How can I improve the online promotion of our astrology website?
I am a professional astrologer on the web portal Astrolika.com. It is our endeavor to provide accurate and professional astrological services to our website visitors. We are constantly working to improve our online presence and promote our services. We are finding there are still a lot of things that can be enhanced on our website. As an outsider and expert in online promotion, if you can suggest a few tips, it would be highly appreciated. Your valuable thoughts are welcome and will be very helpful to us.
There are a wide range of things you could do to promote your website, but I'm going to focus on a content marketing approach.
Content marketing involves the development of blogs and well-written, educational content for targeted keywords. Basically, you want to find keywords that your audience is already searching for and develop relevant, useful content that will lead them to it. For an astrology website, a regular blog that includes content like introductory articles, general information about astrology, daily horoscopes, and so on could be good fodder. In the short term, this kind of content serves to legitimize your site by demonstrating your knowledge and experience. In the long term, it can drive traffic.
Note that content marketing is a marathon, not a sprint. You've got to create a lot of high-quality content that targets the right keywords in order to start ranking on search engines. However, in the meantime, you'll be solidifying your reputation as a thought-leader in the space AND creating great content that you can deploy on social media to immediately start growing your audience there.
A few words of warning: quality content gets rewarded. Stuffing keywords into throwaway articles of 200 words will get you nowhere. Writing informative, longer-form pieces that naturally incorporate your targeted keywords is what works. Basically, you want to write for humans while satisfying search engine algorithms to the best of your ability. It's hard to know exactly what those algorithms are, but we do know they seem to like comprehensive, useful content that is formatted with keywords in the title and broken up by sub-headings. Here's a post by another Business.com member that gets into things a bit further: https://www.business.com/articles/guide-to-content-marketing-and-social-amplification/
Good luck! Building an audience can take a lot of blood, sweat, and tears, but it's well worth it once things start to take off.
There are no formulas for online promotions. That said, it takes time and efforts to promote a business in the seas of online markets. I’d say the best way to promote a business is by being creative and innovative. Find something that works for you. Something you are good at and something that you can use to your advantage. Mix it with what you wish to promote and you’ll have better chance of success.
For a website such as Astrolika.com – probably the biggest challenge is to tell people what you do differently because there are tons of other online astrologists and astro-portals online. I’d start with a marketing analysis, check waters and then build a strategy that address the unique challenges my business solves. For example, if you have existing customer base ask them what you can do differently to help them better. Do campaigns and ask people what are the questions that they’d like you to answer. Flaunt your expertise. Let your experts/astrologists talk to people. Real interactions build trust. Trust inspires word of mouth and it all leads to free promotions for a business.
If you are active on social media, update your profiles frequently, build communities where people can interact with your experts. Start with say Facebook and Instagram. Once you have good following on two platforms, expand to other platforms such as Twitter, Pinterest, etc.
You can also do live sessions where you can answer general questions about astrology, your services or how you do what.
Hope this helps!
I checked your site and it seems pretty old. You have a good domain rating, domain name and also traffic seems to be OK but if you are a service provider, your site lacks the primary key element. It does not clearly state what your site is about.
1. There are ads on the home page.
2. The menu bar has a lot of options and they are not properly placed.
3. There is no headline, sub-headline that states what you guys do.
4. The design and layout are not matching to the services you are providing.
5. Your registration form is not working.
6. There are no popups.
7. No call to actions.
8. The layout has scattered information.
Even the contact options in the footer are stated in an unclear way. How will the visitors convert on your site?
I am not sure about your SEO condition but you do need to optimize and re-design the site. You also need to work on the UX, my friend.
Here is a link where you can learn more about UX: https://www.omnikick.com/ux-tips-for-maximum-conversion/
And here is a tutorial which can help you to set up conversion funnels on your website: https://bit.ly/2D8d00W
You can get back to me here after reviewing this information and I will be glad to help you further :)
Use social media marketing, create a page on Facebook and promote with your friends. Join any good freelancer sites to list your business there and last but not least, use SEO backlinks to promote your website. Try traffic ad bar to promote your site.
There are many astrology websites in India that have a large volume of traffic, so there is an opportunity for astrology websites, clearly, given the market trend.
My suggestion is to build a good team for content development and hire an SEO expert manager who can manage your content pages.