How do I reach my target audience?
I run a medical billing AR processing firm for physicians from the USA. I would like to contact them and send them proposals for my work. I have not been able to reach them though. I do not have any list or numbers for the doctors. What is the best way to reach my target audience?
Physicians are notorious for not handling office related issues, they generally don't answer phones or open mail and email. Why would they when they earn hundreds more per hour performing their trade? They hire staff for this.
You need to get in touch with the General or Office Managers, and the best way to find them is to visit the office. They often sit at or near the reception desk. The doctors may sign your checks, but it's likely they aren't making the decisions on which office software is used. If you can find a local physician trade association it would be worth your while to go visit and probably even join. Networking with groups of physicians is even better than trying to contact them directly.
You could begin by going door- to- door to vist the doctors and leave packets of information for them. When you arrive, be sure to secure business cards and names of other contact persons as well. Usually, an office manager is available and can tell you the doctor's schedule. Find out where the doctors offices and hospitals are located. You may also want to "visit" the cafeteria at the local hospital around lunch time. Doctors may be eating there and may be approachable.
Sandeep: You can locally target physicians, hospitals, etc. using the advanced search function on LinkedIn. You can also target physicians through LinkedIn groups. I would join "AAPI Health Network-For Doctors Physicians Nurses Hospitals Clinics IT Healthcare Service Providers" (group ID: 136547). It has 37,351 members and once you are a member of this group you can message other members without cost. You should also join the "American College of Physicians" group (group ID: 867307) which has 14,784 members. Lastly, you may want to join "United Professionals for Physicians Practices for Medical Billing Solutions" (group ID: 3796236). They have 5,968 members.
I hope this helps.
Sandeep, this is a great question. Every entrepreneur at one time or do the other asks this question.
The very first thing You need to do to reach your target audience is:
1. Know your ideal client. Be able to create a client profile that includes both demographic (age, gender, education, disposable economic, geographic location etc ) & psycho-graphic (interests, hobbies, lifestyle, value) profiles.
When You can say for example: I teach creative writing course and
My ideal client are 50 years old men and women who are college and higher educated, who earn over 40Ks annually, and whose lifestyle (values) is continuous learning so pays up to $500.00 yearly to attend seminars both online and off. And who are at the time of their lives when they want to realize a deep seated dream to be a successful writer.
Now everything You do to target your audience reaches them:
-what you say that 50+ years old [under-satisfied / unrealized people] can identify with [
-how You say it - because they are college and higher educated/ because they have experience/ because You know their pain points
-why you say it- because you know what moves them because you can genuinely help them address their pain points/
-where you are- because You know they are on line in certain chat rooms, and in certain LinkedIn groups and are accessible via certain keywords./ or off attending certain community programs and belong to certain organizations etc.
This is how You go about finding and reaching your target audience. It is strategic and precise so there is no squandering of precious resources.
And then You begin to collaborate with those who complement You; who excel where You don't
I Am wishing You Well & hope this helps.
You could attend healthcare trade shows. Make sure you do proper preparations like researching the trade show statistics and write up a strategic plan for the trade show. Attending trade shows can be very expensive, especially when you attend as an exhibitor so you need to have a good trade show marketing/sales plan in place based on facts and figures rather than assumptions.