How can I find new clients in need of call center services?
I have a couple of months under my belt in opening a call center service business. I've hired phone operators that have an exceptional talent for sales and customer service. Up until now, I've done everything that I can think of but I'm still not getting any clients. I need assistance with this. I don't want to end up closing my business.
So you opened a business, hired people... before you even know how to acquire the MOST important thing in your business? Which is finding clients who are interested in your services. How much did you spend so far on this venture? How much experience do you have in the call center services business?
At this stage, I think you need to slow down, maybe keep one operator (if you have no clients yet) and start working on your marketing strategies, try to lower your expenses as much as you can until you figure out the best way to find clients, there is no easy way to help you answer this question of finding clients. I could write a book here :) but without knowing all the facts, there is no way to help you.
I see you are in Mexico, have you tried to exhibit or attend trade shows related to B2B trade shows? For example, if you find a trade show for jewelry or fulfillment or fashion... the attendees for these shows are companies who sell to consumers, they may want to have an offshore call center, I have seen some good numbers of call centers companies exhibit at such shows. Here's a link to find trade shows in your country: https://10times.com/mexico
And if you can travel to the U.S., there are 100's of good trade shows to visit and offer your service, it is best to exhibit.
I completely understand where you’re coming from, but I’d advise you to stay strong and try not to get disappointed, as it will take time to reach new heights for your business.
Personally, I’m in love with entrepreneurship and I thoroughly enjoy helping people bring their ambitions to life as well. I recall writing a blog about what entrepreneurs can do to set their business up successfully, and I think you might find it relevant to your problem.
You can check it out at https://www.linkedin.com/pulse/5-ways-make-sure-your-business-succeeds-ryan-shirzadi/
That said, here are a couple of ideas on how to get potential clients for your business.
1. Businesses are all about building new relationships and leveraging your existing network to help you with referrals or introductions. Focus on the connections first, and pitch your services only after you’ve fostered that relationship. This is best done through networking sites like LinkedIn or attending networking or industry events physically.
2. Content marketing is king in terms of advertising your business. The key is to contribute content that could help leaders in your industry without necessarily pitching or plugging your services on your posts.
3. Seek out a partnership or strategic alliances with call center brokers or professionals in the industry who may be able to refer business to you. For example, you can reach out to cloud-based call centers, software sales execs or quality monitoring services that you don’t necessarily compete with.
4. There are tons of resources online on the subject of marketing your business and even articles on marketing your call center services. Perhaps consider investing in market research to stay up to date with the relevant best practice in your industry.
Hope this helps!