I've only been able to secure clients face-to-face. How can I attract more clients online?
I am running a mechanical and pipeline contractual business. I have obtained many contracts through face-to-face dealings and personal contacts. However, I am not able to attract big clients.
Well, to answer your question you need a highly optimized website, great content and strong online presence to get more clients. It's not that easy though you need to invest in inbound marketing processes like SEO, social media, content marketing, and PPC ads. So rather than spending a lot of time and effort in doing cold calling and emailing your prospects to promote your mechanical and pipeline contractual offerings, why not let them find you instead? If you successfully position your website on the top of the page, your target customers will be able to discover your business and if you have a great landing page and copy, you might just be able to make a lot of sales. If you need some help, I'd be more than happy to give you a discovery and strategy session.
Well, you need to focus on building trust factor. Try helping out people under your niche by offering value, this how it will trust and you will start getting new clients.
If you need any advice do connect with me, I will be more than happy to help you out.
To grow and develop your business, I think the website becomes a reference to how modern humans interact. For modern life is not a new thing when the website and technology are essential for today. But don't worried, to optimize the functioning of the website, Web localization services are much needed. The service aims to target a broader market globally.
Don't over complicate the process. Approach your sales process in the same way but figure out how to do it digitally. You can still make calls then instead of scheduling a face to face you schedule a Zoom call or Google Hangout and have the exact same conversation. The same goes for signing contracts and taking payments.
Jot down your sales process on paper and I'm sure between CRMs, Payment Processors, Proposal Builders etc you can recreate the process in a digital way.
With limited information about your process, this is all I can really give. I hope this helps.
Steven J Wilson
Digital Marketing Consultant
Online marketing techniques include SEO, creating a blog, email marketing, and social media marketing! These techniques are not only free but will also boost your organic rankings on Google. As a mechanical, pipeline contractual business, I recommend utilizing direct mail to reach prospects! Direct mail is effective because it uses targeted mailing lists that you can customize to best mirror potential clients! Check us out at https://www.theaddressers.com!
Best of Luck!