How can I everyday increase my followers on twitter?
I am already using a scheduler tool, stuffing my post with hashtags and pictures and having an engagement by retweeting other posts but whenever I open my profile the next day, I haven't gained more followers. Instead, it lowers down to 3 or 5.
Since you're in sales, it's understandable you want to see the numbers! But as Benjamin, Giselle and Syed all wisely state, it takes time and outreach to build a following. Here are a few more pointers:
1) Do NOT hashtag stuff! This actually detracts from the Tweet, according to some blog posts I've read by Twitter experts. Instead, add just one or two relevant hashtags, and not necessarily to every post.
2) Search for potential new people to follow by subject. Take those hashtags and place them in the Search Twitter box (upper right), e.g., #entrepreneurship #salessuccess #branding (I've chosen these at random based on the little I know about you so far). When you hit a hashtag that brings up the kind of people you want to connect with, start following those Twiiter recommends.
3) Say something positive to new followers or to those you choose to follow. I will sometimes love their avatar, background image or bio, and Tweet that, always including @theirhandle so they know you did so. People love to be recognized and will often Like and Retweet such comments — and follow you back :-)
Most of all, enjoy the process!
I am the owner of a leading Digital marketing company Odyssey New Media. We avoid focusing only on the numbers because that can mean we don't focus on providing good quality tweets.
Have a look at our Twitter profile to see how we do it - https://twitter.com/odysseynewmedia
Here is my top advice for you:
1) Don't just focus on the numbers - focus on providing original, authentic, quality tweets that people may choose to retweet and also follow you.
2) Don't stuff the hashtags in there
3) Integrate the hastags within your message - for example here's how I would integrate the hastags in my message and I'd save space - "Today we learned that #Google have stopped showing ads on the RHS of #GoogleSearchAds"
4) Make sure you use a variety of media in your tweets - most of the time we try and leave space so we can include an image on our post. People read tweets that have a picture. We are visual creatures, so try and get an image or video in there.
5) Try out animated GIFS - Twitter also allows animated GIFs, people often forget about this option.
6) Try and have posts which include a short link. We use https://goo.gl/ or https://bitly.com/ to shorten links to our website, blog or other links on the web and to save space.
7) Lastly - Be Patient! - you can not guarantee genuine follows every day, nobody can. You have to keep tweeting good content and engaging like you are doing. Be patient, if you are consistent you will the follows increase.
I hope this advice helps you. If you need any more advice and consultancy please contact me on my email... rstoubos (at) odysseynewmedia (dot) com.
Owner & Managing Director
Odyssey New Media
Hi Judy - Very tricky question but the answer is even more tricky. The reason it's a tricky answer is because there are so many variables and every twitter account is different with a different goal. I have worked with "Twitter Experts", read the twitter books, taken the twitter classes and after all of that here is what I would like to share.
You must take the important strategy components that I share with you below, sit down and write out a plan that best fits your specific business and more importantly, your specific goals, then STICK with it. I stress the stick with it because idea because your instincts might pull at your actions and push you in the wrong direction. To be straight with you right now, using a scheduler and stuffing posts with hashtags as well as retweeting the way you describe it is not the right twitter strategy. These are your marketing instincts taking over.
You're experience is in tele-marketing and in the world of marketing, social media is on the opposite end of the spectrum.
Tele-marketing is a "push" marketing strategy where you push your message in front of prospects in a database. Social media (when used for marketing) is a "pull" marketing strategy where you provide content and benefits that pull prospects that have already expressed and are researching a specific interest in your product or service.
Tele-marketing is an "interruption" form of marketing whereas social media needs to be an "attraction" form of marketing. Using imagery, tele-marketing is the hammer and social media is the magnet.
This isn't to say that one is better than the other. They are just different and demand different strategies and plans.
Social media strategy: The first thing you might want to do is zero in on hashtags that work better. One easy way to do this is to take some time and look at tweets that come from those that are in the position where you want to be. What hashtags are they using? Are those hashtags bringing in the audience and include the conversations that you want to include yourself? Start building tweets around those hashtags.
Next, know that "retweeting" by itself is not engaging. Retweeting as mart of an engagement process will be more productive. Think "contribution". What conversations or tweets that include the hashtags you researched can you interject and help? Where can you add to the conversation and contribute to the solutions or even just share your own experiences. This is actual engagement.
The last thing (just running out of time today) you have to embrace is that social media in general is not the place to "sell". Social media is almost the people's last safe haven where they can connect and avoid sales and marketing messages. If you are only trying to sell and use social media as an advertising tool, you will never make any progress. But when you engage properly and contribute to others who have posted a real problem, you will secure more followers.
Think about it like this. Your primary goal on social media is to become the "authority". The person or account people go to when they want answers specific answers or input to questions in a particular area of life. How can you become this authority? It certainly isn't by talking about yourself and selling. You need to provide solutions and answers that help others. Share in that frustration while providing options and answers.
Sorry my response is so long but honestly, this is just the tip of the iceberg. I could actually go on and on about this subject. My advice from this point is to read some blogs on HubSpot (hubspot.com) about this topic. These blogs will expand on my thoughts here and should give you everything you need to know about approaching social media with success.
Good Luck Judy.
Syed gave a great answer - it takes time. One thing that has helped me is to reach out and follow people you admire. Watch how they post in terms of the headlines they use (there are formulas), when they post, and what kind of engagement they receive. By studying this, you can then start to emulate their strategies for yourself and see results. Take it a step further and reach out to people, ask questions, write about a topic that a person you look up to recently wrote about, then tweet them to let them know you mentioned them. If it's high quality and they like it, they may retweet and/or share with their audience.
The best thing is to not get obsessed with it, but to just have fun with it. Treat it as if you are making friends from all over the world. It will start to happen naturally over time, and soon you will have a network of people who appreciate and share your content. Good luck!
one of the ways I've been able to grow my followers is by being original as much as I can. That does not mean I don't share content from others, but in most cases, people want to know what you can offer. Your own voice matters on twitter.
I apply what I call a "mixed content" approach - which means posting all forms of content and tracking which ones gets the most engagement (twitter analytics helps you measure this effectively).
Just like everyone have mentioned, it takes time, and you have to be consistent. Follow other people within your industry as well.
Regarding to hashtags, you have to use them strategically. I don't use them in all my content, but I do use them in most of them.
Mainly tweet topics you have knowledge of, and also jump on board conversations started by others (especially influencers).
I'm not a big fan of scheduling tools, but that's not to say you can't use them. You have to also tweet on real time. Retweet what others post, especially if it will resonate with your followers.
The more you engage, the more people will see you, and you can build your followers gradually from there.
All the best.
So far it sounds like you're not reaching a relevant crowd. The internet is amazing by the way one thing can wind up in front of millions of people, but at the same time there's so much out there that people have built a defense mechanism against a majority of what they see. Aside from reaching a relevant crowd you have to consider what value they're getting out of the posts. Are they just typically saying "I offer this and this come spend your money with me"?.... or are they actually giving people bits of information they can use some type of way?
If you create content that teaches people something, it'll eventually capture their attention and make them filter you out from all the other posts on their wall. Another thing that helps, is figuring out what these people want the world to know about them, but can't find the right words to express it. Once you know that you can begin finding the perfect way to nail it on the head to say it perfectly for them and that will touch their hearts on a level that creates instant loyalty to you. They'll share it twice a day just to get everybody to see it the way you put it so they'll understand them better.
This will also show other people in the same boat that you understand their position which makes them more inclined to want to see how you can help them because everybody else just wants their money to do something robotic for the sake of doing what they paid for so it's an even trade.
Another thing you may want to do is come up with unique hastags that don't already have millions of other pieces of content attached to it. Sure it may not have much exposure value in terms of people finding it through what they're familiar with, but as you touch people's hearts with your messages they'll be able to look up the tag and see you exclusively.
As already stated, look up relevant hashtags and start following people who can benefit from what you're offering. Then start studying them to get a feel for what resonates with them, this will inspire ideas for what type of content to put out.
Hi Judy, there is no short term solution and the long term solution is only the quality of your content. It will take time but you will draw people to follow you eventually . It needs continuous effort and quality.
Also try and follow others so that they are interested in following you once you post a good quality material.
Best Of luck,
North York, Canada
Judy, You really need to know your target audience and post articles - and not just yours - that solve their pain points - put yourself in their shoes. If you keep feeding them, they'll tell their friends. Thank people for retweeting, mentioning, following. Look at your analytics. They'll tell you a lot about your followers. Do they reflect your target? What other interests related to your industry or field are they interested in.
It takes about 90 minutes a day for 30 days to build a following from zero. It's about sharing and building relationships, not just posting.
I have a free Define Your Target Market Workbook download on my site.
Yikes, hashtag stuffing and scheduling posts might be why your followers are dropping!
Increasing followers takes a lot of effort and real engagement - social media participants don't want to see a lot of "me, me, me" posts, they want to have a conversation with you. The cocktail party analogy really is true. Listen first, then try actually participating in Twitter chats rather than scheduling posts and re-tweets.
Also, the quantity of followers that you have is less important than the quality. If you've only got 100 followers, but 99 of them respond when you ask a question or share the information that you post, they're much more valuable than having 100,000 followers who never interact.
There's no secret or magic bullet here.
This is a marathon not a sprint. You need to keep going and keep hustling.
Follow people you want as your audience, engage them, post valuable, original, informative, entertaining, engaging content. Engage one on one as often as you can. There's a person behind every account so engage with them like you were at a luncheon with them.
Ask questions, answer questions and just stop focusing on the follower count. What is your goal? What value are you bringing to your audience? Bring value and your audience will grow.
Remember that everyone is asking: what's in it for me. If the answer is nothing... they move along.
We should use those tools for real engagement, to give valuable support or content, to let others know that we care. Don't worry about how may followers do you have each morning, care about how are you serving them, how are they supporting you, how is the network really working for both of you. You want real business? be a real human person behind a text. It matters and it spreads quickly, bringing you the connections that you need.
I think you should be aiming for quality, not quantity. Focusing purely on gaining more followers shouldn't be your priority and is the wrong approach, IMHO. Tweet when you have something valuable to share with your target audience. Don't tweet for the sake of tweeting. And I don't think you should be stuffing your posts. Retweeting other posts is good; THAT's true engagement. There's nothing wrong with having fewer followers and being really able to engage with them. That should be your objective. The more you engage, the closer you'll get with your intended audience. You should aim to position yourself as an authority on the product/service you are selling. Don't focus on the numbers, focus on valuable content.
The thing a lot of people forget about social media is the word 'social'.
Find people who ought to be genuinely interested in what you have to say and the products/services you hope to promote. Follow them. Re-tweet relevant posts they make with insightful comment. If they like what you say and want to engage, they'll follow you.
My simple answer,... do a related post, share it. Rinse and repeat. Tip: keep it simple and watch you audience grow. To your success!
This is a great question with many answers. I would first take a look at your content and make sure it is of the upmost value to your followers. The more content that offers value the more likely you will gain more followers. Second, I would look at the frequency in which you are posting. Even on Twitter there can be too much posting. I would also look at your analytics and see when your followers are most active online and make sure you are posting during these times.
Lastly, I would make sure you are also following people everyday. You often have to give to get.
Hope that helps and best of luck!
Charlotte Chipperfield, CEO & Founder of Chipperfield Media.