How can I find a great blogger to write about my business?
I want to get more exposure in the field of migrant families working in the UK, so I would like to find someone who is influential enough for blue collar workers and can explain and "sell' them our services. We do international money transfers and our main focus is migrant families. We want to be approachable, friendly, trustworthy, professional, so families would like us. Also we need emphasize speed and cheapness. And we need to find the best way to promote ourselves with this kind of approach. I'd ideally like to find someone who will do it for free- what would be valuable for a blogger to get in exchange?
I think you get the message on the free bit...You want to research elance.com, find someone with a great track record and negotiate their accordingly...remember cheap means you get cheap results...if you are going to use blogging you need it to be spot on or you will loose your audience...
Hi Guste ~
As a seasoned writer who blogs for a number of early stage companies and small businesses, I agree with everyone who's posted already: if you want targeted, keyword optimized content that's compelling enough to attract your intended audience, hiring a professional is the way to go.
While a student will certainly be less expensive than someone with many years of expertise , I do not appreciate the "discount" sites that sell writing services by the word, which is akin to buying grains by the pound. I wouldn't even turn on my computer for $5; it's laughable to expect a quality 500-word blog post for this amount. For those who recommend such sites: would you ask a designer to create a small, "rough" logo for $1, and perhaps offer you a choice of 3 logos for $5? I am astounded that anyone other than someone in training would even acquiesce to what is tantamount to f.ree.
For my clients, I offer a blogging rate range, depending on:
1) Whether the business is product or service focused. It's easier to write ongoing posts about various products than to come up with ongoing, unique posts on a single service, so the latter costs more;
2) Length, depth, research involved;
3) Potential "add-ons" such as comment monitoring/response and social media post creation for Twitter, Facebook, LI, etc.
While some posts can be written quickly, I have rarely spent less than 30 minutes (and often up to several hours) crafting a quality piece, because once it's drafted I go back later and polish. That's the hallmark of a pro, what clients pay for — and what gets results. Two of my blogging client testimonials are on my mosaicHUB profile page.
Hope this is helpful. All the very best with your business!
I would suggest.giving a few college students a try.
You could go to ffiver.com as well.
Check a few SEO forums , too.
Tour services would need a complete explanation, as to give your writers a good head start.
As to bartering, I am not sure what you could offer, possibly a percentage of your yearly profits.
Free services for a good blogger would not work.
However you can refer the blogger to other people, you may know who would pay for his services.
If you think this works for you, I can recommend you a very good blogger - Yusuf Dadarkar-+91 9819878381. yusufdadarkar(attherate)gmail.com You can call him with my reference.
Do it for free?? when everything has commerce?
Why do you want charity in profit making business??
Lorena is awesome at blogging!
I may be piling on to the other comments here, but even a college student deserves to be compensated for their work. Even if it's just a small stipend. However, it sounds like you need an experienced writer to do what you want. As others have said, hard selling is an absolute turn off in the blog world. No one will want to follow a blog that is just a constant sales pitch. I write my own blog for my company, but if you can't, I would suggest hiring a professional freelance writer and having them blog about the kinds of financial issues that would impact migrant families. Blogging is for brand recognition and trustworthiness first and foremost. That can turn into leads and sales, but your product shouldn't be the focus in the blog - the focus is always your customers and the issues that effect them. Become the stand out voice for your customers concerns and you will find a following and exposure to your target audience.
Have you tried Fiverr.com? Folks there offer blogging skills, and all offers begin at $5 (hence, the name Fiverr). I've used them for several things and have been mostly very satisfied.
Guste, I personally do not feel comfortable off-loading something as important as my thoughts for someone else to convey. If you must do this step 1 is to be absolutely certain you can convey your message to the blogger. Step 2 is to review, tweak and approve the content. Step 3 is to ensure that YOU are the respondent for any questions or comments that are generated.
No one should be expected to work for free. A great writer is worth investing in. You wouldn't skimp on technology, infrastructure, accounting etc. Your message is worth as much as these investments ...possibly more so, because a great writer can make your brand relevant and desired.