How can I set up the SEO for my website myself?
I have a firm based in Bangladesh, and am looking to do the SEO for my website myself. I bought webhosting, but I'm not sure where to start. What is the best way to go about setting up SEO for my website myself?
The words you use on your website will be very important, so you will need to do keyword research even before you set up your website.
Firstly, your domain name - if you don't already have a company name, should consist of a keyword to be found easier.
Then you will also need the right words for your tagline and for headers.
Finally, you will need specific keywords for on-page SEO (your content).
Here's an article you can check out as to how to do free keyword research with free tools: http://www.virtualbusinesssolutions.biz/revealed-the-secret-formula-to-do-keyword-research-using-free-tools/.
As John suggested if your website is made on WordPress then you can simply use some SEO plugins out of various available on net. In fact, I also will recommend WordPress-SEO-by-Yoast because of my personal experience with it. In order to learn how to setup this plugin into your website you can have look at
http://spinsucks.com/social-media/eleven-steps-for-setting-up-and-using-the-yoast-seo-plugin/. Using such plugins will let you accomplish the followings:
Editing .htaccess, robots.txt Files
Importing & Exporting Settings
Integration with WP E-commerce Sites
Theme Compatibility etc…
It will really help you out. Have a try!
Shariful, add your URL to the search engines and sign up for local business listings. Then, optimize your websites metatitles, page descriptions, and keywords. Those are the first steps. If you have additional questions or need assistance, let me know.
While planning to set up website foe SEO, you must need to do following things:-
1) On Page Optimization
2) Off Page Optimization
Now lets' first discuss about On page Optimization:-
First tell me do you know about the keywords and queries you are going to use for the promotion of your website?
Are you aware with the main targeted keywords for your website?
If yes, then its good otherwise you need to make a keyword search first.. You can use Google adword keyword planner for that. You can add keyword related to your business and get best suggestions related to it.
After that, plan website title, meta description, meta keywords, heading tags for the website by using targeted keywords.
After you are done with On page optimization, you can now go to off page optimization where you need to do activities that will help website to improve its presence on search engines.
The activities included into this are social media marketing, blogging, business profiles, forums , and other things that can be helpful for your website SEO.
Moreover, if you are newbie to SEO and not know the right approach to do website SEO then you can consult seo professionals. They will take care of all the SE0 aspects for your website SEO that will keep your website not only save from Google penalties but also from make website rank well in search engines for longer period of time. You can check seo related services here:- http://www.fatbit.com/seo-services/affordable-seo-packages.html
In my experience SEO, which stands for Search Engine Optimization is important for both new and established businesses. In order for your SEO efforts to bear fruits, it has to be user friendly. SEO is important because search engines serve millions of people who access internet for purposes of finding answers and solutions. If you have a website, blog or online store, SEO can help grow your business.
Here are five tips that can help you set up SEO
1. Have a good domain name that will not be hard to find, locate or sell
2. Choose a good web hosting company such as Hostigator e.t.c
3. Pick the keywords that you want to rank for so Google can help locate you
4. Writing good, unique content
5. Register with Google Analytics
These tips are not exhaustive. Don’t hesitate to get in touch with me if you need more information or writing to be done. I wish you all the best as you establish an awesome online experience.
Hi Shariful - how are you building your website? Reason I ask, is if you're building your site on WordPress as an example, there are plugins, like Yoast, that guide you what you need to do on your pages to get a good SEO result.
Most platforms have guides. Just remember there are a lot of technical elements to getting great SEO results, so if you're not technical / have web developer knowledge, you may be better off hiring someone who is to get it right, especially if SEO is going to be super important to your business. Also, research for SEO guides - there's lots out there available to read through.
Good luck, Louise.
At the end of the day, the best SEO is "native" SEO, which is making sure your website uses the words in content that the customers you are trying to reach are searching for when looking for a place to buy what you sell.
If you do nothing else, go to www.highranking.com, subscribe to Jill Whalen's free email newsletter, and read it religiously. Jill is to SEO what Michael DeBakey is to cardiac surgery. Neither is the only doing it, but if you ask 1,000 people doing either for a living who they would want doing it for them (SEO or bypass surgery if they could have anyone), both of their names are strong contenders for most likely to come up. Jill does seminars that people who make their living doing SEO pay to attend.
This is important,, because if you are furnishing content verbiage to your folks in Bangladesh, you can word optimize what you send and that is one less thing you will have to pay someone to do or leave undone, and no one is better able to make the terms with the highest search frequency still say what you need verbiage to in a natural sounding way. It does no good to get all the traffic in the world if what they are reading when they get there doesn't make the sale.
For example, if you are the newcomer and there is a strong, market dominating competitor, it may be prudent that verbiage include comparisons that mention them by name rather than using "the leading supplier". Their name is going to come up more than yours in search results, and if that text is on your website, it will never rank higher than theirs, but it will rank higher than other competitors not doing that.
There are subscription services, most notably www.wordtracker.com you can subscribe to, where you can find out how many times each word is searched for. For a previous company I founded that manufactured portable trade show displays, it was critical to know how often, the typically interchangeable terms of booth, exhibit, and display were used for our products. Over the years we learned the differences between not only how frequently each was used, but the types of potential customers who tended to use each term.
And lastly, SEO is NEVER finished. The Internet is an organic, changing thing, and if your site does not change as time passes, your rankings will tend to fall. Jill's newsletter will alert you to the changes in the ways Google, Yahoo, & Bing are processing rankings, so if you need to modify meta-tags, you can do so for the better.
This strategy may not always tell you what you need to know, but it almost certainly will help you know when there is something else you need to find out.
Sometimes we have to blend reality with desirability. The best thing to do of course is to hire a pro to do your SEO, that is desirability. Reality is that sometimes starting in we must watch our costs and do things ourselves as best we can. That is reality.
There is a lot of good information about doing SEO. I have 6 or 8 websites for my business and have always done my own SEO. I used to get a lot of calls and emails from people wanting to do SEO on my websites. Just for the fun of it I always searched on Google to see how the company who wanted to do my SEO came out on their own and most often they were nearly nowhere to be found. One time a company called me and the search for SEO firms showed them at the top of the list. I bit the bullet and tried them on two sites. My traffic went down markedly.
Read a bit about how to properly do your titles description and to incorporate search terms in those titles and site description. Keywords don't mean much any more but I still put them in. Learn how to incorporate keywords into the body. Make sure to use your main keywords in the headings if possible and at least once in the first sentance. Try to incorporate some into your page url.s when possible. If you can get one into your site URL that is a big plus.
I put very little time and effort into SEO for my sites but still come out great on searches. You can do a decent job yourself but when you can afford it then a pro can help your site be found even better. Sometimes we just have to do what we have to do.
To keep things simple there are two sides to SEO: so-called "on-page" and "off-page".
On-page SEO concerns presenting your web page as optimally as possible for the keyword/keyphrase content for which the page has been created - e.g. the title of the page, h1 / h2 / h3 title and subtitle tags, how the URL of the page is presented, how you name any images that appear in the page, any links to external sites, and so on. All of the above is quite easy to do regardless of how you've created your website.
Off-page SEO can be a little more complex. This refers to the adding and population of certain elements within the page code itself, which is seen by search engines to help them decide on whether to show the particular page in a search results page. If you have built your website using a Content Management System (such as WordPress, Joomla, Drupal, etc.) then it's quite easy to add these extra tags either directly or via a plug-in.
If you've built your site purely in HTML, using (e.g.) DreamWeaver then you will need to manually create the additional code for each page.
If you have created your site using one of the 'one-stop' website hosting services such as SquareSpace, wordpress.com, WIX, Weebly, etc then you will need to check with those guys as to what control you're offered.
Regarding what, precisely, you need to do: there is tons of information on the web. A good place to start is this guide from MOZ: http://moz.com/beginners-guide-to-seo
There are some major things to be kept in mind. Before applying any sort of SEO please decide what kind of business do you own or what kind of website are u applying the SEO for. Different Analytic tools can be used for different purposes. The main things to be kept in mind are.
1. Sitemap - please apply a proper sitemap to your website to make your presence known on search engines like Google, Bing and Yahoo. https://www.xml-sitemaps.com/
2. Usage of proper meta tags in your header for best results.
3. Choose the keywords effectively and efficiently.
4. Don't forget to submit your website to Google and Microsoft so that they are verified by both the search engines.
4. Increase the video content and images so that your website fetches more attention.
These are some basic ones, you can drop me a query mail at www.anshikaag.com for more help and advice.
If you are using WordPress and want to DIY, I recommend one of two plugins: All-in-One-SEO or WordPress-SEO-by-Yoast. Each has more than one million active installs. My personal favorite is WordPress-SEO-by-Yoast. Joost is considered the go-to-guy when it comes to SEO. - The Pragmatic Web Designer.
There is a lot involved in SEO, while you can defenitely learn a lot as well as applying it, you have to be aware that is is a tough game to play, to honest even well established SEO consultancies often get it wrong. Since you are starting from scratch, plan your site first, pick the platform/technologies you want to start with and move on into building a good website that is engaging and responsive(I would avoid a one page website where the menu selects anchors within the same page as navigation), from there move on to OnPage Optimization and building your Social Media pages, make your design consistent across all channels for branding. From there you will need to sort out your OffPage strategy, as well as some advanced content analysis and competitor analysis. This bit would probably be best left to someone experient, if money is an object, try to establish a colaboration or a relationship that would be mutually beneficial between you and and experient person/business. From then on as Chad VanCalster mentions, it is a full time job, and you are likely to need someone for that purpose, as it take years to become even mid-weight never mind expert.
Think about key words that describe your business best. Consider how people will search for you and your business, make sure your website is connected to as many online platforms as possible, and get your social networking up to date. Theres also a ton of companies you can hire to do this sort of thing for you, but it does have the capacity to be expensive so tread carefully.
Do you want to become an SEO expert or sell your products/services? SEO is a full time job.