How can I generate more commercial leads?
We run a service company, and would like to generate more leads.
Currently, we have flyers put out and attend networking events.
Anybody got any hacks to help us grow the numbers of leads we generate on a weekly basis?
I've been using an email marketing service, https://bsg.world/ for 3 years already and it really works.
-It’s easy to download lists from a csv file or excel.
-Create beautiful emails easily. No coding needed.
-Costs based on payment for the Internet traffic only.
-Campaign results in a convenient form: open rate, heatmap, unsubscribers, etc.
-Your data is under strong protection.
-Organise campaigns from your site and familiar account.
I would like you to try a B2B Prospecting tool, LeadGrabber Pro.
All you need to do is enter the industry, title and location you need leads from... The tool will generate leads, according to your specified requirements. In addition, the tool gets you their e-mail addresses and phone numbers so that you can reach out to them as soon as possible.
You can try it for free here -> https://www.egrabber.com/leadgrabberpro/trial.html
Hi Joseph, for commercial leads have you tried a LinkedIn group engagement strategy in groups that contain your commercial target audience or via InMail messaging directly to commercial buyer prospects of your cleaning service? As you may already know, InMail requires a paid LinkedIn subscription but done well, it can be worth it.
PS GREAT job on your website, especially for a cleaning service! Can you share who developed the site? We're planning a site revamp and are shortlisting web developers.
There is so many different ways to prospect and some of them have already been mentioned. Here is a fun exercise that will help you grow leads, involves the entire team but will take time to build: look up the top 100 companies that you would really like to work with. For that you would need to define your target market and audience. Just list them in an excel spreadsheet. Afterwards dig deeper, find out websites, contact details of first and second level gatekeepers, ceo or directorships, owners name etc. once you have say your first 100 prospects in the pipeline, pick a number that is comfortable to you to make connections. Say its 4, meaning you feel good and have the time to talk to 4 new prospects per day to arrange a first meeting. Don't just cold call...send them a physical letter, something that stands out. Every day you send 4 letters and after 3 - 5 days you call up and see if they received them. The letter needs to be personal not generic...no hello there or hi...make it Dear John or Hello Mr. Smith...do your research and find out what they do and how your product or service could benefit their customers first and then how it could benefit them. The follow up is important and please don't follow up with an email, just wondering if you got my letter...call, its a warm call right now, no longer cold...Arrange a meet and greet and selling is up to you. Be creative in your approach, try to stand out. Make your letter memorable. But most importantly, when you take 4 prospects out of your pipeline, make sure you put 5 back in. In this case you grow the pipeline and will not run out of leads anymore. If you go after different target markets, separate them. If you get your entire team working this way, you will always have leads. Starting it is the hard part but once you get over the first 20 prospects you'll be flying.
Took me 2 weeks to grow a 100 business strong pipeline including research and find out details about my potential clients. Hope this is helpful. If you need more help or advise feel free to connect with me on linkedin and we'll take it from there.
Good luck and best wishes
I have checked your website and would like to suggest you few things for your website:
To generate leads through website, these things are very improtant:
A good landing page, call to Action optimization and a good user experience.
I think You should opt for a little light background for the website. It will enhance the visibility of the things you added here.
You should be very clear with the type of business services you are providing. More information or content can be added on it.
Here is how a good landing page design will help you:
Deliver Better experiences.
Low bounce rate.
Add value to your PPC campaigns
I would like you \to check this page where you will get detailed information about landing page design : http://www.fatbit.com/ux-services/landing-page-optimization.html
Networking - both online and off.
Ask for referrals from existing clients
Flyers have low percentage win, 1%? Lots of flyers to be sent, and what do YOU do with flyers? Bin them!! So does 99% of others!
Networking - listen to people, don't sell, let others talk, LISTEN, don't sell. Ask questions, ask what their pain points are - what is upsetting them in business - then after networking, connect with them on social media, and email, then write a blog about answering their pain point, hope they see it; if not remind them, tell them on social media and they might get in touch.
Your website needs to be mobile friendly, fast loading, interesting, informative.
What are your calls to action like?
Is it optimised?
Your business cards - what are they like? Poor? Exciting? Different?
For getting more business leads we need to work with preplanned marketing methods. Here are some points for promoting our business for more sales :
Build your profiles
Attract and grow your audience
How to choose channels
Try testing your flyer headline to see which one work best then test what you are offing to see if you can get it to generate more response.
Let me know how this works for you.
How about making your website work more for you for this purpose? Especially if you're trying to reach out to a local market, a properly optimized website with effective landing pages can bring in leads.
You might also consider Facebook marketing if your target audience hangs out there. Facebook now has settings where you can refine the audience that sees your post or ad.
Make sure your business also has a Google+ page and see if you can get previous customers/clients to leave you reviews there.
Lastly, make sure your business is listed in appropriate directories online. While they often don't provide immediate results, they can help over time.
Hope that helps,