.
Also, here's a video on how to right an email that I think would fit for this application - http://www.salesnexus.com/blog/sales-ready-starter-kit-video-series
You have one third of your connections actually backing you, this is a pretty good ratio especially for a FB event. You will often get more negative responses or yes responses that don't come through. While changing your wording can be effective you need contacts, the more contacts the better.
For social media groups like MARS Special Operations Group or Odin's Operators come to mind. Find groups like these that support Soldiers and ask them for assistance in your endeavors.
I'll offer you three alternate courses of action (COAs):
1. Push back your timeline, you are a week out and only 13% funded. Rushing to meet your timeline could be costly in money and quality.
2. Switch to video teleconferencing (VTC), programs such as Google's Hangouts are free and allow multiple callers to all communicate simultaneously. While less personal this is a realistic alternative due to fiscal constraints. It is being used by all industry.
3. While I don't recommend you do this you can always go for a business loan/credit. This will put added risk on you that I don't feel is necessary or advisable.
I would do a social media blast on other networks as well. Have a google event ( or a hangout) and maybe a twitter chat.
You have a great project and I will help my sharing with my network. There is no one size fits all strategy that will ensure that your Kickstarter campaign is effective. In my opinion, this is what makes Kickstarter so valuable.
Here are my tips that can help you...
1) Get people caught up in the story. Help people become owners of the story. People will not invest in something they don't believe in. War is a topic that will divide people. Give them a reason to become unified.
2) Don't make it local, take it national. He is a national hero. Help everyone understand why.
3) Get aggressive in social media. Get a twitter account just for this project and reach out to every single influencer you can find; get them to participate and share your project. Get others to share his story. As you are working on it, share on both FB and Twitter.
When you have people checking out your video, you need to make sure every element is accurate. A backward flag in the background may cause military members, and other patriotic people, to become offended.
Feel free to reach out directly if you need any assistance @ScottPValentine
Hey Elizabeth, a great initiative. Too low on time though.
My advice to you is, to pull back. And give it another shot. But let's be more prepared this time around. So before you post the project a second time, prepare some written content [a few paragraphs, some tweets, etc.] and keep them ready. Focus some direct attention on groups that are associated with the serving and retired soldiers. Provide breakup of the projected expenses too. Approach these groups directly [with letters, or go speak directly, or mail some brochures] about your plan and the intention behind it. Check the response. If you think about it, these are the closest set of people who'd back your idea, but are all of them online, and are they savvy with Kickstarter? I don't know. So prepare different modes to receive donations other than Kickstarter.
After you've done that, then start another Kickstarter project, with a detailed story and purpose. Update people everyday, encourage donations everyday [on FB, Twitter, etc.]. Call on the retired folk, update them every once in a while about the progress, etc. See how that goes. I'll be around here if you're stuck at any part of this process. Let me know how it works out. All the best.!
Click on over to this board for some tips and resources
You have short time. Its not good for you. But do following things
First do social media marketing full of concentration on all social media websites. Blog commenting, forum posting, article writing and share it.
It is, I am afraid, quite difficult to get funding for your project. 30 backers is not going to hack it. All I can think of is to promise conteibutors that you eill mention their names on the acknowledgement page. Something to the effect that "This book is published thanks to the generosity of ......"
Sgt.Timmy Smith,the name itself is a HERO. Can you go directly and meet people, that is who can really fund (Big Timer's).
Blast it everywhere that you can, Facebook, Twitter, Google+, LinkedIn, email, call people up... first get friends and family, and then work on others... good luck, kickstart it up!!
Hello Ms. McNew,
I am wondering have you tried the old fashion telephone calls for the last minute donations? I know we live in a very virtual world but I know that text blast and a phone call might get some more responses. You could text them the link to donate after you have called and talked or left a message on how important this is and how their help could really help. Also sending a nice pretty email blast Sunday and or Monday morning would be great because most people check Facebook on Sunday and emails also, and we all know Monday morning emails always get looked at. I know that you have a little ways to go as far as the amount but don't give up I'm a vet and I love the cause you are doing this for
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